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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. An unengaged email subscriber is one that has not opened or clicked an email within a set timeframe, such as three or six months.

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3 Membership Engagement Strategies to Try Today

Neon CRM

A simple interest poll can provide a considerable boost in attendees. Make it personal: Personalized messaging can lead to a 26% increase in open rates. Once you’ve hit send, keep an eye out on your open rates and click through rates. A good CRM will allow you to easily plan this out ahead of time.

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16 Reasons Why You Should Choose an All-in-one Event Platform

AccelEvents

As more and more brands are turning to events for digital marketing, event marketers need to find ways to improve the event experience, via an event platform. However, it’s far easier to run an event with an all-in-one event platform as it keeps everything organized for managing an event in one place. The same goes for accounting.

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How to Use AI Fundraising Tools to Boost Donor Engagement

sgEngage

Track donors’ engagement AI tools can help measure supporters’ feelings and opinions about your nonprofit by gathering data from surveys, polls, forms, and marketing engagement metrics like email opens or social media likes. You can use this information to identify trends and patterns in donor sentiment.

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5 Game-Changing Marketing Tips to Maximize Auction Exposure

DNL OmniMedia

You can promote your silent auction on several different platforms (while prioritizing the ones, your audience is most likely to interact with), such as: Your organization’s website. Create social media posts based on your existing platforms. Post polls like “Which auction item are you most excited about?” Social media.

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Top 2021 Fundraising Strategies: Mastering Online Appeals and Messaging

Bloomerang

Because of its pivotal role in communicating your vision, mission, and values, your website should be well designed, informative, useful, and fully integrated with your online fundraising and CRM platforms whenever possible. . Start small by focusing on just a few of the most relevant platforms to your cause and constituency.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

And while that may sound low, it is double the rate of Facebook Pages. If your nonprofit is going to use LinkedIn Pages, then commit to posting a minimum of 2-3 times per week to maximize your click-through rate (CTR) and engagement. Of all social media, LinkedIn is the platform best suited for employee advocacy.

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