Tests: How streamlined is too streamlined for donation pages?
M+R
OCTOBER 5, 2023
Read time: 2 minutes Welcome to Part One of our 60 Tests in 60 Minutes series! For the next few weeks, we’ll be sharing some of our favorite tests—things that worked, things that didn’t, and some things we’re still curious about. They hypothesized that an extremely stripped down form would perform better, especially on mobile.
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