Nonprofit Tech for Good

MAY 13, 2022

Maybe a friend shared the link with them, or they found your charity by Googling a topic you’re campaigning about. Are your conversion rates different for different audiences? Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate?

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Donor Track Facebook Campaign 278

Nonprofits Source

JANUARY 23, 2023

Through the Google Ad Grants program , nonprofits everywhere can leverage pay-per-click (PPC) marketing for free. Google gives eligible nonprofits $10,000 monthly to spend on its paid advertising platform. We recommend you reach out to their team for all your Google Grants needs! How do I manage Google Grants?

Grant 52

Grant Google Management Guide 52

Media Cause

NOVEMBER 5, 2021

Like it or not, the switchover to Google Analytics 4 is coming (at some point – Google is keeping the official date a mystery to themselves as well as the rest of us mere mortals). The out of the box events tracked include: Scroll rate. Doesn’t integrate with other Google products…yet. Site search. Video engagement.

Analytics 52

Analytics Google Story University 52

Byte Technology

DECEMBER 29, 2016

Indeed, responsive sites that provide stellar visits—especially in the e-commerce industry—are proven to have better engagement, more conversion rates and, very importantly, better search engine rankings. Google PageSpeed Insights. Leave it to Google to come up with the industry-leading site testing app.

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Test WordPress Plugin Tools 100

Nonprofit Tech for Good

JANUARY 19, 2024

Over time, a high exit rate signals to search engines that your content is not helpful to visitors, which can negatively affect your ranking. You can tell Google or whomever what the image is about, which in turn will help your content get found. This, in turn, impacts click-through rate (CTR). But you can change that.

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Action Practice Tips Seattle 253

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” Sure, many of us look at the basics—number of views, general actions taken, pass along rates etc.—but

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Analytics Google Digital Marketing 100

NetWits

JANUARY 3, 2011

Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. Now that they’re one step closer to becoming a donor, event participant, or email subscriber, do you stop testing? Why is testing important? Are you sure?

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Rate Content Conversation Test 134

Connection Cafe

MARCH 10, 2021

More nonprofits are beginning to see the immense value of the Google Ad Grants and have acquired it for themselves. From there, your organization has to stay on top of task management to maintain compliance with Google’s standards, make the most of your Google Ad Grant, and jumpstart your organization’s digital marketing efforts.

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Grant Google Guide Nonprofit 61

Get Fully Funded

MARCH 4, 2021

At Nonprofit Megaphone , we specialize in helping nonprofits acquire, maintain, and utilize a specific kind of resource: The Google Ad Grant. The Google Ad Grant presents a cost-effective opportunity for nonprofits of all sizes to jumpstart their digital marketing efforts. It’s crucial to understand how the Google Ad Grant works.

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Grant Google Nonprofit Skills 52

Association Analytics

FEBRUARY 20, 2024

Similar to the tactics you used to get folks into the funnel, you’ll want to measure your effectiveness, using metrics like page visits, downloads, event and course registrations, webinar attendance or email click rates. K eep an eye on what leads to conversion. How are these folks getting to your website?

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Create Strategy Associations Registration 169

M+R

JUNE 22, 2023

Showing your most responsive people ads can increase their donation rate even more than reaching them in just one channel – and precise targeting allows you to use your budget where it will have the best results. Just upload their information into Meta, Google, or your DSP of choice, and target them as a custom audience.

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Los Angeles Audience Google Channel 101

Whole Whale

SEPTEMBER 3, 2021

From what we know of the changes so far, the biggest impacts will be on open rate statistics and the ability to A/B test subject lines and preheader text. While open rate is a great statistic for assessing subject lines, luckily click-through rate still reigns supreme among email data. Email Opens + User IPs.

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email Marketing Test Mail 104

Association Analytics

OCTOBER 10, 2022

In today’s world, success is measured by more than just clicks and open rates. If you’re doing an A/B test or targeting your email to a certain segment, it will also be difficult to refine your list without real-time access to your data. Google Analytics and Tracking Modules are two basic elements you need to track online behavior.

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Analytics Marketing Taxonomy Module 169

Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. So what are Google Ad Grants ? A Google Grant provides $10,000 each month to nonprofits to spend on Google Search ads. How Can You Use a Google Grant? Absolutely.

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Google Grant Guide Nonprofit 341

M+R

DECEMBER 13, 2022

But for nonprofit fundraisers like me, it’s a day for the time-honored traditions of repeatedly refreshing Google Analytics, double-checking that all of the 12/31 emails launched, and applying final optimizations to make sure our fundraising ads shine. For ads tracking and more, we highly recommend Google Analytics.

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Fundraising America United States Track 82

Bloomerang

AUGUST 16, 2021

One of the biggest problems nonprofits face is improving their low donor retention rate. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. For example, retention rates tend to be higher for mid-level and major donors. Do more testing.

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Analytics Strategy Fundraising Benchmark 126

M+R

OCTOBER 22, 2021

Here’s the situation: Google is depreciating support for third party cookies in 2023; Apple and Firefox have already made moves to phase out third party cookies. I’ll admit, I did a little of all of the above when the Google news broke. How will I be able to measure conversion rates and assess the strength of my program?

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Phase Conversation Google Director 87

NetWits

MAY 26, 2011

Those who follow me on Twitter , or for whom I’ve helped implement NetCommunity websites, won’t be surprised to find me write about Google Analytics. A new version of Google Analytics is currently in Beta testing and a future web post will address what you should know before using. Google Analytics Dashboard.

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Report Web Analytics Comparison 251

Forum One

SEPTEMBER 15, 2023

Now that Google Analytics (GA4) has officially replaced Universal Analytics, many mission-driven organizations are not loving the new normal. The planned phaseout of Google Analytics was a shock when it was announced. The planned phaseout of Google Analytics was a shock when it was announced. Key issues of concern (i.e.,

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Analytics Museum University Google 74

Nonprofit Tech for Good

JUNE 22, 2021

Set up a mobile payment option to boost conversion rates with a seamless experience that reflects your brand. Once you create your initial campaigns, there’s so much more you can do to think through and test the donor experience from start to finish. Respond personally to new donation activity.

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Action Fundraising Nonprofit Gift 286

sgEngage

JANUARY 30, 2024

Some of the most helpful solutions for fundraising are data processors like IBM Watson or Google Cloud AI. Your team tests the new solution with new data points to see how it responds and the accuracy of its outputs. You’ll further test and refine the tool over time the more you use it to support your fundraising.

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Tools Donor Fundraising Survey 91

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. Google Analytics provides valuable insight into your website and its successes. Then, use the Google Analytics app to check your standings from anywhere. Individual tasks.

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Org Raise Tools Help 83

Nonprofit Tech for Good

DECEMBER 13, 2018

Having access to Google Analytics for your website is key to getting to the roots of the problem. Consider using Google Analytics dashboards for nonprofits to help simplify the process of gathering data and drawing meaningful conclusions. So how do you tell if your website works on different devices? Give it a try!

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Websites Nonprofit Guidelines Phone 239

Qgiv

JULY 28, 2021

If you’re tracking website interactions with Google Analytics, you can see how many of your users used a mobile device to view your website during the duration of your social campaign. Divide the number of unique visitors by your online donations to determine your conversion rate. Is my donation page effective for mobile users?

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Mobile Question Data Help 52

Media Cause

AUGUST 17, 2023

As you navigate optimizing your paid search campaigns, here’s how to audit an AdWords campaign to help improve your performance: Check Spend + Pacing Unlike Facebook, TikTok or even YouTube, Google Search campaigns do not have lifetime budgets—meaning you set daily budgets at the campaign level.

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Adwords Campaign Search Headline 52

Allegiance Group

JUNE 13, 2024

Personalization has many benefits, from enhancing supporters’ experiences with your nonprofit to improving conversion rates and engagement. You or your marketing agency may conduct interviews with target audience members, share surveys, create audience personas, perform A/B tests, and more. Google Ads ), and understanding tracked data.

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Marketing Analysis Nonprofit Audience 52

sgEngage

SEPTEMBER 28, 2021

increase in email conversion rate. Here’s a great read on the “death of the open rate. ”. Use a mobile online donation form integrated with Google AdWords so you can track transaction-specific conversions to better analyze your marketing efforts and donor acquisition. 1 in 40 online donors is a recurring monthly donor.

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Online Fundraising Benchmark Adwords 100

NetWits

SEPTEMBER 5, 2012

Test your current site: Use online or onsite usability testing to learn what information your users look for on your website and how easy it is for them to find it. Testing Your Visual Story. Then, you can use Google Analytics to start understanding trends – how long are users spending on your website?

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Design Web Guide Slides 247

DNL OmniMedia

MAY 25, 2022

We offer a number of analytics-related services including web analysis, strategic planning, digital measurement and testing, and data reporting and visualizations, so we can certainly assist your team. Let’s break down some of the most fundamental metrics to track in Google Analytics that any nonprofit can analyze. Landing page.

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Analytics Org Adwords Metrics 52

Forum One

DECEMBER 22, 2022

We’ve written previously about the release of Google Analytics 4 (GA4) and the impending retirement of Universal Analytics (UA) on July 1, 2023. Google continues to warn that UA data will not be collected past July 1 of 2023, and while it’s always possible the UA retirement will be delayed, that’s not something to count on.

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Time Metrics Analytics Adopt 71

Forum One

MARCH 29, 2010

Two thirds of those searchers use Google over any other search engine. What if you could make sure when a user types in a search query to Google, your site was at the top of the list? Well, with Google AdWords you can. Here are eight things every nonprofit should pay attention to before setting up their Google AdWords account.

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Adwords Google Search Test 70

Nonprofit Tech for Good

OCTOBER 31, 2018

The first step to getting access to YouTube Giving is to make sure you sign up for the Google for Nonprofits Program – it’s free and will give you access to a variety of helpful online tools. YouTube is building on Google findings that online video is the most influential source in driving donations. nonprofits.

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Social Media Money Raise Media 227

M+R

FEBRUARY 4, 2021

Some groups had standout years with audience growth and response rate—due in no small part to the pandemic (think: front-line organizations like food banks). One M+R client has run a test texting half of their email list three times in addition to their regular 10 EOY email appeals. But the individual experiences are telling.

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Fundraising Gift Rate email 98

Media Cause

APRIL 8, 2022

Facebook, Instagram, LinkedIn, TikTok, and even Google all have on-platform lead generation forms, allowing you to quickly—and easily—get information from your audience to grow your lead list. From a testing perspective, on-platform forms require multiple. How do you know when to use which type of form for your campaign? .

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Generation Platform Websites Test 52

Bloomerang

DECEMBER 5, 2022

Personalization in the subject line will boost your open rate and tangible offers like ‘get 4 more kids to camp!’ Flattery and personalization go a long way to boosting open rates! . Create a “Subject lines” google doc with them and add in your highest performing subject lines (psst, I do this too and I have 384 subject lines in mine).

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email Giving Homeless Nebraska 86

Get Fully Funded

AUGUST 4, 2023

When you get more than 200 donors, you may be eligible to mail at nonprofit postage rates as low as 19 cents per piece (as of July 2023). Uses USPS address placement standards and ensures your letter set complies with the tap test. Test 1 printout of each item, then 10-25 before sending 100s through. Includes variable data (e.g.

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Money Tips Time Mail 98

Forum One

MARCH 9, 2023

Alexis: The state of Hawaii mapped its infrastructure, with overlays of potential climate impacts and considerations of vulnerable populations, allowing them to run scenarios and test hypotheses for different preparedness measures. Two tools you can use are Google’s Teachable Machine and Chat GPT.

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Government Learning San Jose Hawaii 64