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How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. Digital fundraising professionals face a significant new challenge when it comes to fundraising on Facebook. His work is focused on nonprofits, advocacy, and public affairs. 2) Identify your target audience.

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6 Ways to Raise More with Facebook Fundraisers

Nonprofit Tech for Good

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. Facebook Fundraisers are a relatively new fundraising tool, but they’re already driving a major boost in revenue for some nonprofit organizations. His work is focused on nonprofits, advocacy, and public affairs.

Facebook 227
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See, Say, Feel, Do: Metrics for Social Media

Amy Sample Ward

I am a big fan of actionable metrics. For example, if you track just how many people come to your website, it doesn’t give you much action. But who cares when you can boast 50,000 likes on your Facebook Page. Fenton’s guide divides up the kinds of metrics you can focus on under the headings See, Say, Feel and Do.

Metrics 227
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DIY Community Engagement Metrics

Amy Sample Ward

DIY Community Engagement Metrics. When people who work in services, programs, grant writing and fundraising, for example, all share their view of the groups in the community, not only can you start mapping the network but you can also have really rich discussions about the way different parts of your organization view the community.

Metrics 219
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Let Data Drive Your Decisions

Bloomerang

For example, a clothing store puts out a new line of clothing; they want to know how that line is performing. An example of a KPI could be the number of surveys completed after an event. You may be tracking the number of likes on a Facebook post. Think about what metrics you will use.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

For now, LinkedIn Pages outperform Facebook and Twitter in organic reach and engagement. These numbers are based on the performance of Nonprofit Tech for Good, and of course, vary depending upon how your nonprofit uses Facebook and Twitter. And while that may sound low, it is double the rate of Facebook Pages. For example: 1.

Linkedin 363
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Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Here are some of Amy's thoughts on these common social media metrics and how to achieve them. Goal: Engagement Metric: Overall Engagement Rate.

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