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Why It’s Time to Rename our Sector from Nonprofit to For-Impact

Saleforce Nonprofit

We live in a time when many social and environmental crises beg us to rethink not just what we call ourselves, but more importantly, how we get the good work done. First is the perceived constraint in financial and time capacity, and the second is the internal culture. The implications are vast.

Impact 111
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Kiss Vanity Metrics Goodbye

Care2

During our discussion, Jessica and I talked about nonprofit and political campaigns obsession with vanity metrics. The other problem with relying on vanity metrics is that it dilutes social media’s real purpose – to be social. This is one way communications and there is nothing social about it. Focus on Target Audiences.

Metrics 75
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Metrics for Building, Scaling, and Funding Social Movements

Beth's Blog: How Nonprofits Can Use Social Media

The report addresses metrics for success for investing in broad field social movements or networked approaches to social change. The report lays out some new metrics for movement building – that are paths to the more easily counted tangible results and where the unit of analysis is the movement or network, not an organization.

Metrics 114
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Harnessing Email Services for Nonprofits: Streamline and Scale with Automated Email Marketing

Media Cause

Imagine having the power to communicate your cause, connect with donors, and mobilize your community, all while saving time and resources. Moreover, automating your email marketing translates to time saved, which can be strategically invested in other crucial areas like fundraising and community building. Why Automated Email Marketing?

email 52
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How Much Time Should Your Nonprofit Invest In Different Social Media Channels?

Beth's Blog: How Nonprofits Can Use Social Media

Using the scientific method for experiments can yield insights about how much time and effort – whether our effort has to reach perfection or not. Along with measuring against impact results, it is important to look at how much time has been invested. Don’t waste too much time on people who will never agree with you.

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Storytelling Tips: Measure the ROI of Your Non-Profit’s Stories

The Storytelling Non-profit

a fundraising email Using a story in a social media post Writing a press release with a personal story Adding a story to a donation page Showcasing a story on your programs page You might have other examples of how you use stories at your non-profit. Start by narrowing down what you’re using storytelling for. What Do You Want the Story To Do?

ROI 67
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Google + for Nonprofits: Invest Time or Not? Nonprofit Starter Steps

Beth's Blog: How Nonprofits Can Use Social Media

Should your nonprofit do more than simply set up a presence on Google + and not invest any more time? What is a productive way to experiment and learn to the answers to these questions without wasting time? How much time are you investing? And, not take you a lot of extra time). How are you measuring that?

Google 98