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A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

What Metrics to Review When Analyzing Your Campaign Your campaign(s) up and running, it’s time to assess whether your campaign is performing up to par. After a week, review the following data points: 1) CTR (Click-Through-Rate): The CTR is the number of times your ad is clicked on after it is visible on the SERP (search engine results page).

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To Get Close to Members, Follow MarTech Trends

.orgSource

Harvard Business Review Analytic Services recently released a report that illustrates the gap between knowing and doing. Data management platforms are constantly improving their user-friendliness, flexibility, and reporting capacity. Be an open-minded reader. But—you can’t know, what you don’t know.

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Key takeaways from Candid’s 2021 Nonprofit Compensation Report

Candid

This week, Candid released the 21 st edition of our annual Nonprofit Compensation Report. The report reviews key employee compensation based on 160,726 observations from 101,489 Forms 990 and 990-EZ filed by 501(c) organizations with the IRS for fiscal year 2019. Why it matters .

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Year-End Reporting: Data-Driven Ways to Tell Your Story

Forum One

Though annual reports can come at any time, a key component of finishing the calendar year off strong is to ensure that you are reporting on what you’ve achieved and identifying where there is room to grow. Then you can begin looking at your data with a direction and purpose in mind. Goal setting matters a lot here.

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Engagement Analytics 101: Setting Your Association Up for Success

Association Analytics

This blog provides an overview of how to establish your scoring model, establish a team of data champions, and adopt a regular reporting routine so that your association is set up for success. Be mindful not to overweigh activities that have limited opportunities for participation (i.e. Let’s get started!

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New Fundraising Effectiveness Project Report Shows An Increase In Dollars Raised Despite A Decrease In Donors

Bloomerang

Disclosure: Bloomerang is one of several software providers that helped the Fundraising Effectiveness Project collect the data analyzed in the report we discuss in this post. . You can download the report by visiting FEP’s website. In this post, you’ll learn more about two key insights from the report. Recommendations.

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How to Build a Better Nonprofit Budget in Less Time and with Less Stress

sgEngage

Always Start with the Mission in Mind Any good budgeting process should start with your organization’s mission and strategic plan. Review Expenses Independently Budgeting by department helps break down the budget into manageable pieces. Once reviewed and approved, the budget is ready to be implemented.

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