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What’s the Real ROI of Your Nonprofit’s Capital Campaign?

sgEngage

Return on investment is a metric that measures the profitability of an investment, giving you a way to compare the yields of investments and make more effective financial decisions. ROI is usually shown as a percentage calculated by dividing the net profit or loss by the initial cost. What’s the ROI, for example, of your annual gala?

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Storytelling Tips: Measure the ROI of Your Non-Profit’s Stories

The Storytelling Non-profit

Whether you tell stories in your fundraising or communications program, chances are you want to understand the impact and return on investment (or ROI) of the stories you tell. Now you’ve identified how you’re using the story, we’re going to get into the weeds to identify your metrics and markers of success.

ROI 67
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How Much Time Should Your Nonprofit Invest In Different Social Media Channels?

Beth's Blog: How Nonprofits Can Use Social Media

Using the scientific method for experiments can yield insights about how much time and effort – whether our effort has to reach perfection or not. Along with measuring against impact results, it is important to look at how much time has been invested. Don’t waste too much time on people who will never agree with you.

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Get Your Small Business on the Map: 4 Digital Marketing Tips

Nonprofits Source

Potential customers who come across your website on their mobile devices shouldn’t have to struggle with load times and endless scrolling. However, they abandon the page before pressing submit. Doing so will help drive a high ROI for your small business.

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Guest Post by Deanna Zandt Measure THIS! An intro to social media ROI

Beth's Blog: How Nonprofits Can Use Social Media

Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. When I first started thinking about metrics for social media, I wanted to start out reminding our group about some fundamentals of the sphere. Measure THIS!

ROI 50
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Which Fundraising Events Bring in the Most Money for Small Nonprofits?

Get Fully Funded

Events are a great way to bring like-minded people together and have a good time in the name of your cause. Consider how much time and energy it will take to make your event successful. Generates at least 4-5 times what you spend to host it. Some of them may even volunteer their time to speak at your dinner.

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7 Common Nonprofit Marketing Hurdles That You Can Avoid

DipJar

It’s easy to push your marketing efforts to the wayside in order to focus on other, more pressing matters. . That’s why far too many organizations operate without a clear marketing strategy: making a good one is time-consuming. . However, if you don’t take time to plan, you’ll reduce the effectiveness of your marketing campaigns.