Media Cause

FEBRUARY 12, 2024

The world of social media is constantly evolving, and understanding social SEO is imperative for your nonprofit to make the most of organic content. What Is Social SEO and Why Is It Important for Your Nonprofit? Imagine extending SEO principles to social media platforms like TikTok, Instagram, Facebook, and LinkedIn.

Search 59

Search Alternative Social Social Media 59

Qgiv

APRIL 9, 2024

With the rise of smartphones, it seems like everyone’s constantly on social media, making it the perfect marketing tool for your nonprofit! Social media for nonprofits is one of the best ways for organizations to reach out, engage with the community, and promote the work they do.

Social Media 52

Social Media Media Guide Social 52

Whole Whale

JUNE 21, 2023

Many analytics platforms like Google Analytics, Facebook Web Insights, LinkedIn Website demographics and others show aggregated and anonymized data of website users. However, if you need to understand how one specific user/company/email is behaving on your site these tools can’t help.

Track 52

Track Software Donor API 52

TechImpact

JULY 30, 2014

“Google Analytics, where would I be without you?”. The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. Want to know how many people landed on your website this month? No problem.

Analytics 223

Analytics Statistics Google Demographics 223

Forum One

AUGUST 12, 2021

Pretty soon, nonprofit fundraisers everywhere will start thinking about their end-of-year campaigns. Planning early for how your organization will bring in crucial end-of-year funds is vital to ensuring you meet your goals. Know and grow your audience. Refine your message. Pull it all together.

Digital 86

Digital Fundraising Analytics Offline 86

Nonprofits Source

OCTOBER 11, 2023

There are so many innovative marketing ideas out there for nonprofits to take advantage of, especially when it comes to social media outreach. However, sometimes it’s just as effective to go back to the basics and improve your existing marketing efforts. Let’s get started! Conduct prospect research. Philanthropic data.

Social Media 52

Social Media Data Media Atlanta 52

sgEngage

MAY 27, 2021

Whether you’re brand new to nonprofit work or a veteran of the sector, you’re probably aware that GivingTuesday is one of the most important fundraising days of the year for many nonprofits. billion was donated to nonprofits on GivingTuesday in 2020. You can create a research-based fundraising strategy. .

Giving 119

Giving Retention Metrics Demographics 119

Bloomerang

DECEMBER 19, 2023

Software solutions keep the nonprofit sector in motion. 67% of nonprofits use a constituent relationship management system (CRM) to track donations and manage supporter communications. That’s just the start—nonprofit software tools come in many varieties, offering support for marketing, event planning, form building, and much more.

Software 84

Software Free Tools Adobe 84

Amy Sample Ward

OCTOBER 18, 2011

My latest contribution to the Stanford Social Innovation Review is now up – you can read it and join the conversation on the SSIR blog , or read the full post below. The good news is that the nonprofit technology community is rich in sharing, and there are lots of online tutorials about this latest wave of updates on Facebook.

Facebook 196

Facebook Change Tutorial Plugin 196

Qgiv

MAY 31, 2023

By now you probably know that you should have social media accounts for your nonprofit organization (and if you didn’t, now you do). But building a successful social media campaign is more than just creating a page or posting a picture. For a social media strategy to be effective, you need to have engagement with your followers.

Social Media 52

Social Media Share Media Social 52

Whole Whale

JANUARY 27, 2022

News outlets will now look more at how a CEO Tweets vs what is reported in a quarterly earnings report. There are many problems with this which is the subject of a different novel… The purpose of this guide is to help organizations take advantage of this truth. LinkedIn Analytics with Shield AI tool for a personal profile.

Profile 98

Profile Social Linkedin Audio 98

M+R

DECEMBER 13, 2022

But for nonprofit fundraisers like me, it’s a day for the time-honored traditions of repeatedly refreshing Google Analytics, double-checking that all of the 12/31 emails launched, and applying final optimizations to make sure our fundraising ads shine. Tune up your tracking in advance of key moments. This might look like: .

Fundraising 83

Fundraising America United States Track 83

DNL OmniMedia

MAY 25, 2022

Effective data management is key to understanding your constituency and building better fundraising and engagement strategies. But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. Web Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

Whole Whale

SEPTEMBER 8, 2023

I think there are many timeless lessons that still apply to current strategy that can be gleaned from looking backward. Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers.

Lesson 59

Lesson Fundraising Digital Test 59

NonProfit Hub

MAY 3, 2019

But your job doesn’t stop there. If you really want to get the most out of socials, interpreting your analytics and using them to your advantage is key. . It’s important to understand a couple of important terms first: Impressions are how many times your post showed up on someone’s timeline.

Social Media 69

Social Media Analytics Media Social 69

Nonprofits Source

JUNE 22, 2017

Does your nonprofit have a digital marketing plan ? Sometimes it’s best to take a step back and evaluate if you’re doing everything possible to get your message heard. Sometimes it’s best to take a step back and evaluate if you’re doing everything possible to get your message heard.

Digital 111

Digital Marketing Guide Chapter 111

Nonprofits Source

MAY 25, 2023

4 Tips to Increase Patient Acquisition and Hit Growth Goals Patient acquisition is vital to your organization’s growth. However, locating and attracting new customers within this competitive landscape can pose further challenges such as patient satisfaction rates and patient retention.

Goal 52

Goal Tips Review Map 52

TechImpact

APRIL 23, 2014

Driving web traffic to your nonprofit’s website is likely at the top of your to-do list. You’ve invested in it, consistently update the content, post to your blog, and market events through your website. It could have been by accident, or to see a specific blog post. Organic searches. “Go

Generation 234

Generation Websites Social Media Search 234

Byte Technology

NOVEMBER 5, 2015

After all, in the increasingly online world in which cause-related organizations prosper or fail it can be difficult to understand how to allocate limited resources, especially towards a solid social media presence that translates to dollars and cents. Facebook is an almost must-have for today’s non-profits.

Social Media 100

Social Media Profit Media Time 100

Top Nonprofits

MARCH 16, 2022

Your nonprofit’s website is the center of your communication and marketing strategy. It’s what you use to drive engagement, donations, and awareness of your organization. When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website.

Websites 115

Websites Nonprofit Audience Mobile 115

NonProfit Hub

JANUARY 25, 2019

Having an effective branding strategy for your nonprofit is important, but it’s not easy. If you’re doing everything you can to effectively brand and market your organization but aren’t seeing positive results, these could be the reasons why. Lack of personal connection. Brand confusion. The same goes for visuals.

Profile 59

Profile Analytics Voice Audience 59

Bloomerang

MAY 10, 2022

The foundation of an effective fundraising strategy is built on the relationships your team forms with the people who power your mission. Every member of your nonprofit team already knows how to build strong relationships with friends, co-workers, family members, significant others, and more.

Relationship 93

Relationship Donor Build Tips 93

Beth's Blog: How Nonprofits Can Use Social Media

JULY 10, 2012

Post consistent content that your audience loves and your social media will be successful. Yes and no. Using best practices and tips based on research can help you improve. One technique I use to get insights from my social media data is to do an analytics Rorschach Test. Is it that simple?

Audience 107

Audience Social Media Content Media 107

Whole Whale

MAY 3, 2023

While nonprofits had a decade plus to prepare for mobile-first changes, chat-first changes will come far faster. Nonprofits that are reliant on organic search traffic need to start optimizing for this new reality now to mitigate the drop in engagement and support as the sea change happens. on Google present day (Q2, 2023).

Search 52

Search Grant Organization Voice 52

Whole Whale

MAY 3, 2023

While nonprofits had a decade plus to prepare for mobile-first changes, chat-first changes will come far faster. Nonprofits that are reliant on organic search traffic need to start optimizing for this new reality now to mitigate the drop in engagement and support as the sea change happens. on Google present day (Q2, 2023).

Search 52

Search Grant Organization Voice 52

Forum One

JUNE 10, 2021

Here are five simple steps that you can take to increase online giving with some basic personalization. Step 1: Define your primary goal. Before we dive into how you can increase online giving, it’s important to define at least one clear goal. Step 2: Segment your current users.

Personal 49

Personal Online Giving Oregon 49

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The panel featured some previews from a recent research study “ How Strong Is Your Social Net? Measurement is a learning process that uses research and data to help make improvements, and is not just counting things up – “We have 5,000 fans!” Yet, there are those constant nagging questions.

Metrics 96

Metrics Facebook Data Measure 96

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? ,

Social Media 113

Social Media Measure Action Media 113

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 21, 2011

If you want extract value from your social media strategy, you need to use measurement. That means setting measurable goals, collecting the right data, making sense of it, and transforming it into actionable decisions. I think these workplace skills are important for nonprofits, especially making sense out of data.

Skills 108

Skills Facebook Literacy Metrics 108

Achieve

DECEMBER 19, 2017

Google Analytics is a powerful tool. And with a $0 price tag, it’s a tool that your nonprofit can’t afford not to maximize. Access to data alone won’t increase donations to your cause but understanding which reports to analyze and reacting to donor behavior can. Three ways to go beyond page visits and bounce rates?

Causes 52

Causes Data Profit Demographics 52

Amy Sample Ward

JANUARY 20, 2011

I had a lot of fun yesterday giving a webinar for the Nonprofit Webinar series ; it was a whole hour discussing community engagement! The do-it-yourself mentality that I hope to empower in those reading this post or that participated in the webinar is that if you are engaging there, then there’s opportunity to track it!

Metrics 219

Metrics Community Map Template 219

Amy Sample Ward

SEPTEMBER 20, 2010

Yesterday was the 3rd annual Women Who Tech Telesummit , bringing together over 600 women (and men) from for-profit and nonprofit organizations and technology start, connecting developers and techies with those new to the field, igniting conversations and long-term collaborations. Tools and Apps to Energize Your Base.

Tools 162

Tools Tech Map RSS 162

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

I launched a Facebook Fan Page for my blog over the summer shortly after Facebook announced vanity urls. I wanted to avoid automated cross-posting of social content because I think it isn't very effective. To engage and discuss techniques and tips for using Facebook effectively for nonprofits.

Metrics 97

Metrics Benchmark Facebook Experiment 97

Connection Cafe

APRIL 3, 2019

Ironically if we consider the use of MORE data – just different data than we’re used to – we can bring our focus back to our constituents. First, let’s take a look at how we’ve been using data in P2P and the direction we’re heading. Diagnostic analytics attempts to explain why something happened and helps to identify cause and effect.

Analytics 35

Analytics Data Fundraising Amazon 35

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

If you have put on running shoes for the first time, do you think you can really expect to win the Boston Marathon? If you are just starting out or if you haven’t identified a strategy and a good regular routine, can you really expect success? You also need to think through your content and engagement strategy.

Social Media 99

Social Media Strategy Media Social 99

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

I am leading a #Nettalks Webinar on “ Leveraging Social Media to Engagement and Inspire Alumni Networks ” at 2 PM EST today. On Monday, I shared a post about some network and strategy concepts. In this post, I’m sharing my slides , resources , and practical engagement tips with a higher purpose.

Practice 107

Practice Tips Social Meme 107

Connection Cafe

FEBRUARY 8, 2018

Analytic Activism is a book about how advocacy organizations can make better decisions in the digital age. Between the hashtags, the Facebook groups, the online petitions, the blog posts, and the constant emails, there’s just an overwhelming amount of advocacy communication online today. It’s also about listening.

Analytics 31

Analytics Advocacy Chapter Environment 31