Nonprofit Tech for Good

AUGUST 10, 2018

The first question that probably comes to your mind when reading this headline is – “Pinterest? While lifestyle and fashion pins are certainly popular on the site, there are a wide variety of reasons why people across all age groups love Pinterest. That’s just for pinning clothing and home improvement ideas, right?”.

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Storytelling Social Media Nonprofit YouTube 171

Nonprofit Tech for Good

JULY 4, 2021

That’s why peer-to-peer fundraising campaigns do so well – people want to give to their friends, or their friends’ friends, and rally around their loved ones. Connect your mission to headlines donors care about. Start crowdfunding with birthday fundraisers. Giving comes more easily when the cause is close to home.

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Ideas Online Fundraising Social Media 354

Candid

AUGUST 2, 2023

As extreme weather makes front-page headlines year-round, each news cycle brings fresh evidence that we are living in unprecedented times. In the past, weather-related disasters, such as hurricanes and wildfires, however unpredictable, followed seasonal patterns that shaped how people planned for and responded to extreme weather.

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Disaster Action Change Hurricane 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

In reviewing the data and themes from the audience input, some terrific questions about engagement popped out: How can we become better at using social media so that our channels experience more engagement and convert people to get involved? How can we get people to talk to us? Craft good headlines. Do you want people to click?

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Social Media Headline Media Social 101

Candid

FEBRUARY 23, 2023

As such, consider showcasing your mission statement as a sub-headline on your nonprofit’s homepage, appearing just after your nonprofit’s tagline or name, to immediately grab your audience’s attention. Another tip for success: People retain 80% of what they see, so thinking visually is an easy way to get ahead. Ways to get involved.

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Effective Create Strategy Nonprofit 119

Pamela Grow

JUNE 28, 2023

Craft a minimum of three different headlines and use a tool like Advanced Marketing Institute’s Headline Analyzer to gauge the most effective subject line. Your header image: This is the graphic that appears at the top of your message. Subject Line: Your subject line determines if your email gets opened or not. It depends.

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email Rate ROI Social Media 52

NonProfit Hub

DECEMBER 5, 2014

Include an eye-catching image, interesting headline, details on how this particular form of involvement helps and then the form. Note the large image with interesting artwork that first grabs your attention. 2. Below in a gold box, you can read about the featured image and learn more about the singer, Stacy.

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Causes People Slides Online 52

The Fundraising Authority

MAY 8, 2021

However, many eligible people are still unaware of the program and how to use it. Why Google Ads Work Google Ads are incredibly effective because they are displayed to people searching relevant terms in Google. The main reason people don’t use the program is that they are intimidated by it. Visit your site.

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Grant Google Search Application 152

NetWits

JANUARY 3, 2011

Do you know if people are more likely to click through and register if they see a photo of the golf course, or one that connects them to your cause? Does the color of the “Register Now” image matter? A white vs. red “Register Now” image is tested. While we may have a hunch, content testing provides answers.

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Rate Content Conversation Test 134

Get Fully Funded

MARCH 14, 2022

It’s the digital face of your organization and where many people interact with you for the first time. The experience people have on your non-profit website will influence what they think about you and if they think they can trust you. Squarespace, Weebly, and Wix are do-it-yourself sites designed for people with no coding skills.

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Profit Websites Build Work 124

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

Image from Flickr by Xurble. charity: water , a nonprofit that brings clean and safe drinking water to people in developing nations, is leading the way when it comes to redefining nonprofit marketing; they are exceptional at inbound marketing, focusing on creating powerful content to inspire people to join their cause.

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Charity Lesson Marketing Digital 128

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2018

For example, my one colleague replaced her profile photo with a black and white image that states “Away.” Helping people connect is more important than maximizing the time they spend on Facebook,” he said, later adding that more “meaningful interactions” are the key here. Thus, some people gravitate toward Instagram.

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Facebook Digital Strategy Social Media 76

Classy

JUNE 16, 2021

In your instructions, you can also include helpful tips for things like what campaign photo the fundraiser might want to use, or ideas for their campaign page’s headline. How one middle school’s COVID-19 relief campaign started a socially distanced fitness challenge to show how people can help out together even while having to be apart .

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Fundraising Haiti Instruction Instructional 94

Bloomerang

OCTOBER 4, 2021

People are strapped for time. There are only two headlines which, if read alone, give the following message: Bar pass rate continues to climb. There are no images to tell a story explaining why they’re sending this appeal. When there’s an urgent need, people are less likely to deliberate over making a donation.

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Question Donor Test Student 142

Nonprofit Tech for Good

OCTOBER 31, 2011

The rise of social media and mobile technology has changed the way people process information. The 24/7 news cycle is overwhelming to many people. Websites that are burdened with too much text or too many images without consistency in size and color scheme can immediately lead to an exit response. Use bold for headlines.

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Design Websites Practice Widget 251

Saleforce Nonprofit

AUGUST 5, 2022

You’ll find it sprinkled throughout your social media feed and making headlines at the Cannes Lions International Festival of Creativity. It’s why an organization matters to people. CVS realized that tobacco didn’t align with its purpose: “helping people on their path to better health.”

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Companies Alaska Malta Philanthropy 106

NonProfit Hub

SEPTEMBER 18, 2015

Pay Attention to Your Subject Line and Headline. If readers open the email, the headline will make a large difference in whether they read the entire email or not. On average, 8 out of 10 people will read headline copy , but only 2 out of 10 will read the rest. Less is Definitely More.

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email Marketing Headline Ratio 28

Tech Soup

JANUARY 19, 2017

With the oversaturation of social media and the challenges over fake news, people are turning back to receiving email from organizations they trust. With the oversaturation of social media and the challenges over fake news, people are turning back to receiving email from organizations they trust. Email Is Back.

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Digital Marketing Game Headline 36

Whole Whale

SEPTEMBER 8, 2023

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” Helping real people should be the star. Evaluate telethons and phone banks – what makes people donate on the spot? Those insights should drive messaging and campaigns.

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Lesson Fundraising Digital Test 59

See3

OCTOBER 3, 2014

But you have to pull people in emotionally first – make them laugh, make them cry, or make them think about something in a new and interesting way. What’s the first step to pulling people in? People looking at your organization’s YouTube page should be seeing your most current video. Your video has to be seen!

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YouTube Free Headline Search 40

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

Here are some patterns of success: To expand reach, new, recycled, and interesting content is key, but posting too frequently can cause people to hide or unlike you. The art of writing good teaser headlines is critical to getting more interaction. That way, my brand page content gets into newsfeeds.

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Facebook Change Profile Impact 112

Tech Soup

APRIL 14, 2015

Write content that uses the words people are likely to use when they search for your mission or service. " If people are looking for "learn to read," use "learn to read" in your content. Load keywords in all the important places — page titles, meta descriptions, and headlines. spanhidden.

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Search Websites Tips Headline 36

Nonprofits Source

NOVEMBER 3, 2017

In other words, when people search for a keyword that is valuable to your brand you want to be the one ranking on the first page to drive more traffic to your site. Image Alt Tag. As it turns out, relevant images get 94% more views than content without images. Add your keyword to an image alt tag. Heading Tags.

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Beginner Digital Marketing Guide 91

Connection Cafe

DECEMBER 1, 2017

You do not want people confused as to why they’re on that page. Technically, you are selling the fact that you have an email list for people to join and receive updates and tips about your product or service. When people are bombarded with calls to action, they will leave your landing page fast. You only need one. CTA buttons.

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email Build Guide Social Media 29

Tech Soup

SEPTEMBER 1, 2015

Journalists are busy people, and they do not have time to read through an essay about how amazing your nonprofit is. " It might sound harsh, but it will challenge you to come up with a click-worthy subject/headline and an introduction that will draw a journalist in. Image : gilly youner / CC BY-NC-ND. My favorite tip?

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Campaign Tips Media Press 36

Care2

JUNE 25, 2009

To use it, you create a webpage and variations of that page that you'd like to test (for example, you might want to test if people respond better to a picture of a polar bear or a happy child on your donation page). I first heard about Google Optimizer from an Obama Campaign veteran and have become a big fan.

Websites 38

Websites Headline Strategy Test 38

Tech Soup

APRIL 1, 2015

Voices are constantly peppering you with how to simplify your donation form, employ stronger calls to action, and use headlines that even a 15-year-old playing a video game wouldn't be able to ignore. When I talk to nonprofits, I hear one of two things: "When new people visit our website, a lot of them will donate online immediately."

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Build Online Donor Newsletter 36

NonProfit Hub

JANUARY 29, 2016

Like other social networks, people want to consume information quickly.You also want your content to be scannable—people don’t necessarily read each word online. A few best practices include: Write a compelling headline. Include an eye-catching image at the top of your posts. Bold important text.

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Platform Tips Linkedin Headline 28

Pamela Grow

DECEMBER 14, 2023

Include images of people. Adjust emotional elements like your written appeals, images, or colors to see which version of each page drives more interactions or donations. Include images of people. Images of faces tend to be much more engaging than those without. Understand your audience.

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Tips Storytelling Images Camera 59

Connection Cafe

AUGUST 20, 2014

The other morning I heard a disturbing report about people asking friends, family and strangers to fund their weddings through a certain crowdfunding site. And now we have people pouring water on each other all in the name of fundraising. Because you want to be able to control your brand, your message, your image.

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Fund Headline Industry Money 38

Care2

AUGUST 22, 2013

What actions do you want people to take? Site Insights: 10 most visited pages on the site, top 10 referring sites, and top 10 exit pages (How can you improve the content on pages where you are loosing people’s attention?). test different images, ad copy, and targeting. Who are the target audiences? Constantly.

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Online Tips Calendar Test 71

Care2

JUNE 25, 2009

To use it, you create a webpage and variations of that page that you'd like to test (for example, you might want to test if people respond better to a picture of a polar bear or a happy child on your donation page). I first heard about Google Optimizer from an Obama Campaign veteran and have become a big fan.

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Site Headline Strategy Test 28

Nonprofit Tech for Good

NOVEMBER 7, 2020

They whisk people away from their everyday lives and connect them with ideas that can revolutionize how they think. Many of the issues they champion have taken a backseat in people’s minds this year, as our nation’s attention has been captured by one shocking event after another. Stories are windows into new worlds.

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Channel Sierra Leone Story Digital 247

Connection Cafe

MAY 28, 2013

There’s no magic answer to the ideal calibration of layout, copy, images, fields, offer and headline that drive the highest possible levels of donor acquisition. People are knowledgeable about the basics of online security, and it’s important for them to feel comfortable that the transaction is secure,” Montenero notes.

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Donation Online Donor Blackbaud 53

NonProfit Hub

JANUARY 9, 2015

Don’t get me wrong, it’s important for your organization to pay attention to some trends—hell, we even published two of those headlines above (not the puppy one). Realize right now that what you do is important to the community, and you need to let people know your story. But you probably haven’t heard that yet.

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Trend Benefit NPO Nonprofit 28

Michael Stein's Non-profit Technology Blog

JUNE 15, 2007

But the non-profit world is also full of accidental marketeers: people who are experts in their subject but struggling beginners when it comes to selling their organization's programs to donors. Getting people talking The book is sandwiched between a forward by Seth Godin and an afterword by Guy Kawasaki. Then do better.

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Headline Beginner Technique Profit 40

Care2

JANUARY 14, 2009

Let’s face it: People have a love hate relationship with their email. Do their answers match up to what people are clicking on in the e-newsletter? Headlines should be short. Get Interactive: Ask people to take a poll or share a story. That’s a big red flag that you need to change things up.

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Newsletter Tips gMail Headline 51