Candid

DECEMBER 12, 2022

So, you get to work and land on one text-heavy website and another website with a prominent video that describes a nonprofit’s work, mission, and impact. However, it is also worth noting that in addition to their advantages, producing a nonprofit explainer video often comes with a price tag and can be a time-consuming process.

Video 104

Video Support Tips Audio 104

NTEN

JUNE 22, 2010

how you collect and calculate your data in the first place — since the most important metrics for your organization are, of course, YOUR metrics. Here are three tips for better collecting and calculating your organization's metrics: 1. But if you have the raw numbers, it's easy to combine them to calculate an overall metric.

Metrics 55

Metrics Benchmark Rate Newsletter 55

Cloud 4 Good

MAY 5, 2022

Improvement in email metrics: by allowing your prospects to opt-in to the topics they’d like to hear about, it follows that your emails should receive higher engagement rates, such as open and click-through-rate. 1 – Newsletter, 2 – Event Invitations, etc.). Customize the submit button to match the website or email buttons you use.

email 82

email Marketing Communication Template 82

Candid

APRIL 13, 2021

A conversion is any measurable action that a visitor takes on your website. Common conversions include newsletter sign-ups, navigating through multiple pages, and of course, making donations. They’re more likely to sign up for a newsletter, read an article, or purchase merchandise after engaging with your site.

Grant 98

Grant Google Problem Analytics 98

Nonprofit Tech for Good

MAY 10, 2010

The ability to write simple code for website and image links really is the number one skill that can transform your social media campaigns. If you want to be able to add “Donate Now&# buttons, e-Newsletter and text alert sign-up boxes, and/or call-to-action images to your social media profiles, you need to know HTML. Be creative.

Social Media 213

Social Media ROI Media Myspace 213

Care2

APRIL 6, 2010

If your nonprofit is not developing yearly benchmarks for its fundraising program, website visits, email and e-newsletter open and click-through rates, start now. Establishing benchmarks helps organizations better leverage supporters, engage activists and keep websites dynamic with compelling content that drives people to take action.

Benchmark 71

Benchmark Measure Organization Convio 71

Nonprofits Source

JANUARY 26, 2023

Step 4) Prepare Your Website for the Google Grant Application. Google Ad Grants help show your website’s content to people searching for causes like yours online. Plus, applying for the program means you’ll receive access to free analytics tools like Google Analytics and Google Tag manager to track ad performance.

Application 52

Application Grant Google Guide 52

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. pick the right metrics.

Social Media 102

Social Media Map Strategy Media 102

Forum One

MAY 25, 2023

Look at your data Evaluate your Twitter metrics to see how much the recent changes at Twitter have impacted the number of followers you have, how often people see your content, and how engaged users are. Are people tagging you and asking if something is legitimate? Is someone leaving spammy comments on all your posts? Delete those.

Government 50

Government Twitter Social Media New York 50

Forum One

JULY 13, 2021

Since 2017, Apple has included a feature in its Safari browser called Intelligent Tracking Protection or ITP, which seeks to “limit tracking while still enabling websites to function normally.” ” In 2019, Apple updated ITP to version 2.1,

Impact 46

Impact Organization Track Analytics 46

NTEN

JUNE 24, 2010

For example, if your Facebook funnel delivers donations, then will you use Causes or collect donations on your website? If you're using your own website, the second to last bit is about clickthrough to your site. Ask yourself, what kinds of material must I create in order to get more of my fans to click thru to my website?

Facebook 79

Facebook eBook Social Media Metrics 79

NTEN

MAY 17, 2011

By Brett Meyer, Communications Director, NTEN As part of our effort to build the subscriber base for NTEN:Change , our quarterly journal for nonprofit leaders , we purchased advertising space – on Facebook, LinkedIn, and in GrantStation 's weekly newsletter. We found that each new subscriber cost: $2.12 from GrantStation. from Facebook.

ROI 91

ROI Linkedin Online Analytics 91

Tech Soup

OCTOBER 22, 2010

Guest blogger Carrie-Jaffe Pickett ( @carriewriter ) is an award-winning writer and editor specializing in e-newsletters, public relations, website copy, and editorial solutions for clients. It's been shown that these methods lead to higher conversions than e-newsletter promotions.

Conversation 63

Conversation San Francisco Online Digital 63

Get Fully Funded

APRIL 20, 2021

Your nonprofit needs you working in your strengths , not setting up your newsletter in Mail Chimp or scheduling your next Facebook post. I mean everything, including checking the central email account, updating the website, sending out email communication, and updating social channels, as well as everything you do to run your programs.

Virtual 116

Virtual Work Calendar Nonprofit 116

NTEN

JUNE 18, 2009

Each month, I look at dozens of nonprofit websites and hundreds of nonprofit emails. The foundational elements of effective online communications are your website and email communications. Are you proud of your website and able to keep fresh, interesting content flowing that matches your stakeholders interests? I know I would.

Communication 57

Communication Online DC Wiki 57

Amy Sample Ward

MAY 14, 2009

Websites, Email & Constituent Management from Laura Quinn: Your website is you, online. For many people who find you online, your website is the organization. Your website should tell people who you and what you do. Web metrics, talking to people, emails (who opens, clicks, etc.). Google Maps & MyMaps.

Tools 100

Tools Tech Map Case Study 100

NTEN

NOVEMBER 2, 2009

The most popular pieces will be featured in our newsletter. ™ , which is designed specifically for organizations that have a website and know they need to do more online, but were reluctant to invest in Internet tools. Newsletter open rate of 19 percent, click-through rate (CTR) of 3 percent in their last quarter in the program.

Convio 76

Convio Mail Newsletter Game 76

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

Use metrics to discover what works and what doesn’t. Nonprofit Soc Media Overview Maren Hogan says “These are the things that I would do”: here’s a step-by-step overview of the basic tools and tactics of social media, starting with a website and blog. Upgrading Your E-Newsletter (CanadaHelps.org). Tags: fundraising2.0

Slideshare 56

Slideshare Social Media Profit Case Study 56

NTEN

NOVEMBER 2, 2009

The most popular pieces will be featured in our newsletter. While working at NPower PA , I was often surprised by the nonprofits we were serving and and how they were using metrics. Some could tell us how many hits they expected on their new website (sometimes), but not what traffic source was driving donations.

Technology 52

Technology Adwords Analytics Analysis 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 26, 2011

People can tag any of more than one million restaurants and markets across the United States when they find ocean-friendly seafood. What metrics are you using for mobile? They’re an easy way to engage people and lead them to our website to learn more about the program. How will you measure success?

Mobile 111

Mobile Integration Strategy Green 111

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

A Guide to Creating a Minimalist Website. Mapping Metrics to Social Media Strategy: This wiki will be retooled to go deeper in more specific metrics linked to strategy. Return on Influence: This will be a deep dive into social media metrics and keeping an eye on the new tools that will no doubt debut to help us measure.

Goal 50

Goal ROI Wiki Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2009

or just think about their current usage: "AddThis buttons can be found on hundreds of thousands of websites, and are currently viewed over 20 billion times a month by users all over the world, in over 20 languages.". Check out a great video by Common Craft : Social Bookmarking in Plain English. Why Add This? See some of the reasons here.

Site 50

Site Web RSS Build 50

NTEN

JANUARY 22, 2009

From questions about the actual production of the files, to distribution, to listener metrics and feedback, there are plenty of moving parts that can raise questions. When encoding your mp3 file, two important considerations are the ID3 tags and the bit rate. The ID3 tags help identify the file when it is being played.

Podcast 59

Podcast Audio Music Files 59

NTEN

APRIL 16, 2009

For this data metric, pay particular attention to the keywords that are receiving very few or zero impressions. Keeping these low-impression keywords in your account will not hurt your account performance, but you should use the tips listed above to identify similar terms that will drive more traffic to your website. Impressions.

Adwords 47

Adwords Evaluation Google Statistics 47

Bloomerang

JANUARY 25, 2023

Metrics around the success of the year-end campaign work as great marketing material. Popular mediums include: E-Newsletters Paper newsletters Video Digital reporting Print vs. digital Many nonprofits are still wrestling with whether they should start going digital with their practices. Or newsletter sign-up buttons.

Report 118

Report Digital Fundraising Nonprofit 118

Care2

AUGUST 16, 2008

Also, I would pay attention to the titling and tagging of videos when you are uploading them. This Is Why Im Hot" instead of "Global Warming is Serious") or interesting tags can increase the number of people who click on your video. The most obvious metric is video view counts. Often, an effective title (e.g.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

Also, I would pay attention to the titling and tagging of videos when you are uploading them. This Is Why Im Hot" instead of "Global Warming is Serious") or interesting tags can increase the number of people who click on your video. The most obvious metric is video view counts. Often, an effective title (e.g.

YouTube 34

YouTube Video Social Media Advocacy 34

Bloomerang

JANUARY 25, 2023

Metrics around the success of the year-end campaign work as great marketing material. Popular mediums include: E-Newsletters Paper newsletters Video Digital reporting Print vs. digital Many nonprofits are still wrestling with whether they should start going digital with their practices. Or newsletter sign-up buttons.

Digital 65

Digital Report Fundraising Nonprofit 65

NTEN

JULY 28, 2010

Websites have changed a lot over the past few years. Since every organization now has access to these types of tools, it makes sense to focus on those that really make a difference -- for your organization -- and that you can collect and compare numbers (metrics) for. Steve Backman, Database Designs.

Project 78

Project Management Websites Technology 78

Nonprofits Source

JANUARY 23, 2023

While we focus on designing SEO-friendly nonprofit websites , our friends at Getting Attention work one-on-one with all sorts of nonprofits to help them to harness the power of the grant. Your website must follow Google’s website policy. Have established websites.

Grant 52

Grant Google Guide Nonprofit 52

Amy Sample Ward

APRIL 28, 2009

Then, we’ll look at various ways to market your podcast via your own website, the social web, and the iTunes Music Store. ID3 tags - can use itunes for this, drag album art and file over. let’s you listen to mp3 format before you upload it to be sure it sounds right, add tags, etc. newsletter. press release.

Podcast 123

Podcast Support Files Audio 123

NTEN

APRIL 16, 2009

We focus too much on micro reporting on our websites, most of which is comprised of too much page level analysis. The time is right to focus on metrics, Key Performance Indicators, and tips on how to measure the effectiveness of individual pages. Think Holistically - Multiple Metrics, Key Context. # Avinash Kaushik , Google.

Measure 77

Measure Web Effective Program 77

NTEN

JANUARY 22, 2009

It starts with the core purpose and vision your organization hopes to fulfill and goes all the way through how people experience your organization -- via programs, events, videos, newsletters, and yes, your website. Now, keep that idea and those adjectives in mind, and take a fresh look at your website. Look at your domain name.

Websites 36

Websites Experiment Newsletter NTC 36

Bloomerang

SEPTEMBER 3, 2021

Donor segmentation has been shown to help organizations increase their donor retention, which is a key metric for growing and sustainable fundraising. Tag donors and volunteers to thank them for their past support. These tags will show up on donor profiles and are a great way to promote your organization. . A monthly newsletter.

Donor 119

Donor Guide Tips Retention 119

Qgiv

FEBRUARY 28, 2022

One of the best ways to keep your supporters up-to-date with your news and events is with a regular nonprofit newsletter from your organization. How can a newsletter help my nonprofit? Writing a regular newsletter can take a lot of work, so why is it worth it? Nonprofit Newsletter Template. Single column.

Newsletter 52

Newsletter Tips Fundraising Mail 52

NTEN

APRIL 16, 2009

By tracking specific data related to our Memberships, Events, Website, and a few other areas, we can use the Dashboard to see at a glance where we ARE, where we WERE, and where we SHOULD BE (and sometimes even where we're GOING). > Download our Sample Dashboard < Tags: dashboards measurement Newsletter NPTech NTEN.

Track 88

Track NTEN Chart Americorp 88

NTEN

MAY 27, 2010

Each page optimized for unique keywords with unique title tags and content. Pull some metrics on your PPC keyword traffic and conversions; it changes daily and trends emerge and shift. Alt tags for images. DEVELOP A CONTENT STRATEGY -- FOR OTHER WEBSITES! A conversion-focused content approach. Fresh content.

Search 65

Search Site Content Web 65