What Are Key Event Metrics and Why Do They Matter?
Greater Giving
DECEMBER 19, 2022
Let’s say that your event raised a total of $500,000, but you put $144,000 into producing it in the form of venue rental, catering, entertainment, production, auctioneers, and technology. Cost-to-Revenue Ratio. The lower the ratio, the more effective your spending is. . Event Attendance Rate. Fund-A-Need Donation Ratio.
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