Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration
.orgSource
FEBRUARY 12, 2024
Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? They will reward you by crafting messages that move the hearts and minds of your most important audiences and reinforce brand identity. Don’t tolerate hidden agendas, negative attitudes, or behavior that’s disruptive to the group.
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