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How Nonprofits Can Leverage Organic Social Media to Increase Fundraising

Nonprofit Tech for Good

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. Make eye contact with your audience. Create content that resembles the feeling of someone making eye contact with you in a crowded room. Be genuine in your interactions. Interact frequently with followers.

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8 Ways Nonprofits Can Use Conversational Marketing

Forum One

Conversational marketing speaks to the growing expectation of a personalized experience and the opportunity to connect and start a one-to-one conversation. . Coined by our partners at Drift , conversational marketing aims to guide users through an engagement funnel more quickly by using real-time conversations.

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Privacy-First Marketing for Nonprofits

Media Cause

On the surface, it makes sense that privacy and tracking would be at the bottom of a marketer’s task list. But if you engage in targeted advertising or use Google Analytics to track website visitors, privacy-first marketing should be a priority for your organization. What is Privacy-First Marketing?

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8 Ways Nonprofits Can Use Conversational Marketing

Forum One

Though conversational marketing is relatively new, it speaks to the growing expectation of a personalized experience and the opportunity to connect and start a one-to-one conversation. Coined by our partners at Drift , conversational marketing aims to guide users through an engagement funnel more quickly by using real-time conversations.

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7 Key Lessons Learned from Virtual Fundraising Events in 2020

Nonprofit Tech for Good

By Lindsay Johnson, Marketing Team Member at MobileCause , an industry leader in virtual fundraising events and online giving, plus fundraising solutions such as peer-to-peer, text-to-donate and mobile messaging. 5) Your Nonprofit Can Still Meaningfully Interact with Supporters. 6) Sponsors are Supporting Virtual Events.

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13 Virtual Fundraising Event Takeaways From 4 Marketing Professionals

Classy

13 Virtual Fundraising Event Takeaways from Four Marketing Professionals. As you organize your nonprofit virtual fundraising event , you’ll also want to ask yourself questions during planning, execution, and follow-up on whether your schedule is respectful of your participants’ time. Virtual Fundraising Event Planning and Execution.

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Attention Getters: Tips for Effective Email Marketing

Byte Technology

In the world of email marketing—a world that, in the past few years, some tech analysts had predicted was on its way out a means of online communication—getting a recipient to click on a message or follow a link is certainly a tall task: how many of us simply read a subject line and immediately send the message to the trash heap?

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