article thumbnail

Three lessons nonprofits learned from the pandemic

Candid

Whether you’re a new nonprofit or an existing one, understanding how to apply these three lessons from the pandemic can greatly benefit your organization: . Lesson #1: Be resilient and plan ahead. Lesson #2: Adapt your fundraising strategies. Lesson #3: Make your communications personal.

Lesson 116
article thumbnail

How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

Digital fundraising professionals face a significant new challenge when it comes to fundraising on Facebook. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm?

Facebook 243
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

I think there are many timeless lessons that still apply to current strategy that can be gleaned from looking backward. Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers.

Lesson 59
article thumbnail

Three Recent Facebook Upgrades That Nonprofits Need to Know About

Nonprofit Tech for Good

One of the most important lessons that all nonprofit social media managers need to learn is that social media is constantly in flux. That said, Facebook has made some recent upgrades – and more are coming – that nonprofits need to know about. 1) Facebook has decreased Pages’ Reach… again.

Facebook 278
article thumbnail

Guest Post: Facebook Video Tips from Non-Profit Marketers

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: Is Facebook Live or posting videos part of your nonprofit’s strategy for 2018? Facebook Video Tips from Non-Profit Marketers – Guest Post by Rebecca Brooks, Animoto. Jane Goodall Institute: Storytelling on Facebook and beyond with square videos. The lesson? It should be.

Profit 86
article thumbnail

What Madison Avenue Ad Agencies Know about Facebook that You Don’t

NTEN

The very agencies that — by purchasing Likes and plastering its logo all over their traditional advertising buys — helped build Facebook into a multi-billion dollar corporation have grown exhausted of the bait and switch. Fortunately, you can learn from their costly lesson.

article thumbnail

3 Lessons of Simplicity from the Facebook Playbook

Forum One

What is it about Facebook as a content platform that makes it a top destination and how can you take these learnings and apply them back to your website? This year’s Halloween went on without a hitch! read more.