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How to Communicate Meaningfully with Nonprofit Supporters in an Election Year

Media Cause

There are, and always will be, other headlines, but your supporters are your supporters because they care about your work. Then, pivot your strategy and communications accordingly once the results are in. Ahead of time, discuss how each possible outcome of the election could impact your nonprofit and plan for each.

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Donor Retention: Reasons to Keep Your Supporters Giving Year Round

Greater Giving

We need to consider the quality and intensity of the relationship between donors and our organizations. We need to be thinking more about not just the length of a relationship with a donor, but also the quality and intensity of that relationship. Build relationships with new friends before asking for money.

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5 Design Techniques That Will Increase the Lifespan of Your Nonprofit’s Website

Nonprofit Tech for Good

While I personally have a love-hate relationship with sliders on websites, if your organization has one, this is a good use for it. Notice the similarities of the layouts: they have a headline, a description, an impactful statistic, and a link. In practice: 1) “I Have A Dream” Foundation. 2) Assembly | Malala Fund.

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Surviving a Post-Cookie (No, Not THOSE Kind) World

M+R

It’s one of the best tools we have to build authentic relationships with supporters and deliver them content that is relevant and tailored to their interests—cookies be damned. But as we figure out new ways to target supporters in this new landscape, we’re taking a good look at the creative we’re running as well.

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The Nonprofit Email Newsletter How To

Pamela Grow

to build relationships with your supporters. The initial work you do here can result in greater engagement, much sooner. Then I’ll test them in the Advanced Marketing Institute’s Headline Analyzer, where I’ll get a score. The Headline Analyzer doesn’t know your audience. to drive traffic to your website.

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Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

If your goal is to engage + build relationships with your audience (hopefully it is!), Amy recommends testing different types of posts (a bold graphical image with copy vs a link with preview image + short description, for example) to determine which ones resonate most with your audience and produce the results you're hoping for.

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Though originally focused on advertising, Ogilvy’s wisdom contains enduring truths around driving action and results that can aid any cause, even with today’s new tools and platforms. Focus on selling – Judge ads by sales results, not awards. Analyze results data to double down on what inspires action.

Lesson 59