ASU Lodestar Center

APRIL 1, 2022

The problem with ratios. They often use financial ratios to measure a nonprofit's impact, but these do not most accurately showcase a program's efficiency. Combining anecdotes with metrics that illustrate the problem can invite donors to be a part of the solution.

Impact 52

Impact Communication Effective Ratio 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

It can be an informal study and fairly simple to do. You identify a list of similar organizations and collect specific metrics to compare. Benchmarking, whether an informal or extensive research study, can be an incredibly valuable exercise because the numerical analysis can help you craft realistic measurable objectives.

Benchmark 96

Benchmark Social Media Measure Results 96

Connection Cafe

OCTOBER 4, 2018

Overhead to program expense ratio. There’s also no question that ratios can be valuable tools for evaluating charitable groups. If we continue trying to measure social change by financial criteria alone, we’ll never have full view of the inputs and processes necessary to create lasting impact. How is ROI calculated?

Measure 31

Measure ROI Organization Ratio 31

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2009

Photo by Smitty42 Lucy Bernholz has a great post called " Metrics Are Good, Unless They Are Bad " which talks about the problems we encounter when we're trying to measure hard to measure stuff - like social media, social return, and social enterprise. Lucy brings up some points about metrics for Twitter.

Measure 67

Measure Relationship Metrics ROI 67

BoardAssist

JANUARY 31, 2017

Best Practices for Nonprofit Financial Health, Part One: Top 3 Measures of Financial Health. In this first installment, Nonprofit Finance Fund shares their “Top 3 Measures of Financial Health.”. A lot of our inquiry is based more on trend analysis than ratio analysis. The first is the months of cash ratio.

Measure 40

Measure Practice Ratio Conservancy 40

Classy

JUNE 4, 2021

Incorporating matching gifts into your next fundraising campaign can create a new revenue stream that eases the strain on time and resources while bolstering funds, and taking just a few simple measures can bring the power of matching gifts to your next campaign. Market Your Matching Gift Program to Boost Awareness. Capital Group.

Gift 57

Gift Strategy Ratio Fundraising 57

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

Metrics 81

Metrics Social Media Strategy RSS 81

Wild Apricot

DECEMBER 21, 2017

Sales Ops Metrics & KPIs. Performance Metrics Analyses. Selection of Key Sales Metrics to Adopt. Common Sales Operations Metrics & KPIs. Preferred metrics vary across teams and organizations. Average Win Rate is the ratio of closed won deals over the total number of won and lost deals. Performance.

Synchronous 145

Synchronous Structure Metrics Knowledge Base 145

ASU Lodestar Center

MAY 30, 2012

Focus Attention on Critical Factors by Using Ratios, Dashboards and Other Strategies. Many ratios and other information can be derived from financial documents that are useful to interpretation. The Nonprofits Assistance Fund has a great resource that describes 14 different types of financial ratios. Simplify without Compromise.

Report 86

Report Ratio Tucson Director 86

NTEN

MAY 20, 2013

As the membership organization for nonprofit technology professionals, it''s an important, and often sticky, issue to understand, communicate, and especially measure. Another way we measure technology staffing levels is determing the Tech Staff - to - Organizational Staff Ratio. This gives us (and you) a more comparable metric.

Ratio 85

Ratio Report Technology Roles 85

Neon CRM

OCTOBER 5, 2023

What’s a fundraising efficiency ratio? And what’s a “good” ratio to try to maintain? Your efficiency ratio measures the amount of money you spend on fundraising against the amount of revenue generated by those activities. Read on for insight into why this metric is important and how to calculate it.

Ratio 52

Ratio Fundraising Metrics Raise 52

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. pick the right metrics.

Social Media 102

Social Media Map Strategy Media 102

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. Guy notes that the ideal ratio of peoples’ comments to your responses is one-to-one. This is a book giveaway that John Haydon did for my book, Measuring the Networked Nonprofit. pic.twitter.com/PXdIUl0IIQ.

Practice 107

Practice Tips Social Meme 107

Care2

JUNE 18, 2013

They stated that donors should not measure a charity’s performance based on overhead expenses. In the letter, the three ratings companies recommend that donors measure a charity’s performance in transparency, governance, leadership, and results. Marketing Research Metrics Nonprofit Trends nptech'

Evaluation 77

Evaluation Charity Ratio Rate 77

ASU Lodestar Center

JANUARY 11, 2013

Other evaluation forms include: process evaluation, which requires that specific program activities and procedures be reviewed in order to help explain why a program worked or did not work; and program monitoring, which uses in-process measures to track whether a program is being executed as designed. Kellogg Foundation Evaluation Handbook.

Research 82

Research Culture Evaluation Arizona 82

Nonprofits Source

JUNE 22, 2017

Step 2: Set expectations and key performance indicators to measure progress. Next, measuring the impact of your digital marketing can be broken down into two ways: Tangible Measurements : Are typically revenue focused where the desired outcome is to sell a service or receive donations while accounting for expenses.

Digital 111

Digital Marketing Guide Chapter 111

Connection Cafe

AUGUST 13, 2012

The part that's still very tricky for most is measuring the impact of these activities. Try calculating a ratio of how many people comment and/or like and/or share your posts divided by how many like your page. Try calculating a ratio of how many people comment and/or like and/or share your posts divided by how many like your page.

Facebook 51

Facebook Ratio Influence Social Media 51

Connection Cafe

MAY 7, 2014

With proper planning and preparation, a budget should be a reflection of the strategic, long-term plans for your organization, and should serve as an annual framework against which your organization can measure financial success and directional movement towards your goals.

Blackbaud 36

Blackbaud Team Management Lesson 36

Amy Sample Ward

AUGUST 18, 2009

Identify what measures of success can be used. You know who and what, and you identified where you want to go, but before you dive in you also need to establish how you can measure and monitor activity from day 1 onward. Liveblogging notes from Beth Kanter’s NTC session on “Mapping your social media strategy to metrics&#.

Social Media 190

Social Media Strategy Media Social 190

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

I started the Webinar asking folks to type into the chat the first few words that popped into their heads when they heard the phrase "ROI." As you can see the words paint a picture of a traditional ROI analysis, with the emphasis on quantitative, measurable results. What's common to both is the use of metrics to measure results.

ROI 50

ROI Social Media Reflection Question 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

This post from Cometrics -- Developing Metrics for Conversation for Twitter -- has lots to ponder. It lead me to this post by Louis Gray called " What's Your Twitter Noise Ratio ?" " He goes on to describe how the noise ratio is constructed. My ratio is 2.4, so I'm in the low end of conversationalist.

Twitter 74

Twitter Ratio Google Artist 74

Amy Sample Ward

JANUARY 2, 2009

Identify what measures of success can be used. You know who and what, and you identified where you want to go, but before you dive in you also need to establish how you can measure and monitor activity from day 1 onward. Explain what success looks like to you and ask how they would go about getting there! Evaluation.

Social Media 102

Social Media Process Media Social 102

Care2

JANUARY 6, 2009

Now in part 2, we will cover how to establish which key performance indicators (KPIs) youll be using to measure success. Out of the box, Google Analytics provides a lot of useful metrics, such as visitors, pageviews, most popular pages, and a variety of other helpful data. Which metrics will help you achieve it?

Analytics 54

Analytics Google Social Media Websites 54

Care2

JANUARY 6, 2009

Now in part 2, we will cover how to establish which key performance indicators (KPI's) you'll be using to measure success. Out of the box, Google Analytics provides a lot of useful metrics, such as visitors, pageviews, most popular pages, and a variety of other helpful data. Which metrics will help you achieve it? Bounce rate.

Analytics 54

Analytics Google Websites Metrics 54

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Success Metrics for Your Social Fundraising Plan. Measuring the Value of Your Blog.

ROI 50

ROI Widget Metrics Cambodia 50

Connection Cafe

AUGUST 9, 2013

A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. If your list is under 5,000, increase the ratios to 20 percent/20 percent/60 percent. MailerMailer’s 2010 Email Marketing Metrics Report, 2011 MarketingSherpa Email Marketing Benchmark Survey. Follow-Up Approaches.

email 48

email Campaign Test Benchmark 48

Bloomerang

JUNE 20, 2023

How to create an online fundraising strategy Tips for a successful online fundraiser 10 effective online fundraising ideas 8 online fundraising metrics to track Use the tips and ideas in this guide to create your own online fundraising plan and to determine the fundraising tools you’ll need to accomplish your ultimate goals.

Ideas 97

Ideas Guide Online Fundraising 97

CauseVox

JUNE 1, 2021

5) Fundraising Metrics. Data derived from key fundraising metrics is great for driving decisions at an organizational level but for the sake of simplicity here are two metrics you should include on any public-facing fundraising page: Funds Raised. The most straightforward performance metric is the dollar amount raised.

Websites 52

Websites Fundraising Site Create 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

You need to pick the right hard data points, or metrics, that will help you harvest insights and improve your blog. Next, you need to know the right metrics to use, and employ the proper tools to collect the data. Most important, you need a strategy—either for yourself or for a team—to gather insights from your metrics.

Measure 95

Measure Tips Metrics Bookmarking 95

Bloomerang

JULY 20, 2023

Organizations that invest in PCI-compliant online fundraising solutions can take proper cybersecurity measures to ensure that their online donation process is secure. Track key metrics To determine how successful your strategy is and see if you’re reaching your goals, you need to know which metrics to track.

Ideas 81

Ideas Online Fundraising Tips 81

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Figuring out the Return on Investment for your blog can't be done with a single metric. I look at several metrics proposed by Avinash Kaushik These include author contribution, audience growth, conversation rate, and authority Then I look at the amount of time in my work flow and reflect on productivity. Twittered - for velocity.

Metrics 50

Metrics ROI Measure Content 50

Nonprofits Source

NOVEMBER 21, 2022

Google actively measures your quality scores, maximum cost-per-click, and click-through rates to monitor your account activity. Ticket sales, donations, petition signatures, and email list registrations are all metrics you can use to measure your nonprofit’s marketing progress. Increased Conversions.

Grant 97

Grant Nonprofit Digital Metrics 97

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I also don't want to get too deep into geeky measurement crap. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go.

Metrics 56

Metrics Social Media Media ROI 56

ASU Lodestar Center

MAY 4, 2011

News and World Report , and Money routinely publish stories that emphasize program spending and fundraising cost ratios. Federated campaigns often "help" their donors make giving decisions by prominently publishing such ratios next to the organizations names. A lot of people really didnt like the approach. But thats okay.

Teach 90

Teach Ratio Student Classes 90

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2012

I took a look at a couple of the measurement tools available for Pinterest and got on the waiting list for Pinerly after reading this analysis from the Poynter Blog based on stats provided by Pinerly. Rick Kats kindly sent me a spreadsheet of metrics for 6 nonprofits that were early adopters, using it consistently and best practices.

Benchmark 102

Benchmark Photography Ratio Stats 102

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

Kevin Gamble left me a comment on a google analytics post that the " Depth of Visit Report " was one of the best metrics (coupled with referring source) for understanding visitor behavior on his university's web site. Kaushik offers up some metrics for blogging: Raw Author Contribution (posts & words in post).

Measure 50

Measure Social Media Tools Technorati 50

Nonprofits Source

NOVEMBER 8, 2022

Make sure your goal is specific and measurable. Assign relevant metrics to each goal. Check in on these metrics regularly as you carry out your strategy. . Ensure sufficient color contrast (to achieve the WCAG level AA, you’ll need to ensure a contrast ratio of at least 4.5:1 Increase donation page conversions by 100%. .

Content 75

Content Strategy Create Websites 75