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Interactive Marketing: How Nonprofits Can Captivate in a Noisy World

NonProfit PRO

Nonprofit donors are increasingly immune to traditional marketing and advertising. That's why interactive marketing is so effective. Wherever we go, from billboards on the highway to pop-up ads on our favorite websites, countless brands vie for attention. As a result, we’ve learned to tune them out or avoid them.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

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Is Multichannel Marketing Right for Your Organization?

NonProfit PRO

A multichannel marketing strategy means consistently interacting with your target donors on a variety of channels. The more channels you can reach them on, the faster you can turn a prospective donor into a first-time donor. Here are five advantages of this strategy.

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3 Marketing Strategies To Boost Campaign

The NonProfit Times

Unfortunately, traditional marketing tactics might no longer be as effective to capture attention. To stay relevant and competitive, nonprofits need to embrace innovative marketing strategies that resonate and drive meaningful engagement. The post 3 Marketing Strategies To Boost Campaign appeared first on The NonProfit Times.

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Creating an Omnichannel Marketing Experience with Teach For America and Salesforce Interaction Studio

Cloud 4 Good

Increasing Marketing Efficiency. Following two successful phases of a Salesforce Marketing Cloud implementation, TFA again engaged Cloud for Good to implement Interaction Studio into the organization’s marketing stack. The amazing part of Interaction Studio is the Journey Builder connection,” said Willis.

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Choosing a Marketing Automation Application for Your Nonprofit: 5 Steps to Success

Nonprofit Tech for Good

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. Remember that marketing automation tools are SaaS products (or software as a subscription).

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.