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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

Average 2023 clickthrough rates were nearly identical to what they were in 2022 for GivingTuesday. However, the unsubscribe rate was nearly 25% less than what it had been the previous year despite the six emails being twice the total of three sent a year earlier. “I The underlying analytics were impressive. Research backs this up.

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Using Data to Make Annual Giving Work for You

sgEngage

For example: Donor Type Mailing 1 Newsletter Mailing 2 Annual Donors ($5–$500) X X X Leadership Donors ($501–$10K) X X Monthly Donors (recurring gifts > $5/month) X If you have good historical data to look back on, do that, and determine what your donor base is expecting from you.

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5 Tricks for Writing Better Fundraising Emails

Get Fully Funded

Maybe you check your open rate and see that only 25% of your audience bothered to open the email you spent hours writing. But look: even if your open rate is only 25%, you are connecting with one quarter of your email list, and that’s significant. Still, we all want better open rates. Want more samples? That’s average. ).

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The Secret Way To Boost Year-End Gifts

Bloomerang

Distribute discovery questions Most of the time your volunteers or board members will be leaving messages but arm them with a few sample discovery questions just in case they get a donor on the phone: May I ask what inspired you to give to us? Texts have a 98% open rate. Your voice mail or email? You get the idea! Much lower!

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It’s Not Too Late: 3 Strategic Year-End Fundraising Tips

Bloomerang

The subject line is like the envelope for a direct mail letter; it’s a critical part of your appeal “package” as 47% of email recipients open an email based on the subject line alone. Did you know the average nonprofit email open rate for nonprofits is 25%? Send it to everyone on your mailing list who hasn’t responded yet.

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Unlocking The Power Of A Donor Thank You: Feeding America’s Approach

Bloomerang

Charity Navigator has awarded Feeding America a four-star rating for ten consecutive years. Make use of a New Donor Welcome Kit that contains sample content. Direct mail had been Feeding America’s top revenue source, and while it continues to perform well, digital giving surpassed direct mail during the COVID-19 pandemic.

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4 Tactics to Maximize Email Deliverability Inbox Placement Rates

Connection Cafe

Starting during the weekend of Black Friday, Cyber Monday and #GivingTuesday in 2016, Gmail introduced a new method for measuring the quality of engagement when it comes to email deliverability from the email sender to determine if an email should be delivered to an inbox, known as the inbox placement rate.

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