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How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

Digital fundraising professionals face a significant new challenge when it comes to fundraising on Facebook. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm?

Facebook 245
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

I think there are many timeless lessons that still apply to current strategy that can be gleaned from looking backward. Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers.

Lesson 59
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Three Recent Facebook Upgrades That Nonprofits Need to Know About

Nonprofit Tech for Good

One of the most important lessons that all nonprofit social media managers need to learn is that social media is constantly in flux. Once you get accustomed to a tool, it changes in an attempt to reinvent itself. That said, Facebook has made some recent upgrades – and more are coming – that nonprofits need to know about.

Facebook 278
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Guest Post: Facebook Video Tips from Non-Profit Marketers

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: Is Facebook Live or posting videos part of your nonprofit’s strategy for 2018? Using a tool like Animato can make it easy for your nonprofit to create DYI videos, but to be successful you need to develop a strategy and use compelling storytelling. The lesson? It should be.

Profit 86
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Reimagining the nonprofit annual report

Candid

This summer, we asked a simple question on Facebook: Does a nonprofit need to produce an annual report? That said, we believe that the annual report is a key tool for inspiring donor confidence by telling a compelling story to demonstrate your impact. Do you have to produce an annual report? and significant print and mailing expenses.

Report 116
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6 Ideas for Using the Instagram Donation Sticker to Raise Money

Nonprofit Tech for Good

While Facebook and Twitter may be waning a bit in popularity and usage, visual storytelling platform Instagram keeps growing in engagement and daily time spent on the site. . The Instagram Donation Sticker is different from the Facebook Donate button because it is only available inside the Stories feature. Amirah, Inc.

Money 279
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How Nonprofits Can Raise Money Using YouTube

Nonprofit Tech for Good

It’s also the top platform for 18 to 24-year-olds, with 85% of this age group on the platform (compared to just 51% for Facebook). . So how can nonprofits use this powerful tool to build their movements, advance their causes, and raise money for their organizations? . The site just reached 1.8 1) Sign up for Google for Nonprofits.

YouTube 266