NetWits

MAY 31, 2012

You probably think about things like opens, clicks, conversions and unsubscribes. Most people who’ve been doing email communication for any length of time understand that too many emails equals increased unsubscribes, lower open rates and lower click through rates. That reason … crowded inboxes. So may your second.

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Rate Technique email Open 172

EveryAction

MAY 15, 2017

The state of nonprofit fundraising is undeniably digital, but aside from opens and clicks, do you really understand what's happening to your emails? In the last week of the year, just as EOY pushes reach their peak, spam rates doubled from 2015. Want to learn how to improve your deliverability rates?

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Spam Rate Studies email 134

Bloomerang

JUNE 23, 2021

For the last 5 or so years, there has been a trend in new donor acquisition : Response rates continue to drop while average gifts continue to rise. Usually, organizations use large compiled files that actually contribute to lower response rates. . For email, the key metric to review is your Open Rate.

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Rate Donor Mail Files 80

NonProfit PRO

FEBRUARY 15, 2023

While text messaging has remained a reliable conversion channel over the years, nonprofits are taking advantage of texting’s strong and immediate open rate to focus on retention.

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Retention Donor Channel Rate 263

Nonprofit Tech for Good

MAY 8, 2023

Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy. Marketing-related text messages have an incredibly high open rate of about 99%, compared to the average email open rate, which is closer to 30%.

Lesson 294

Lesson Marketing Amazon Adopt 294

sgEngage

AUGUST 10, 2021

Mostly, I open lots of messages with which I don’t truly engage. In our current engagement tracking, we tend to rely very heavily on opens as confirmation our message was enjoyed and appreciated, but I think we all know that’s not really an accurate tracking mechanism. Impact of iOS 15 Update On Open Tracking.

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Metrics Open Blackbaud gMail 112

Nonprofit Tech for Good

JUNE 1, 2021

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. An unengaged email subscriber is one that has not opened or clicked an email within a set timeframe, such as three or six months.

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email Marketing Data Digital 334

sgEngage

MARCH 8, 2024

Open rates have become overinflated due to machine opens and, for the first time in 16 years of producing this report, we have determined that open rates are no longer a metric we can include. Unsubscribe rates did not change much.

Benchmark 78

Benchmark Blackbaud Report Online 78

See3

SEPTEMBER 25, 2015

In fact, we saw our open rates soar to 50 percent. The post We Got 50% Open Rates After Changing 1 Thing About Emails appeared first on The See3 Blog. We stopped including one thing in our weekly DoGooder Dispatches emails, and our subscribers loved it.

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Rate Open email Change 40

Nonprofit Tech for Good

JULY 30, 2023

2) Increased Donor Retention: According to Nonprofit Source , nonprofits that effectively use storytelling in their fundraising efforts have a donor retention rate of 45%, compared to 27% for organizations that do not focus on storytelling.

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Storytelling Action Roles Hunger 241

Pamela Grow

MARCH 7, 2024

But the good news is that nonprofits benefit from higher open rates compared to regular marketing emails. Your real test lies in converting these opens into donations. Your Welcome Email According to Campaign Monitor, Welcome emails have a whopping 91.43% open rate. Looking for inspiration?

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email Storytelling Newsletter Nonprofit 69

Nonprofit Tech for Good

JUNE 15, 2014

Registration for each webinar will open two weeks before the webinar is to occur. Since free webinars have an average attendance rate of 50 percent, 1,750 registrations will be accepted for each webinar, but only 1,000 will be able to attend. How to Register for the Webinars. Twitter followers will be notified first.

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Tech Free Open Community 270

TechImpact

JANUARY 6, 2015

Now that we’ve got that out of the way, how else cna your nonprofit increase its open rate on email campaigns? The post 5 Ways To Boost Nonprofit Email Opens appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. Your nonprofit MUST be writing engaging, clickable subject lines on all of its email communication.

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Open email Tech Nonprofit 100

Bloomerang

OCTOBER 13, 2023

To ensure that your GivingTuesday subject lines get your emails opened, these eight criteria will win the day. Here’s what one expert fundraiser declares: “ If your fundraising emails didn’t get opened there’s one big thing you can do to fix that: change your subject line. .” Follow them closely. How important?

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Rate email Attention Open 101

NTEN

AUGUST 25, 2011

Every e-mail marketer worth her salt knows how to calculate an overall messaging open rate: messages opened ÷ messages delivered. That's why I was a little confounded when we first started using our new e-mail system, and it would spit out a report like this: An overall open rate of almost 33%? True Open Rate.

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Rate Open Benchmark Mail 61

Care2

JULY 25, 2011

Getting even your most devoted supporters to open your carefully-crafted appeal can be quite a challenge, and you need to keep these seven factors in mind. The “from&# address tells your recipients a lot, and they’ll more likely open mail from an address they recognize. What’s the message about? Think micro-Tweet!

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Rate email Open Tips 71

M+R

MAY 31, 2022

Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. Reminder, email opens are tracked by tiny image pixels embedded in email content. When a user downloads that image, it registers as an “email open.”). So what happened to open rates? Combined opens — #1 plus #2.

Mail 107

Mail Spam Rate email 107

NonProfit PRO

MARCH 18, 2022

You can increase the response rate of your fundraising direct mail campaigns by designing your envelope to stand out. These five ideas will instantly help your donor want to open your mail piece and review your carefully-crafted message inside.

Design 140

Design Mail Tips Review 140

EveryAction

JULY 12, 2023

In the nonprofit world, we know mobile messaging is hard to beat when it comes to urgency and open rates: M+R’s Benchmarks reported that in 2022, while email list sizes declined, mobile messaging subscriber list sizes increased by 11%.

Channel 224

Channel Work Fundraising Movie 224

Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. The numbers don’t lie!

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email Rate ROI Social Media 52

Pamela Grow

JANUARY 24, 2024

of all emails opened. Keep Spam Rates Under 0.3%: Don’t be the annoying spammer in people’s inboxes. Now, let’s talk about spam rates – the real sticky wicket. High spam rates are like waving a red flag at Google and Yahoo. So, be cautious, and check your spam rates. Your numbers may be higher.

Yahoo 92

Yahoo Attention Google email 92

Care2

APRIL 9, 2014

It''s no secret that the nonprofit community has seen a steady decline in email open rates, click-through rates, and email page completion rates, which was also confirmed by the 2014 eNonprofit Benchmarks Study. For example: Fundraising messaging response rates were down 11% from 2012 levels to 0.07%.

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Rate email Advocacy Social Media 75

Zen and the Art of Nonprofit Technology

APRIL 23, 2008

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Rate your CMS! So go rate your CMS ! { April 23, 2008 NTEN is doing some great work getting information about the use of different kinds of tools in the sector, and how people are using them. Be Helpful.

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Rate Open Source Info RSS 100

Connection Cafe

OCTOBER 1, 2019

Starting during the weekend of Black Friday, Cyber Monday and #GivingTuesday in 2016, Gmail introduced a new method for measuring the quality of engagement when it comes to email deliverability from the email sender to determine if an email should be delivered to an inbox, known as the inbox placement rate.

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Rate email Spam gMail 37

Get Fully Funded

DECEMBER 12, 2022

Wouldn’t life be easier if people opened and read your fundraising emails? Maybe you check your open rate and see that only 25% of your audience bothered to open the email you spent hours writing. Maybe you check your open rate and see that only 25% of your audience bothered to open the email you spent hours writing.

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email Fundraising Sound Sample 126

Association Analytics

JUNE 17, 2021

Now, as the world is opening back up, your association may be planning to go back to in-person meetings or use a hybrid approach. As a bonus, many associations find that repeat event attendees also renew at higher rates. ( Do your repeat event attendees also renew at higher rates? ). Do you know where your drop off point is?).

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Associations Data Registration Analytics 318

Neon CRM

NOVEMBER 17, 2023

Make it personal: Personalized messaging can lead to a 26% increase in open rates. Once you’ve hit send, keep an eye out on your open rates and click through rates. FYI, nonprofits have an average email open rate of 24.11% , so use that if you’re in need of an initial benchmark.

Strategy 98

Strategy Measure Social Media Metrics 98

Neon CRM

MAY 31, 2023

The Average Nonprofit Has a 29.58% Email Open Rate In our latest research, The Nonprofit Email Report: Data-Backed Insights for Better Engagement , we analyzed over 37,000 nonprofit email campaigns sent by Neon One clients. Subject lines play a crucial part in making sure your organization’s message is received (and opened!).

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Statistics Fundraising Metrics Mail 97

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Email Opens + User IPs. Here is what you can do to prepare for the impacts of iOS15 on email marketing.

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email Marketing Test Mail 104

AFP Blog

DECEMBER 23, 2014

Top rated charity opens up its real-time data - Humanosphere : "The charity that allows people to make a direct donation to a person living in Kenya just got a whole lot more transparent. GiveDirectly unveiled a new website with live data showing how it is performing on a host of measures.

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Rate Charity Kenya Open 26

Bloomerang

DECEMBER 5, 2022

If your emails didn’t get opened there’s one thing to blame: your subject line. Personalization in the subject line will boost your open rate and tangible offers like ‘get 4 more kids to camp!’ Flattery and personalization go a long way to boosting open rates! . Personalization will get your emails opened!

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email Giving Homeless Nebraska 82

Connection Cafe

MAY 19, 2014

Let’s face it – it takes you less than a second to decide whether or not to open an email. Every day, I wake up, scroll my email inbox – SCAN the subject line for something relevant – then open or delete according to my 3 Bucket Principle. Is there something in this email or subject line that is SO enticing that I have to open?

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Rate Open Tips email 40

M+R

APRIL 27, 2023

We also compare retention rates and annual value for one-time and monthly donors. Also: we say goodbye to open rates! But the results for nonprofits in the Disaster/International Aid space looked very different. The interdependence of email and digital ads programs has never been more clear.

Benchmark 100

Benchmark Studies Social Media Chart 100

Nimble AMS

OCTOBER 17, 2022

Text messages have an average open rate of 98% , compared to the email open rate of 22%. The ease of text-to-give makes this fundraising method so appealing to many associations. . Additionally, text messaging is a highly effective means of communicating with your members.

Associations 138

Associations Technology Giving Adopt 138

NonProfit Hub

JANUARY 28, 2021

Did you know that the average open rate for the nonprofit organization is around 25.17%, much higher than the industry average open rate, which is just 21.33%? So you must optimize email templates for mobile users to ensure higher open-rates and click-through rates. According to Mailchimp ?

email 85

email Marketing Spam Rate 85

Bloomerang

JULY 7, 2022

A 2020 study by Ballantine found that direct mail response rates ranged from 5-9% compared to 1% for email. Going back to response rates, those can vary based on a number of factors inside and outside of your control. Going back to response rates, those can vary based on a number of factors inside and outside of your control.

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Mail Retention Practice Donor 111

Network for Good

OCTOBER 20, 2020

And there’s a lot of pressure resting on this line, especially when 35% of people say that their decision to open an email comes from the subject line alone. In the words of author Ann Handley, ask yourself: “WWYO – What Would You Open?”. Your email marketing platform should show you two basic statistics: open rates and click rates.

email 98

email Donor Spam Rate 98