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Should Nonprofits Fear Charity Watchdogs?

NonProfit PRO

As Charity Navigator makes a shift in how it reviews organizations, nonprofit leaders can help ensure a great rating based off of well-rounded metrics by keeping a handful of tips to keep in mind this year. Nonprofits have had a love-hate relationship with Charity Navigator for 20 years.

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Book Review: Mindful Social Marketing by @jfouts

Beth's Blog: How Nonprofits Can Use Social Media

The holiday break is a great time to read books, both for work and just plan fun. Earlier this week, I read the recently published “ Mindful Social Marketing ” by colleague Janet Fouts. If you are doing social media for a nonprofit, this book is a must read. It is filled with great wisdom.

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A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

What Metrics to Review When Analyzing Your Campaign Your campaign(s) up and running, it’s time to assess whether your campaign is performing up to par. After a week, review the following data points: 1) CTR (Click-Through-Rate): The CTR is the number of times your ad is clicked on after it is visible on the SERP (search engine results page).

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6 Ways to Prepare Your Communications for Successful End-of-Year Fundraising

Nonprofit Tech for Good

By Rosie Powers , a Strategist at Mission Minded —a branding firm that works exclusively with nonprofits, foundations, and independent schools. As summer fades into fall, end-of-year fundraising season is top-of-mind for nonprofits. 2) Review Your Goals. Review your end-of-year fundraising goals, but think deeper.

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Engagement Analytics 101: Setting Your Association Up for Success

Association Analytics

Be mindful not to overweigh activities that have limited opportunities for participation (i.e. For larger associations, you may want to consider divvying up roles accordingly: Analytics – This person reports on any trends and delivers insights based on their review of the data. a webinar for executive-level members).

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To Get Close to Members, Follow MarTech Trends

.orgSource

Harvard Business Review Analytic Services recently released a report that illustrates the gap between knowing and doing. Too often plans are reviewed at a staff meeting with little to no explanation about what the various objectives mean for distinct functional areas and how they connect to each other.” Be an open-minded reader.

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Book Review: Work That Matters

Beth's Blog: How Nonprofits Can Use Social Media

” Given our mutual interests, we had a lot to share about mindfulness and well being. A writer, consultant, and coach, Maia Duerr draws on her decades of Zen practice and training in anthropology to create powerful tools for integrating mindfulness into the workplace and in the everyday lives of the people she works with.

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