article thumbnail

4 Text Marketing Lessons Nonprofits Can Take from Big Brands

Nonprofit Tech for Good

By Shay Lessman , Content Writer and Editor for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy.

Lesson 293
article thumbnail

The Importance of Data Analytics for Fundraising Events

Achieve

Here are some metrics to watch for that can be tracked through most professional email delivery services: Open Rate The open rate is the percentage of emails opened out of the total number of emails sent. The average nonprofit email open rate is around 25%. An acceptable bounce rate is around 2%.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Best Donation Platforms for Nonprofits

Whole Whale

Here are our picks for the top donation platforms for nonprofits to help optimize your digital fundraising efforts. We have done our best to clearly map out the fees and strengths of each platform to help nonprofits find the best fit. So what’s the best donation platform? Platform Fee : Free Transaction Fee : 2.9% + $.30

article thumbnail

[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. An unengaged email subscriber is one that has not opened or clicked an email within a set timeframe, such as three or six months.

email 334
article thumbnail

Top Peer-to-Peer Fundraising Platforms for Nonprofits

Qgiv

In fact, 84% of Generation Z is open to becoming a fundraiser on behalf of your organization! . Let’s break down each platform! Qgiv | Best Peer-to-Peer Fundraising Platform. Platform Overview. Qgiv’s platform offers a storefront feature that can track your inventory. How Much Does This Platform Cost?

article thumbnail

Why omni-channel fundraising works at year-end

EveryAction

To give just one indicator of email’s continued success as a fundraising channel, in the last week of 2022, participating organizations on the EveryAction platform sent nearly 318 million emails and raised over $77 million to power their work. The post Why omni-channel fundraising works at year-end appeared first on EveryAction.

Channel 224
article thumbnail

Weaving Empathy into Action: The Crucial Role of Storytelling for Nonprofits

Nonprofit Tech for Good

2) Increased Donor Retention: According to Nonprofit Source , nonprofits that effectively use storytelling in their fundraising efforts have a donor retention rate of 45%, compared to 27% for organizations that do not focus on storytelling.