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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

A word on content and AI Search for SEO tips and you’ll read a lot about creating good content that people will want to read. Over time, a high exit rate signals to search engines that your content is not helpful to visitors, which can negatively affect your ranking. Name your images: A generic name like “IMG_1234.jpg”

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7 Essentials for Your Nonprofit’s Branding Guidelines

Nonprofit Tech for Good

You can test this online; simply search online for “color contrast checker” and input the colors you plan to use to see how they are rated. You will want to be sure you have a typeface that works nicely as a headline and another for body text. Once you have your typefaces selected, document how to use these in your brand guidelines.

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How Does Your Content Compare? Tips for Improving Click-Through & Conversion Rates

NetWits

Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. Do you know if people are more likely to click through and register if they see a photo of the golf course, or one that connects them to your cause?

Rate 134
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Nonprofit Email: The Rules of Engagement

Pamela Grow

According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. And while those numbers might seem modest, when you compare them to social media engagement rates, they become truly impressive. So, what do you think?

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10 Powerful Online Fundraising Ideas for Nonprofits

Nonprofit Tech for Good

By Emily Rose Patz , Senior Copywriter at DonorPerfect – a top-rated donor management system and fundraising platform for nonprofits. That’s why peer-to-peer fundraising campaigns do so well – people want to give to their friends, or their friends’ friends, and rally around their loved ones. It pays to pay attention.

Ideas 354
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Before Publishing Your Annual Appeal, Ask Yourself These 5 Questions

Bloomerang

People are strapped for time. There are only two headlines which, if read alone, give the following message: Bar pass rate continues to climb. There are no images to tell a story explaining why they’re sending this appeal. It appears the incoming class looks swell and that bar pass rates are good.

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What does a Purpose-Driven Company Look Like?

Saleforce Nonprofit

You’ll find it sprinkled throughout your social media feed and making headlines at the Cannes Lions International Festival of Creativity. It’s why an organization matters to people. CVS realized that tobacco didn’t align with its purpose: “helping people on their path to better health.”

Companies 106