Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2009

Photo by Smitty42 Lucy Bernholz has a great post called " Metrics Are Good, Unless They Are Bad " which talks about the problems we encounter when we're trying to measure hard to measure stuff - like social media, social return, and social enterprise. Lucy brings up some points about metrics for Twitter.

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Measure Relationship Metrics ROI 67

Classy

JUNE 4, 2021

While over 18 million individuals work for companies that offer matching gift programs, an estimated $4 to $7 billion in matching gift revenue goes unclaimed each year. . While most matching gift companies match at a 1:1 ratio, some even match at a 2:1, 3:1, or even 4:1 ratio. Capital Group. Air Products and Chemicals.

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Gift Strategy Ratio Fundraising 57

BoardAssist

JANUARY 31, 2017

Best Practices for Nonprofit Financial Health, Part One: Top 3 Measures of Financial Health. In this first installment, Nonprofit Finance Fund shares their “Top 3 Measures of Financial Health.”. A lot of our inquiry is based more on trend analysis than ratio analysis. The first is the months of cash ratio.

Measure 40

Measure Practice Ratio Conservancy 40

Wild Apricot

DECEMBER 21, 2017

Sales Ops Metrics & KPIs. Performance Metrics Analyses. Selection of Key Sales Metrics to Adopt. Common Sales Operations Metrics & KPIs. Preferred metrics vary across teams and organizations. Average Win Rate is the ratio of closed won deals over the total number of won and lost deals. Performance.

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Synchronous Structure Metrics Knowledge Base 145

ASU Lodestar Center

MAY 30, 2012

Engaging members of a nonprofit Board of Directors in the organization’s financial affairs can be challenging, given the diverse skills and expertise Board members bring to the work. Focus Attention on Critical Factors by Using Ratios, Dashboards and Other Strategies. This Board member’s experience is very common.

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Report Ratio Tucson Director 86

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

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Metrics Social Media Strategy RSS 81

Neon CRM

OCTOBER 5, 2023

What’s a fundraising efficiency ratio? And what’s a “good” ratio to try to maintain? Your efficiency ratio measures the amount of money you spend on fundraising against the amount of revenue generated by those activities. Read on for insight into why this metric is important and how to calculate it.

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Ratio Fundraising Metrics Raise 52

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. pick the right metrics.

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Social Media Map Strategy Media 102

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. You can also engage with alumni about their professional work experiences, especially if it is directly connected to your program. Guy notes that the ideal ratio of peoples’ comments to your responses is one-to-one.

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Practice Tips Social Meme 107

Care2

JUNE 18, 2013

They stated that donors should not measure a charity’s performance based on overhead expenses. In the letter, the three ratings companies recommend that donors measure a charity’s performance in transparency, governance, leadership, and results. Marketing Research Metrics Nonprofit Trends nptech'

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Evaluation Charity Ratio Rate 77

ASU Lodestar Center

JANUARY 11, 2013

Other evaluation forms include: process evaluation, which requires that specific program activities and procedures be reviewed in order to help explain why a program worked or did not work; and program monitoring, which uses in-process measures to track whether a program is being executed as designed.

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Research Culture Evaluation Arizona 82

Nonprofits Source

JUNE 22, 2017

It also works proactively, helping to identify areas in your marketing that need a makeover. Despite these behaviors, a lot of digital marketing looks something like this: Let’s take a look at why this approach doesn’t work: First, it’s easy for content to get lost in the 2 million blog posts published every day.

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Digital Marketing Guide Chapter 111

Amy Sample Ward

AUGUST 18, 2009

Though, in these 5 steps, you’ll see there is a lot more to do, think about, and work on - no quick tick-off on this list! You will not be able to identify tools and engagement methods for your organization online without knowing the bigger picture and without knowing it in concrete goals that will let you build and work towards them.

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Social Media Strategy Media Social 190

Connection Cafe

AUGUST 13, 2012

The part that's still very tricky for most is measuring the impact of these activities. Try calculating a ratio of how many people comment and/or like and/or share your posts divided by how many like your page. Try calculating a ratio of how many people comment and/or like and/or share your posts divided by how many like your page.

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Facebook Ratio Influence Social Media 51

Connection Cafe

MAY 7, 2014

With proper planning and preparation, a budget should be a reflection of the strategic, long-term plans for your organization, and should serve as an annual framework against which your organization can measure financial success and directional movement towards your goals. Why does this work?

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Blackbaud Team Management Lesson 36

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

The presentations and recordings are available online for free and if you work for a nonprofit and want to learn more about social media, definitely worth reviewing. What's common to both is the use of metrics to measure results. You must be in tune with your social web community if you want this to work.

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ROI Social Media Reflection Question 50

Amy Sample Ward

JANUARY 2, 2009

Resources include staff knowledge and comfort with different tools, experience levels of staff working with supports, volunteers, and the public, staff with time available, staff with appropriate job duties to include social media, available budget for training or workshops, etc. Identify what measures of success can be used.

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Social Media Process Media Social 102

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

Does Twitter Work Better As A Listening Tool. This post from Cometrics -- Developing Metrics for Conversation for Twitter -- has lots to ponder. It lead me to this post by Louis Gray called " What's Your Twitter Noise Ratio ?" " He goes on to describe how the noise ratio is constructed. My ratio is 2.4,

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Twitter Ratio Google Artist 74

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Working Wikily: The Power of the Newbie. Measuring the Value of Your Blog.

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ROI Widget Cambodia Metrics 50

Connection Cafe

AUGUST 9, 2013

A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. I’ve worked with many nonprofits that have seen a good jump in clicks and conversions from subject line testing. Online tools often do most of the work for you, including automatically and randomly dividing your list.

email 48

email Campaign Test Benchmark 48

Bloomerang

JUNE 20, 2023

How to create an online fundraising strategy Tips for a successful online fundraiser 10 effective online fundraising ideas 8 online fundraising metrics to track Use the tips and ideas in this guide to create your own online fundraising plan and to determine the fundraising tools you’ll need to accomplish your ultimate goals.

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Ideas Guide Online Fundraising 98

CauseVox

JUNE 1, 2021

Here’s how it works. 5) Fundraising Metrics. Data derived from key fundraising metrics is great for driving decisions at an organizational level but for the sake of simplicity here are two metrics you should include on any public-facing fundraising page: Funds Raised. 3) Content Marketing. Impact Created. What can $50 do?

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Websites Fundraising Site Create 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

You need to pick the right hard data points, or metrics, that will help you harvest insights and improve your blog. Next, you need to know the right metrics to use, and employ the proper tools to collect the data. Most important, you need a strategy—either for yourself or for a team—to gather insights from your metrics.

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Measure Tips Metrics Bookmarking 95

Bloomerang

JULY 20, 2023

Organizations that invest in PCI-compliant online fundraising solutions can take proper cybersecurity measures to ensure that their online donation process is secure. Track key metrics To determine how successful your strategy is and see if you’re reaching your goals, you need to know which metrics to track.

Ideas 77

Ideas Online Fundraising Tips 77

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Figuring out the Return on Investment for your blog can't be done with a single metric. I look at several metrics proposed by Avinash Kaushik These include author contribution, audience growth, conversation rate, and authority Then I look at the amount of time in my work flow and reflect on productivity.

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Metrics ROI Measure Content 50

Nonprofits Source

NOVEMBER 21, 2022

Google actively measures your quality scores, maximum cost-per-click, and click-through rates to monitor your account activity. Ticket sales, donations, petition signatures, and email list registrations are all metrics you can use to measure your nonprofit’s marketing progress. Increased Conversions.

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Grant Nonprofit Digital Metrics 97

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I also don't want to get too deep into geeky measurement crap. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go.

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Metrics Social Media Media ROI 56

ASU Lodestar Center

MAY 4, 2011

News and World Report , and Money routinely publish stories that emphasize program spending and fundraising cost ratios. Federated campaigns often "help" their donors make giving decisions by prominently publishing such ratios next to the organizations names. By the end of 2009, Charity Navigator is doing two extraordinary things.

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Teach Ratio Student Classes 90

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2012

I took a look at a couple of the measurement tools available for Pinterest and got on the waiting list for Pinerly after reading this analysis from the Poynter Blog based on stats provided by Pinerly. Rick Kats kindly sent me a spreadsheet of metrics for 6 nonprofits that were early adopters, using it consistently and best practices.

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Benchmark Photography Ratio Stats 102

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

Kevin Gamble left me a comment on a google analytics post that the " Depth of Visit Report " was one of the best metrics (coupled with referring source) for understanding visitor behavior on his university's web site. Kaushik offers up some metrics for blogging: Raw Author Contribution (posts & words in post).

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Measure Social Media Tools Technorati 50

Nonprofits Source

NOVEMBER 8, 2022

Your content should go beyond the basics to provide web visitors with a meaningful understanding of your nonprofit’s work and its impact. Make sure your goal is specific and measurable. Assign relevant metrics to each goal. Check in on these metrics regularly as you carry out your strategy. . Define your audience.

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Content Strategy Create Websites 75

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

A year ago, he said that measuring outcomes for social media is, "an evolving art (not quite a science yet) and you have to be up to the challenge of both thinking a bit differently and be ok with leveraging several different tools. Measuring the success of social media efforts can't be done with a single metric.

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Reflection Measure Technorati ROI 50

Whole Whale

MAY 5, 2021

It can be hard to determine what’s essential with so many different rating systems out there—so what charity rating platforms are most important for building credibility and how do they measure efficacy? Annual reports give your nonprofit the chance to highlight the amazing work it is doing. Charity Ratings. Shout to the rooftops!

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Public Practice Build Donor 90

NTEN

MAY 5, 2015

He inspired audible gasps when he quoted a shocking statistic from the Bridgespan Group—only 6% of nonprofits use their data to drive improvements in their work. He attributes Water for People’s success to their relentless focus on (and measurement of) outcomes. Foundation Center has been working on automating much of this work.

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Data Conference Report Proposal 36

Connection Cafe

DECEMBER 5, 2017

We all use data and analytics in some measure every day to guide our strategic planning and tactical decision making. Data and the understanding and interpreting of metrics is something I have to work hard at, because it simply does not come naturally to me. Lifetime value measurements. by Jann Schultz.

Analytics 33

Analytics Data Analysis Metrics 33

Museum 2.0

JUNE 29, 2010

Both of us latched onto the popular notion of "third places," applying it to LAMs, and were surprised to learn how narrowly Ray Oldenburg defined the term in his original work. Nina's research keeps finding that the right kind of constraints work to produce a better participatory museum experience.

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Place Discussion Library Museum 30