Beth's Blog: How Nonprofits Can Use Social Media

JUNE 13, 2011

. Last week public relations and measurement professionals met in Lisbon for a Summit hosted by AMEC (The International Association for Measurement and Evaluation of Communications). 2: Measuring the Effect on Outcomes is Preferred to Measuring Outputs : Measure your results, not just numbers.

Measure 115

Measure Social Media Media Metrics 115

sgEngage

MARCH 18, 2024

This includes considering factors such as race, gender, socioeconomic status, and other intersecting identities that can influence access to resources and opportunities. As we look to the future, it’s essential to examine how grantmaking practices can evolve to promote greater equity and inclusivity.

Philanthropy 89

Philanthropy Action Structure Law 89

Eric Jacobsen Blog

SEPTEMBER 20, 2022

This new book describes six easy steps to measure and improve the success of any project, program, initiative, or work that you do. Our goal is to help individuals and teams achieve and measure success and to shift the thinking about projects and work from merely completed activities to investments that deliver impact,” explain the authors.

Work 63

Work ROI Law Project 63

Beth's Blog: How Nonprofits Can Use Social Media

MAY 27, 2015

My colleague, Anne Whatley, wrote this summary of what you’ll find when you dig into these two stellar and highly practical reports and resource lists. Methods and Metrics for Assessing Civic Tech, Guest post by Anne Whatley, Network Impact. Hone in on your true scope of influence.

Metrics 50

Metrics Method Tech Government 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 10, 2011

What is it and what it means to use it as a measurement for improving Facebook engagement on your Facebook Page? This post summarizes some of the key points and resources shared. Measuring Your Edgerank Score. AVES is the process of using bogus social media metrics to indicate value — metrics like influencer scores.

Measure 100

Measure Facebook Screencast Metrics 100

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 13, 2010

Social Media Measurement Tips View more presentations from Beth Kanter. I had a lot of fun doing a panel with colleagues Jordan Viator, Carie Lewis, and David Neff called " The Real Housewives of Social Media." Our task was to present practical and tactical information about social media using metaphors that related to housewives.

Social Media 95

Social Media Measure Jordan Tips 95

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The panel was on social media, adoption, and measurement. It was clear from the presentations that measurement is a critical piece of the puzzle. Measurement is a learning process that uses research and data to help make improvements, and is not just counting things up – “We have 5,000 fans!” ”).

Metrics 96

Metrics Facebook Data Measure 96

sgEngage

JANUARY 17, 2024

Plus, inviting thought leaders, influencers , and other guest speakers that your audience cares about helps secure your place as a trustworthy nonprofit. This practice will guarantee that you always have content to post. Consistent. Mission-driven.

Audio 79

Audio Podcast Content Phase 79

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Measurement Challenges.

Summary 94

Summary Social Media Measure Media 94

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

When nonprofits started to read and apply our book, ” Measuring the Networked Nonprofit ,” I noticed this tweet from the ACLU in NJ showing a white board capturing their team meetings to define success for social media. How did your organization apply it to social media measurement? Influence —> take action.

Measure 96

Measure Social Media Media Social 96

Eric Jacobsen Blog

DECEMBER 17, 2022

This new book describes six easy steps to measure and improve the success of any project, program, initiative, or work that you do. Our goal is to help individuals and teams achieve and measure success and to shift the thinking about projects and work from merely completed activities to investments that deliver impact,” explain the authors.

ROI 52

ROI Law Authoring Measure 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2011

While my family and their home dodged a bullet, like millions in NYC, other locations had catastrophic flooding and there was a loss of lives. We learned that it predicting the path of hurricanes is a more precise science than the measuring their destructive force. What are the key results of this campaign ? What does success look like?

Hurricane 97

Hurricane Measure Social Media Pledge 97

The NonProfit Times

MAY 23, 2024

Best practices of what makes for an effective email continue to evolve. Updates three years ago to Apple’s data privacy policies allowing users to limit tracking of email open rates have further complicated efforts to measure audience engagement. Fundraisers have other metrics available.

Test 52

Test email Spam United States 52

Qgiv

APRIL 22, 2024

Types of nonprofit marketing Nonprofit market plan Marketing best practices What is nonprofit marketing? Your nonprofit marketing plan provides focus, structure, and measurable objectives to help you see what’s working and what needs to be changed.

Marketing 52

Marketing Guide Nonprofit Channel 52

Allegiance Group

JUNE 13, 2024

Think of these as mini, measurable targets that help you inch closer to achieving your more ambitious goals. Apply the SMART method framework by making each objective specific, measurable, achievable, relevant, and time-bound. Email engagement metrics: These can include open rate, click-through rate, and conversion rate.

Marketing 52

Marketing Analysis Nonprofit Audience 52

Forum One

JUNE 22, 2021

Let’s break down how measurement planning and an agile approach to managing and assessing your content allows you to optimize and track the effectiveness of your content strategy. Why you need a measurement plan. Keeping track of those metrics, and making sure they are meaningful , can be difficult. Handling dynamic targets.

Content 47

Content Effective Strategy Measure 47

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 19, 2007

I just discovered that one of my blog colleagues in Australia, Seb Chan, is writing about a topic of mutual interest - social media metrics (my blog ramblings here and my wiki/presentations here ). I am also prepping a panel on the topic for NTC (more about that later) Seb Chan is focusing specifically on blog metrics for museums.

Metrics 50

Metrics Museum Technorati Influence 50

Qgiv

APRIL 9, 2024

Key metrics to measure on social media Like with any campaign, it’s important to decide on how you’re going to measure the success of your social media strategy. Understanding the metrics behind social media is key to evaluating the success of your social media and help you fine-tune your approach as you go.

Social Media 52

Social Media Media Guide Social 52

Connection Cafe

AUGUST 25, 2017

As an educational consultant, I offer nonprofits instruction on best practices around their technology. And while I’m usually able to offer some general guidance, nonprofit website design best practices have never been my area of expertise. Here are 6 questions and answers from the experts on nonprofit website design best practices: 1.

Design 35

Design Websites Practice Philadelphia 35

EveryAction

MAY 23, 2016

Understanding impact in the corporate world means having a great deal of “market awareness” and seeing how the moves you’re making are “moving the needle” and influencing your bottom line. Measuring impact has more to do with building awareness in issue areas and the larger public conversation. What does this look like in practice?

Attitude 101

Attitude Interview Job Profit 101

Qgiv

OCTOBER 9, 2023

There are many metrics you can use to qualify how successful your campaign is. Another great collaboration opportunity to take advantage of during your cause marketing campaign is to involve influencers, local celebrities, and other nonprofits. But don’t rely on a singular metric! Don’t focus your goals solely on money!

Causes 52

Causes Marketing Impact Guide 52

Forum One

JUNE 9, 2023

Forum One designed and developed the City Health Dashboard with NYU Langone Health’s Department of Population Health to share and compare data on 37 measures of public health across more than 500 U.S. For the second year in a row, Forum One developed a brand-aligned design that was both easy to read and inviting.

Award 70

Award Colorado Washington Wisconsin 70

Candid

FEBRUARY 9, 2023

In the last couple decades, news of golden parachutes and the minting of new billionaires has drawn attention to executive compensation practices. i While the survey focuses on salary rather than total compensation (which is a more holistic way to look at the full take-home differences), it provides a helpful metric to use as a baseline.

Ratio 93

Ratio Survey Sample Report 93

Bloomerang

MAY 31, 2022

It involves your efforts to recruit new supporters, engage with existing ones, and grow your organization’s influence, all with the goal of funding your mission more efficiently. But what does a fundraising strategy look like in practice? Also, review your fundraising metrics and data from previous campaigns.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

ASU Lodestar Center

JANUARY 27, 2021

But as the social sector matures, becomes more professional and finds meaningful ways to measure success, executive compensation is developing a new image. With the influence of engaged boards and thoughtful hiring and retention practices, nonprofits are poised to offer more competitive and attractive compensation packages than ever before.

Arizona 52

Arizona Strategy Mentoring Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

I’ve been reflecting on why some nonprofits do a better job of measurement and learning, while others do not. The nonprofits that embrace measurement have a data-driven culture. Or a practice that swings the other away where there is an excessive investment in collecting gobbly gook data to appease a funder.

Culture 115

Culture Data Measure Social Media 115

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The NetTalks series , which includes five sessions, is intended to spark a meaningful conversation around alumni engagement and supporting a broader community practice of effective alumni networks. But many nonprofits are not properly measuring whether their engagement efforts are worth the time and cost. Register here.

Social Media 108

Social Media Network Media Free 108

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

The session was designed a mix of strategy with a deep dive into content, measurement, Facebook, and Twitter. Practical frameworks and guidelines for effectively developing an integrated content strategy and measurement practice. Best practices for effective use of common social media tools: Facebook and Twitter.

Social Media 100

Social Media Effective Media Social 100

Amy Sample Ward

SEPTEMBER 20, 2010

Having tools in place to help you monitor, measure, and evaluate your work in real time will help you be more successful with your campaign, better engage with the community, and make more lasting change in the long run. While they aren’t the most comprehensive of reports, there is no point in ignoring free metrics!

Tools 162

Tools Tech Map RSS 162

Bloomerang

AUGUST 22, 2023

Bloomerang Payments leverages industry-leading anti-fraud measures and PCI compliance to protect donor data. Top features of this fundraising website Individuals can start campaigns on behalf of your nonprofit, helping spread your influence without direct action needed from your fundraising team. Seamless payment processing.

Websites 76

Websites Paypal Fundraising Nonprofit 76

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 20, 2012

But collective action isn’t enough unless there is collective impact. How does one measure that? What are the transaction and transformation metrics? The first is easy – dollars raised, # of volunteers, etc. Their approach empowers everyday individuals to use their creativity to raise money from their networks.

National 120

National Giving Afghanistan Iraq 120

Neon CRM

JANUARY 23, 2024

The Strategies We’ll Cover: Research Your Ask Prepare a Specific Ask Have a Backup Plan Practice Your Pitch Research Your Ask What Is This Strategy? Practice Your Pitch What Is This Strategy? Major gift fundraising can be anxiety-inducing—practicing can alleviate some of those nerves! Why Implement It?

Gift 52

Gift Strategy Raise Database 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 17, 2012

Note from Beth: This past year has been a deep exploration into how nonprofits can use measurement and reflection to improve their practices as a networked nonprofit and using social media. As part of my work at the Packard Foundation, I designed and facilitated several peer learning groups and exchanges. Flickr Photo by ESML.

Report 96

Report Social Social Media DC 96

Media Cause

MARCH 4, 2022

On the most surface and performative level (thanks, social media influencers), it’s all about massages and candles. Beyond these being practical questions, they’re also heart-centered questions. 90% of them can’t be answered by data or metrics. Practice Appreciation . But I needed something provocative to get you to read.

Nonprofit 59

Nonprofit Team Goal Attention 59

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

I started my talk with a story about why I liked Twitter: It allows me to connect with people in my professional field and have a great conversations or ad hoc collaborations that improve practice. Also, I insert screen captures of best practices that I spot and incorporate a dialogue with them in my keynote. Theory and Practice.

Social Media 115

Social Media Media Social San Jose 115

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

The framework is a social media maturity of practice model called “Crawl, Walk, Run, Fly” Maturity of Social Media and is featured in my next book, Measuring the Networked Nonprofit. Use of counting metrics. Key influencers take action, including media. Assessment Framework and Theory of Change. Training Design.

Network 97

Network Build Learning Strategy 97

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Grantees get better at communication, proactive planning, partner engagement, message discipline and social media integration and measurement. Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement. Learning and Metrics. What happened next was wonderful.

Social Media 97

Social Media Training Train Network 97