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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

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A New Power Couple—Humans Plus Bots Deliver Member Delight

.orgSource

Customize is the marketing mantra of the hour. Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond. Consider this—the typical sales funnel puts a conversation at the end of multiple one-way interactions.

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Level Up Your Marketing with Analytics

Association Analytics

Association membership marketing is much different than marketing a product for sale. With membership marketing, the key is to build loyalty. Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Sales are instant. Analyze Performance.

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Should Your Hybrid Event Attendees Interact With Each Other?

AccelEvents

One challenge that event planners are anticipating is audience interactions. Naturally, there is an opportunity here for the two audience types to interact, but experts are questioning whether or not this interaction is necessary. We recommend holding back on forced interactions. Stick to live moments.

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Case Study: How Digital Sales and Marketing Agency IMPACT Empowered Their HubSpot Customers with an Interactive Virtual Event

AccelEvents

When one of the world’s leading digital sales and marketing agencies decided to go virtual they chose Accelevents as the platform that could deliver the goods and then some. Prior to the pandemic, IMPACT hosted in-person events that created buzz and provided education to the marketing and sales community. ” Final Thoughts. “I

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3 questions to ask during demos at Chicago AMS Fest

Nimble AMS

When you’re in the market for new association management software (AMS), it’s vital to do your research. With interactive boot camps and 7 CAE credits available, you’ll have multiple ways to learn about today’s AMS marketplace. At AMS Fest 2023, you can see 22 AMS product demos and ask questions directly to the product vendors.

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