NetWits

JANUARY 3, 2011

Do you know if people are more likely to click through and register if they see a photo of the golf course, or one that connects them to your cause? Does the color of the “Register Now” image matter? A white vs. red “Register Now” image is tested. A white vs. red “Register Now” image is tested.

Rate 134

Rate Content Conversation Test 134

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2018

For example, my one colleague replaced her profile photo with a black and white image that states “Away.” Helping people connect is more important than maximizing the time they spend on Facebook,” he said, later adding that more “meaningful interactions” are the key here. Is it the BEST place for photos?

Facebook 76

Facebook Digital Strategy Social Media 76

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

In reviewing the data and themes from the audience input, some terrific questions about engagement popped out: How can we become better at using social media so that our channels experience more engagement and convert people to get involved? How can we get people to talk to us? Craft good headlines. Do you want people to click?

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Social Media Headline Media Social 101

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

Image from Flickr by Xurble. charity: water , a nonprofit that brings clean and safe drinking water to people in developing nations, is leading the way when it comes to redefining nonprofit marketing; they are exceptional at inbound marketing, focusing on creating powerful content to inspire people to join their cause.

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Charity Lesson Marketing Digital 128

Classy

JUNE 16, 2021

In your instructions, you can also include helpful tips for things like what campaign photo the fundraiser might want to use, or ideas for their campaign page’s headline. It may also be useful to include a general list of outreach tips for fundraisers to consider, such as: Asking for people to re-share their posts on social media.

Fundraising 94

Fundraising Haiti Instruction Instructional 94

Nonprofit Tech for Good

OCTOBER 31, 2011

The rise of social media and mobile technology has changed the way people process information. The 24/7 news cycle is overwhelming to many people. Websites that are burdened with too much text or too many images without consistency in size and color scheme can immediately lead to an exit response. Use bold for headlines.

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Websites Design Practice Widget 243

NonProfit Hub

SEPTEMBER 18, 2015

Pay Attention to Your Subject Line and Headline. If readers open the email, the headline will make a large difference in whether they read the entire email or not. On average, 8 out of 10 people will read headline copy , but only 2 out of 10 will read the rest. Less is Definitely More.

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email Marketing Headline Ratio 28

Tech Soup

JANUARY 19, 2017

With the oversaturation of social media and the challenges over fake news, people are turning back to receiving email from organizations they trust. With the oversaturation of social media and the challenges over fake news, people are turning back to receiving email from organizations they trust. Email Is Back.

Digital 36

Digital Marketing Game Headline 36

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

Here are some patterns of success: To expand reach, new, recycled, and interesting content is key, but posting too frequently can cause people to hide or unlike you. The art of writing good teaser headlines is critical to getting more interaction. Engaging photos, especially of local places and animals work well.

Facebook 112

Facebook Change Profile Impact 112

Nonprofit Tech for Good

NOVEMBER 7, 2020

They whisk people away from their everyday lives and connect them with ideas that can revolutionize how they think. Many of the issues they champion have taken a backseat in people’s minds this year, as our nation’s attention has been captured by one shocking event after another. Stories are windows into new worlds.

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Channel Sierra Leone Story Digital 249

Care2

AUGUST 22, 2013

What actions do you want people to take? Site Insights: 10 most visited pages on the site, top 10 referring sites, and top 10 exit pages (How can you improve the content on pages where you are loosing people’s attention?). test different images, ad copy, and targeting. Media – Photos, Video, Audio.

Online 71

Online Tips Calendar Test 71

Pamela Grow

DECEMBER 14, 2023

Include images of people. Multimedia elements like photos, videos, and audio break up long text blocks and allow readers to form a deeper connection with the subjects of your stories. Adjust emotional elements like your written appeals, images, or colors to see which version of each page drives more interactions or donations.

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Tips Storytelling Images Camera 59

Tech Soup

APRIL 1, 2015

Voices are constantly peppering you with how to simplify your donation form, employ stronger calls to action, and use headlines that even a 15-year-old playing a video game wouldn't be able to ignore. When I talk to nonprofits, I hear one of two things: "When new people visit our website, a lot of them will donate online immediately."

Build 36

Build Online Donor Newsletter 36

Connection Cafe

MAY 28, 2013

There’s no magic answer to the ideal calibration of layout, copy, images, fields, offer and headline that drive the highest possible levels of donor acquisition. Videos, large blocks of explanatory text and huge photos that push the donation form far down on the page don’t belong. Mail and phone options can be placed elsewhere.

Donation 53

Donation Online Donor Blackbaud 53

NonProfit Hub

JANUARY 9, 2015

15 Puppy Photos That Will Make You Just Die”. Don’t get me wrong, it’s important for your organization to pay attention to some trends—hell, we even published two of those headlines above (not the puppy one). Realize right now that what you do is important to the community, and you need to let people know your story.

Trend 28

Trend Benefit NPO Nonprofit 28

Care2

JANUARY 14, 2009

Let’s face it: People have a love hate relationship with their email. Do their answers match up to what people are clicking on in the e-newsletter? Headlines should be short. Get Interactive: Ask people to take a poll or share a story. That’s a big red flag that you need to change things up.

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Newsletter Tips gMail Headline 51

Get Fully Funded

JUNE 11, 2023

How People Sort Their Mail (and Where Your Fundraising Letter Goes) If you want big results from your fundraising letter, start by understanding how it will be received by your donors. People are extremely busy and your fundraising letter is an interruption in their day. will provide a hot meal to 10 people in need.”

Fundraising 111

Fundraising Guide Mail Gift 111

M+R

JANUARY 26, 2023

And all that should sound more than a little familiar to anyone who has ever worked in nonprofit fundraising: a small team of talented and extremely dedicated people, chained to a hamster wheel of content creation, scrambling to stay ahead of merciless timelines. Rip from the headlines The news is urgent, tangible, and real.

email 110

email Work Sound Hurricane 110

Care2

JANUARY 15, 2009

| Main | Care2 Adds Two Experts to Nonprofit Services Team » Wednesday Jan 14 2009 10 Fast Tips to Boost E-newsletter Performance Wednesday, January 14, 2009 at 10:40AM | by Allyson Kapin Let’s face it: People have a love hate relationship with their email. Headlines should be short. “10 Fast Tips…”] 6.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Classy

AUGUST 23, 2021

As a result of the COVID-19 pandemic , we’ve seen a larger number of people in need of their services. Step 1: Upload a custom image to use as your headline. . Use a headline image on your landing page instead of a simple text headline to add visual appeal and give you more control over how your page looks.

National 71

National Raise Headline Campaign 71

Classy

APRIL 5, 2021

Use high-quality images or graphics to support your call to action. Sixty percent of people who make a donation on Classy do so in less than one minute , so make sure your form is optimized to support a speedy checkout. To get started, here are a few campaign elements we recommend: Create a clear custom headline .

Campaign 64

Campaign Fundraising Strategy Headline 64

Get Fully Funded

AUGUST 1, 2022

Don’t copy your print newsletter into an email or ask people to download a PDF of your print newsletter. You need to give people a way to opt out if they decide they don’t want to receive your newsletter any longer. Plus, if people didn’t attend your car wash, they don’t really care that you raised $225. Save the date.

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Newsletter email Create Template 124

Tech Soup

JUNE 20, 2016

Start with a Strong Headline. The single most effective way to improve a donation page is with a clear and compelling page headline. Your donors have seen (and filled out) lots of donation pages, so the headline has to really stand out, since it's the first thing they'll see aside from the photo. spanhidden.

Donation 36

Donation Money Headline Raise 36

Whole Whale

MARCH 28, 2023

It exists in the algorithms that govern your Facebook timeline, explains why YouTube always recommends the perfect video, or more recently, powers the Large Language Models (LLMs) like OpenAI’s Chat-GPT , Google’s Bard , or Bing’s AI Chatbot , and others that have made headlines. DO NOT misappropriate AI for human emotion. Tools like GPTzero.me

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FAQ Language Model Nonprofit 52

Nonprofits Source

MARCH 21, 2018

It’s got to be said—their use of people to spread their message is what they do best. They counteract this by telling the stories of people both past and present who have connections with the American Red Cross. People like hearing about people, and you can use this to your advantage. What We Can Learn. Neverthirst.

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Social Media Resource Marketing Media 109

Bloomerang

AUGUST 28, 2021

And I love saving people the headaches and hassles I had as a fundraiser. And I have a really neat program that I started in the pandemic as a very inexpensive low-cost way to give people some fantastic fundraising training. But I’m going to give you lots of really great stewardship ideas to warm people up. Thank you.

Video 81

Video Fundraising Guide Test 81

Tech Soup

SEPTEMBER 4, 2014

Harvard lecturer and activist Marshall Ganz says people are rooted in their values and interests, rather than particular issues. We understand other people when we can relate to them, and the best way to relate is to know how we are similar, how our deep-seated personal values align. Image: Aya Tarek / CC BY-NC-ND.

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Story Iowa Social Libya 60

Nonprofits Source

OCTOBER 11, 2017

Each headline and subsequent sub-headlines should lead the reader to the conclusion you are trying to make. Satisfy Scanners: Research suggests that people tend to scan articles instead of reading the full content. Write A Headline That People Want To Click. Let me show you how: Identify Keyword Opportunities.

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Process Content Digital Marketing 98

Neon CRM

JULY 14, 2023

Visuals: Also include images that journalists can use in their pieces about your organization, like logos, key personnel photos, and event pictures. Headline: Create a clear, compelling headline that covers the most important aspect of your message. To create that, you’ll need a more personal connection.

Public 52

Public Build Strategy Press 52

Nonprofit Tech for Good

DECEMBER 13, 2020

Your opening slide will set the tone and, just as with people, that first impression is critical. Use the last slide to encourage questions, cement a final message, give people contact information for email and social media, or as a final call to action. Use a variety of photos or illustrations — and use them frequently.

Design 281

Design Slides Tips Online 281

Connection Cafe

DECEMBER 22, 2013

million tweets and 914,000 photos shared, the Movember movement did something right. On Friday alone, there were 78,000 tweets and 10,000 photos shared of him. You don’t have to be a people person, but you do have to be prepared. People give to people. And I want more. And we talked. Connections.

Story 54

Story Nonprofit Social Media Content 54

DNL OmniMedia

OCTOBER 22, 2020

The Create Amazing fundraising thermometer blends in perfectly with their minimalist black and white site theme, as well: The website also conveys a sense of community and stewardship with its donor call-out section By adding filters to each image, Create Amazing stayed on brand, highlighting their attention to detail and strategic design approach.

Websites 52

Websites Organization Nonprofit Site 52

Nonprofits Source

AUGUST 31, 2022

More specifically, this process involves choosing layouts, colors, images, links, and other on-page elements. With a smarter, more flexible layout like this one, you can build a better website that won’t entail any frustrating issues like stretched-out images and stacked or overlapping text. Dynamic website layout.

Design 52

Design Web Images Nonprofit 52