Remove Metrics Remove Rate Remove Ratio Remove Websites
article thumbnail

Does Your Nonprofit Need a Website Revamp? How to Tell

Top Nonprofits

Your nonprofit’s website is the center of your communication and marketing strategy. When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. In this guide, we’ll cover common reasons your website may need a revamp, including: Your content is out of date.

Websites 115
article thumbnail

Myth Busters: Why Donors Shouldn’t Rely on the Overhead Ratio

NonProfit Hub

Rottenness is not a very useful criteria for picking where to eat, but GuideStar President and CEO Jacob Harold said this scenario happens every time a person chooses to rely upon a nonprofit’s overhead ratio to make a donation. Obviously we want to avoid rotten food, but that doesn’t mean it’s the only thing you think about when picking.

Ratio 28
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Follow the Web Content Accessibility Guidelines: Resources for Nonprofit Design

Media Cause

This tool by WebAIM checks the contrast between your foreground and background by providing ratios based on hex codes. . This resource gives detailed WCAG ratings on how content appears as standard text, large text, and graphical objects. Remember, the contrast ratio between text and a text’s background should be at least 4.5:1.

article thumbnail

Defining a Nonprofit Website's Google Analytics KPIs (Part 2)

Care2

Which KPI's your nonprofit organization ultimately uses will depend heavily on its goals and the goals of your website (your site does have a purpose, right?!?). If you, like most nonprofits, accept donations on your website, then you should consider yourself to be running a "commerce" site, too. Bounce rate. Abandonment rate.

article thumbnail

How Should Funders Evaluate Charities?

Care2

The three powerhouses, Guidestar, Charity Navigator, and Better Business Bureau, that foundations, philanthropists, and donors use to seek out information and ratings about nonprofits released an open letter to the nonprofit and foundation world yesterday. Organizations also fear being penalized by some of the ratings services.

article thumbnail

Defining a Nonprofit Websites Google Analytics KPIs (Part 2) - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

60) Search « Care2 Adds Two Experts to Nonprofit Services Team | Main | Year-End Fundraising » Tuesday Jan 06 2009 Defining a Nonprofit Websites Google Analytics KPIs (Part 2) Tuesday, January 6, 2009 at 12:43PM | by James OMalley In part 1 of this series, we discussed how to correctly install your Google Analytics.

article thumbnail

Digital Marketing Plan For Nonprofits: The Definitive Guide (2017)

Nonprofits Source

As it turns out, people are 7 times more likely to visit a nonprofit’s website in a search result then they are through social media. On average, visits from social media represent 6.92% ( 65.33% of which is driven by Facebook ) of all traffic to nonprofit websites compared to 47.09% from organic search. Click Through Rate (CTR).

Digital 111