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Digging Into Data: 7 Key Metrics to Track + Common Data Questions

Allegiance Group

To truly understand the health of your organization, there are seven key metrics you should track in your database: Year-on-year revenue Donor file growth Donor retention Gifts per donor Average gift Revenue per donor Cost to acquire Data can be overwhelming. How often should I look at these metrics? What about the revenue per donor?

Metrics 52
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Actionable Insights Hidden In Your Acquisition Results

Kindful

When it comes to acquisition, we all know that metrics matter. However, most nonprofits don’t know which metrics to look at —or what to do with that information once they have it. . At the conclusion of every acquisition campaign , you should do a thorough review of the campaign’s results. Metric 1: Average Donation Amount.

Results 62
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Prioritizing authentic connections through trust-based philanthropy 

Candid

What we learned by listening to grassroots organizations The Honnold Foundation works in partnership with marginalized communities around the world to expand equitable access to solar energy and develop locally relevant solutions to climate change. If a metric isn’t reflective of the impact they want to make, then why collect it?

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. You may discover that retweeting your own tweets results in higher engagement than tweeting the same tweet twice. Don’t be a #hashtag #spammer.

Twitter 343
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Nonprofit Marketing: The Ultimate Guide

Qgiv

SEO helps you get your content seen by the different algorithms that run search engine results. This framework ensures that your goals are actionable and contribute to your organization’s overall mission. The metrics you track are often determined by your SMART goals, so keep those in mind when selecting what data to record.

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[ASK AN EXPERT] Should Your Nonprofit Invest in Digital Analytics Tools?

Bloomerang

79% of businesses say the effects of the pandemic resulted in them having to increase their budget for digital transformation. In fact, a study by Salesforce found the number one most valuable metric of success for service organizations is customer satisfaction. So, first you need to figure out what data you want to collect.

Analytics 113
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Focus on selling – Judge ads by sales results, not awards.

Lesson 59