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2 Ways to Increase Nonprofit Direct Mail Response

NonProfit PRO

If you are looking to increase your direct mail response rates in time for your year-end appeal, time is running out. Copywriting Direct Mail direct mail Direct-Mail Response

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How to Save on Postage When Rates Increase in July

NonProfit PRO

USPS postage rates are set to increase on July 10, 2022. It’s not all bad news since direct mail is still very effective and driving response. Direct Mail PostalThis is a large increase. We just have to get more creative to save on postage.

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What actually happened: Apple Mail Privacy Protection

M+R

About this time last year, we all started talking about Apple’s new Mail Privacy Protection , a.k.a. Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. So what happened to open rates? But now, open rates are all over the place.

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Best Practices for Donor Acquisition and Retention Through Direct Mail

Bloomerang

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. But what about people who say that direct mail isn’t worth the investment?

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What Apple’s privacy changes mean for email open rates

M+R

From Apple’s official announcement : “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. In SparkPost’s 2021 Benchmark report, almost 40% of all opens and clicks came from an Apple Mail app client (25.7%

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Raising More With Direct Mail Fundraising: A Guide

One Cause

While it’s true that direct mail isn’t the preferred venue for conversation between friends any longer, it’s still an effective channel to fundraise for nonprofit organizations. With our guide, you’ll walk away with all the knowledge you need to launch your direct mail campaign.

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Why is Donor Retention Rate So Important?

Qgiv

Research consistently shows that it almost always costs more to acquire a new donor than it does to retain an existing donor, making your donor retention rate a very important metric to track. What Is Donor Retention Rate? How to Calculate Donor Retention Rate. retention rate. .

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Go MICRO And Improve Your Response Rates in New Donor Acquisition

Bloomerang

For the last 5 or so years, there has been a trend in new donor acquisition : Response rates continue to drop while average gifts continue to rise. M = Mail to proven donors. There are many data sources out there for direct mail and email acquisition.

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Building Donor Relationships With Direct Mail In A Digital World

Kindful

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. And yes, that includes direct mail! Yes, direct mail can be personal!

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[ASK AN EXPERT] What’s A Good New Donor Acquisition Rate?

Bloomerang

Today’s question comes from a nonprofit employee who wants advice on what would be considered a good new donor acquisition rate. I know about donor retention rates, goals, etc., but I’m not finding much data on what is a good new donor acquisition rate or goal annually. .

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Mail vs. Email: Pros & Cons of Each Fundraising Channel

NonProfit Hub

The two most prominent fundraising channels for nonprofits are direct mail and email. Here are the pros and cons of mail vs. email. . Direct Mail. Direct mail has been around for a long time, and it’s been the biggest fundraising channel since it’s inception.

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iOS15 Updates and Email Open Rates: What You Need to Know

Salsa

Apple has released its much-anticipated iOS15 software update which brings changes to how Apple devices handle privacy, especially for those using the native Mail App. We want to update you on the effect you will see with email open rates in your email marketing program.

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Millennials and Direct Mail Campaigns: A Crash Course

Achieve

direct mail campaigns. benefits of direct mail. direct mail and digital marketing. Benefits of Direct Mail. In fact, digital marketing’s prominence has actually caused direct mail to feel more distinct to donors of all ages. . Direct Mail and Digital Marketing.

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Fourteen Ways to Improve Your Open Rate

NTEN

Writing last month's post about how NTEN differentiates between types of open rate made me think about the ways we've worked to boost our numbers. Despite the increased volume, we've managed to increase our absolute open rate year-over-year. Looking just at our webinar messaging, we saw an open rate of roughly 22.5% We've made list growth a continuing concern – not just to fight the inevitable churn , but because new subscribers open our messages at a much higher rate.

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Integrating Your Digital and Direct Mail Strategies: A Guide

DNL OmniMedia

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. Direct mail is one of the most successful methods of fundraising for nonprofit organizations in the United States to date, especially if you want to directly pursue your supporters.

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Why Nonprofits Need to Stop Turning Their Direct Mail Appeal Into an Email Appeal

Media Cause

Your direct mail appeal is written and approved. Mail and email are, to state the obvious, different. So how can you leverage the good work you’ve done for the mail channel? . We’re not here to besmirch the good name of Direct Mail. To let Direct Mail be Direct Mail. .

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4 Ways to Support Your Nonprofit’s Outreach with Direct Mail

Connection Cafe

To be specific, many nonprofit organizations rely heavily on digital marketing due to its relatively low cost and quick delivery rates. Digital marketing can reach new heights when it’s supported by a direct mail marketing campaign that works in tandem with your online strategy.

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5 Design Tips to Get Your Envelope Noticed

NonProfit PRO

You can increase the response rate of your fundraising direct mail campaigns by designing your envelope to stand out. These five ideas will instantly help your donor want to open your mail piece and review your carefully-crafted message inside. Design Direct Mail

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Direct Mail Solicitation in Five (Easy) Steps

NonProfit Hub

Now it’s time to build a direct mail piece that has the same outcome. But even if you have the best offer, there’s much more that goes into a direct mail piece to make it effective. Step One: Understand Direct Mail. Direct mail is a printed promotional piece that arrives in your literal mailbox, not the virtual one we’ve come to embrace. Start by checking out these general tips from one of our favorite direct mail experts.

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CDR Fundraising Group Wins Gold With Toys for Tots’ Year-End Campaign

NonProfit PRO

As a result, retention rates have been declining over the past three years, which makes end-of-year mailings critical to the organization. Annual Campaigns Direct MailHistorically, due to a mandatory quiet period after Christmas, Toys for Tots did not resume development efforts until the spring.

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Strategies to Increase Nonprofit Donor Retention Rates

Care2

Unfortunately, many nonprofits don't feel like they have the luxury of focusing on fundraising strategies that will bring in long-term results, which has led to low donor retention rates. According to the Fundraising Effectiveness Project, the commercial business customer retention rate is 94%. Guess what the nonprofit donor retention rate is? That is an attrition rate of 59%. Between 2006 and 2011 donor retention rates decreased about 10%.

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How Removing Overhead Can Improve Donation Rates

NonProfit Hub

Even if you have an acceptable rate, you can still come up on the short end when it comes to donation time. Against the seed fund, mission-focused received 80 percent more donations and it also out-performed the matching donation rate by 94 percent. The post How Removing Overhead Can Improve Donation Rates appeared first on Nonprofit Hub. One number can doom a nonprofit’s fundraising efforts before they even begin.

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4 Tactics to Maximize Email Deliverability Inbox Placement Rates

Connection Cafe

Starting during the weekend of Black Friday, Cyber Monday and #GivingTuesday in 2016, Gmail introduced a new method for measuring the quality of engagement when it comes to email deliverability from the email sender to determine if an email should be delivered to an inbox, known as the inbox placement rate. They could be delivered to a junk mail folder or possibly worse, not delivered at all and rejected as spam by the receiving mail server like Gmail, Hotmail, AOL, Yahoo!,

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How Does Your Content Compare? Tips for Improving Click-Through & Conversion Rates

NetWits

Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. Most importantly, it will also track click-through and conversion rates, how many visitors left your site and when the test reached statistical significance. Winning is defined as the content with the best click-through and conversion rates.

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112 Tips to Raise More Money by Mail

BoardAssist

Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Direct mail is the most important fundraising and communications tool you have. Here’s a smart guide to help you nail all aspects of your mailing package.

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Promoting Virtual Events with Direct Mail: A Quick Guide

Web Courseworks Associations

For your next virtual event, consider giving direct mail appeals a try! It may seem counterintuitive at first—as the term suggests, virtual events take place in the digital realm, while direct mail is an advertising method that relies on printed materials. A direct mail platform.

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Take Charge of Your Mailings with Pitney Bowes

Tech Soup Blog

New at TechSoup: Save your nonprofit or library time and energy by sending newsletters, bulletins, and other mailings with discounted postal rates and meters from Pitney Bowes. But: the real savings in moving your mailing services in-house is getting back the time it used to take to presort mail and apply postage by hand. lets you send packages up to ten pounds, and is also good for organizations with an average monthly mail volume of 100 to 1,000 pieces.

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Want a 66% Lift On Your Action Rates?

Allegiance Group

Organizations trying to engage users through e-mail face the same challenge. The typical e-mail campaign requires that your supporters take 3 distinct actions. Be invested enough in your organization and the subject to open and read your e-mail. Think it would have a big impact on your campaign’s action rates? Be invested enough in Feeding America and the subject to open and read the e-mail. Today everyone is busy and impatient.

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Is Direct Mail Dying or Dead? Hogwash!

Care2

Isn’t it curious how people who are young and enthusiastic about online communications are so firmly convinced that direct mail is dead or dying – while professional fundraisers, that is, the people who are responsible for bringing in the bucks, think the young critics are living on another planet? For starters, I’m addressing this question on the basis of 30 years in direct mail fundraising and 15 years in fundraising online. My, my.

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What We Talk About When We Talk About Open Rates

NTEN

Every e-mail marketer worth her salt knows how to calculate an overall messaging open rate: messages opened ÷ messages delivered. That's why I was a little confounded when we first started using our new e-mail system, and it would spit out a report like this: An overall open rate of almost 33%? What our system reports – and I suspect others, as well – is an average of averages, or what I call an "Unweighted Open Rate" (as opposed to the traditional "True Open Rate").

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5 Ways To Save on Nonprofit Postage in 2022

NonProfit PRO

Direct mail is extremely effective for nonprofit fundraising. With ever-increasing postage rates, it can eat away at your donations. You should not stop sending direct mail, but there are some things you can do to decrease the amount of postage you pay.

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Seven Tips To Boost Your Email Open Rates

Care2

Many mail platforms, especially mobile ones, don’t support more than 50 or 60 characters. The “from&# address tells your recipients a lot, and they’ll more likely open mail from an address they recognize. Try sending the same message with different subject lines to small segments of your list, and note the results – note click-through rates as well as opens.

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The twilight of direct mail? | Beaconfire Wire

Allegiance Group

» The twilight of direct mail? Posted Thursday, July 24th, 2008 at 4:46 pm by John Brian (91 posts) On a recent trip to my mailbox, I was shocked to see a direct mail solicitation from Barack Obama’s campaign. No, I was shocked because I realized that this was the first piece of snail mail I’ve ever received from Obama. It made me think about how small a part direct mail seems to have played in his meteoric fundraising campaign.

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How To: Track Direct Mail Success on the Cheap

NTEN

Like most small nonprofits, Friends of Trees doesn't have the budget for elaborate bar-code systems or a chunk of staff time to track the success of its direct mail campaigns. About a year ago, we tracked the success of our mailings by attributing all the contributions we received between the drop dates of two successive mailings to the first mailing in that series. We've received donations more than 5 months after a mailing. Melissa Barber, Friends of Trees.

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How-to: Manage Your E-mail Campaigns (and Be a Good Guest)

NTEN

Many nonprofits treat their email program as simply a digital version of their postal mail efforts. A high enough spam complaint rate can get you completely blocked from email delivery systems such as Yahoo Mail or Hotmail -- which each account for about 15% of all email addresses. . What postal mail offers are responded to? Email isn't postal direct mail. To show anything to the recipient, the email software program (Yahoo Mail, Outlook, Hotmail, Gmail, etc.)

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Disrupt Your Fundraising Program by Going Back to the Basics

Charity Navigator

In a digital world fighting for our attention, the number of push notifications, pop-ups, and emails continues to grow at an unprecedented rate. direct mail letterlabs lettrlabs

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Direct mail is alive and, well.changing

Connection Cafe

With that great online success, does direct mail still have a future in fundraising? Research shows that direct mail is alive and well and has an important fundraising future. What is changing is the centrality of direct mail to the marketing mix. While Matures rely on direct mail, 77%, as their primary giving channel, only 54% of Boomers, 43% of Gen X and 26% of Gen Y report giving through the channel. Author: Tad Druart.

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Welcome to Your Donor’s Story

NonProfit PRO

Writing a successful fundraising communication — be it an e-appeal, social media post, direct mail letter, personal letter, program copy or anything else — can feel daunting.

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Fundwriter.ai 101 – Can A Robot Write Better Than You?

The Fundraising Authority

Dr. Marootian was Anthony’s top-rated surgeon Dr. Butler was Anthony’s Radiologist who made Anthony and Amber believe they would beat cancer List the story’s key moments : September 2015 Anthony lost feeling in three fingers on his right hand.

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Lessons from a Fundraising Insider: How our Donor Retention Rates grew to 43%

Connection Cafe

We impact over 10,000 lives each year, and in 2013 we had a donor retention rate of 43% ( compared to 27% ). So, what led to our above industry average donor retention rates? Then, it hit me one day- just because someone is on our mailing list does not mean they are passionate about what we do. Want to improve your donor retention rates? For additional insight to boost your donor retention rates, check out the latest npEXPERTS eBook! .