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3 Data-Driven Marketing Strategies to Maximize Major Gifts

Get Fully Funded

When it comes to reaching your nonprofit’s revenue goals, major gifts are critical. For the average nonprofit, roughly 80% of all revenue comes from only 20% of its donors—and most of these earnings are major gifts. What role should marketing play in your major gift strategy? Let’s get started!

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An Insider’s Guide to Growing Your Nonprofit’s Gifts and Wills Program

Bloomerang

Legacy gifts are an area of revenue in the nonprofit sector that few can afford to overlook. Boston’s Gentreo reported an upswing of 143% every week through spring 2020, with many other firms in the industry reporting similar trends. . With that in mind, I recently interviewed a professional rooted in this complex area.

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Tips To Attract & Retain Skilled Volunteers That Grow Your Nonprofit

Bloomerang

Buying the square yards on which the franchise was built on top of and leasing it back to the franchisee is how McDonald’s saw their business become the household name and industry leader it is today. In no other industry do people of every walk of life offer their time, experience, and labor for free like they do for nonprofits.

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Solving the Challenges of Donor-Advised Funds

Allegiance Group

What’s more, DAF donations tend to be large gifts — nearly $5,000 on average, compared to the average online credit card donation of about $200. This means that, in terms of donor categories, most DAF donors fall in the mid-level and large gift range. Also, a DAF gift is notoriously difficult to make.

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Interview with Carolyn Appleton: How to Launch Your Grant Writing Career

Qgiv

Carolyn is a major gift fundraiser and nonprofit communications expert who uses technology to amplify her impact and do more with less. I have visited with administrators in offices like those in the construction industry who are also seeking to transition to grant writing. Meet Carolyn Appleton! My mind was a sponge.

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Is AI Coming for My Fundraising Job?

sgEngage

The CEO of the language learning app Duolingo, Luis von Ahn, shared in a podcast interview that the company did not renew some contracts with hourly employees because the contractors were asked to do very rote language tasks that computers were just as good at. In this instance, AI did take over the contractors’ work.

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Why 2024 May Be a “Make or Break” Year for Nonprofits

Allegiance Group

Regardless of your industry, it’s important to expand your thinking about your ideal major donor. In addition, think beyond typical major gifts fundraising. This may be in part because most donors fall into this category, and fundraisers tend to focus more on major gifts. Donor-advised funds will likely expand in 2024.

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