Amy Sample Ward

JUNE 6, 2011

Metrics Template: [link]. Google Analytics for Facebook Pages. Google Analytics for Wikispaces. Google Analytics for Facebook Pages. Google Analytics for Wikispaces. DIY Community Engagement Metrics. Examples you’d like to share? Content Map Template: [link]. We Are Media.

Social Media 278

Social Media Wikispaces Media Template 278

Amy Sample Ward

OCTOBER 18, 2011

—– Whether your organization has had a presence on Facebook for years or just days—or you’re considering starting now—trying to follow along with all the changes to functionality, options, and analytics is incredibly overwhelming. Note: You can find resources about Facebook on Facebook using its resource center.).

Facebook 196

Facebook Change Tutorial Plugin 196

Candid

APRIL 20, 2023

Here are a few examples: Increase awareness and expand your audience: success is measured by an increase in followers, but you could also track things like shares, reposts, and retweets. Here are two experiments we’ve shared as examples. Set the destination First, you need to know where you want to end up.

Social Media 98

Social Media Data Strategy Media 98

Nonprofit Tech for Good

APRIL 3, 2022

Be aware of key accomplishments, metrics, testimonials, and milestones. Facebook , Reddit , LinkedIn , and Twitter have great options. For example, accepting gifts of stock by opening a brokerage account, accepting Venmo donations, accepting cryptocurrency , and accepting donations from Alexa (Amazon devices).

Fundraising 344

Fundraising Mail Law Donation 344

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. The human brain is the best analytics tool. For example, the only real way to measure sentiment and how people are feeling about your campaigns, your content, your work, and your impact is to analyze the conversations yourself.

Metrics 77

Metrics Social Media Media Social 77

sgEngage

MAY 27, 2021

Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). These metrics provide a comprehensive, bird’s eye view of your organization’s fundraising and outreach efforts that you can use to craft a new strategy. The characteristics of your donor base.

Giving 119

Giving Retention Metrics Demographics 119

TechImpact

JUNE 19, 2014

Big data and robust analytic measuring tools have enabled this revolution to go from a pipe dream to reality in only a few short years. Everyone wants to compare the success of their organization to a measurable analytic. Introducing any new process can be daunting, especially for the employee you tap as the analytic miner.

Measure 209

Measure Minnesota Analytics Nonprofit 209

Qgiv

APRIL 9, 2024

Some platforms, like Facebook and Instagram, offer donation features, such as donate buttons, that make it easier than ever for your supporters to contribute. Humane Society of Pikes Peak’s TikTok is a great example of raising awareness of their organization and engaging with their community. Fundraising.

Social Media 52

Social Media Media Guide Social 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 21, 2011

Let’s dissect an act of sense-making using Facebook Insights. Your Facebook Insights analytics programs is most likely going to give you some “associated metrics.” In the example above, I discovered a turkey in the canyon. ” If you look at this out of context, it become trivia.

Skills 108

Skills Facebook Literacy Metrics 108

Media Cause

FEBRUARY 12, 2024

Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube. Imagine extending SEO principles to social media platforms like TikTok, Instagram, Facebook, and LinkedIn. Now what exactly does it mean when we talk about social SEO?

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Search Alternative Social Social Media 59

NTEN

NOVEMBER 8, 2011

This week, as part of Member Appreciation Month, we're talking about technology that supports communications and information, so I thought I'd share some of the metrics we use to track our effectiveness that don't really warrant a complete blog post in-and-of themselves. We'd also love to hear about your favorite metrics.

Metrics 78

Metrics Communication Widget Social Media 78

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 14, 2009

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. That's just about when I discovered Avinash Kaushik's blog, Occam's Razor and his first book on Web analytics.

Analytics 94

Analytics Web Screencast Metrics 94

Nonprofit Tech for Good

DECEMBER 20, 2010

Facebook: facebook.com/taprootfoundation. Megan: We currently have accounts on Facebook, Twitter, LinkedIn, Jumo, YouTube and Vimeo. We use Hootsuite and Sprout Social to manage our accounts and track metrics. Megan does a fantastic job of keeping the content on link Twitter, Facebook and LinkedIn fresh. Jumo: [link].

Social Media 189

Social Media Foundation Examples Media 189

Tech Soup

OCTOBER 31, 2011

These questions and more were answered in a recent Twitter conversation on data and analytics. However, as Katanick observed during the tweet chat, “analytics matter to nonprofits because they provide a tangible way to demonstrate that an organization is delivering on its mission and goals.”

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Analytics Data Analysis Chart 65

Nonprofit Tech for Good

JANUARY 17, 2019

You can set up the posting times by looking at your analytics to see which are the best times to reach your audience. For example, you can schedule a set number of posts to promote your campaign and then also post real-time content to engage with your supporters to keep the momentum going. 5) Pick the right tools. 7) Tell your story.

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Calendar Social Media Content Media 277

Amy Sample Ward

NOVEMBER 5, 2012

The mystery of creating real impact using Facebook has eluded many organizations for years now. There are examples of organizations succeeding with a certain campaign but when the campaign is over, they aren’t sure what to do. The following is from Drew at ActionSprout – want to give ActionSprout a try?

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Comment Share Support Facebook 259

AccelEvents

SEPTEMBER 1, 2021

For example, if your entire demographic is on the social media platform Instagram, then your marketing budget should start with that, and then branch out to other avenues or pipelines depending on costs. Reward attendees for sharing the Facebook event page with awards, VIP packages, and more. Use Free Event Promotion Tactics.

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Marketing Virtual Sponsor Social Media 105

Allegiance Group

APRIL 15, 2024

For example, you might attract 150 new donors and retain 55% of your existing donors within a year. For example, the American Heart Association has dozens of pages and blog posts that align with the keywords that constituents may be searching for, like “healthy lifestyle” and “heart murmurs.” Prioritize SEO.

Fund 52

Fund Donor Strategy Search 52

NTEN

JUNE 22, 2010

how you collect and calculate your data in the first place — since the most important metrics for your organization are, of course, YOUR metrics. Here are three tips for better collecting and calculating your organization's metrics: 1. Let's take an easy example. Source Everything ! How's that work?

Metrics 55

Metrics Benchmark Rate Newsletter 55

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Let’s look at some practical examples for engaging and connecting with your Alumni Network on social media channels. For example, use Twitter lists to track alums and subscribe to their Facebook updates. You might also consider setting up a Facebook Group just for alumni and encourage them to share this information.

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Practice Tips Social Meme 107

Nonprofits Source

JUNE 22, 2017

You can create a Facebook ad that reaches 10,000 people for under $100 or send emails for less than a penny per person. On average, visits from social media represent 6.92% ( 65.33% of which is driven by Facebook ) of all traffic to nonprofit websites compared to 47.09% from organic search. Chapter 3: Digital Promotions.

Digital 111

Digital Marketing Guide Chapter 111

Whole Whale

SEPTEMBER 8, 2023

For example, if a mailed appeal with a matching gift incentive consistently outperforms others, keep using that format. The lessons went beyond just copy length and media slots, but those were prominent examples of the difference in mindset. There are tons of ideas that you can shop on Meta (Facebook) Ads Library.

Lesson 59

Lesson Fundraising Digital Test 59

Qgiv

AUGUST 21, 2023

While you may be more familiar with Facebook and Instagram, TikTok and Threads have both increased in popularity and are great platforms for reaching younger audiences. Because of the increase in donations, GivingTuesday is a great opportunity for your organization to boost your acquisition metrics.

Template 98

Template Retention Stream Social Media 98

AccelEvents

NOVEMBER 5, 2020

However, with the right event planning software , an event planner can stay highly organized, streamline all of the content through one platform, and collect lead and analytics data along the way. . Clear Analytics for Tracking Audience Funnels, Lead Retrieval and Conversion, and ROI Measurement. Here’s how: 1. Event design and setup.

Software 83

Software Virtual Integration Analytics 83

Whole Whale

MAY 3, 2023

Jump to something more interesting: A Visual Example of Chat-First Search How to create an AI Chat-first search traffic risk audit? Don’t Blindly Adopt this Tech A Visual Example of Chat-First Search Sometimes a picture (of a search result) is worth a thousand words, so let’s show exactly what we are seeing in a chat-first search.

Search 52

Search Grant Organization Voice 52

Whole Whale

MAY 3, 2023

Jump to something more interesting: A Visual Example of Chat-First Search How to create an AI Chat-first search traffic risk audit? Don’t Blindly Adopt this Tech A Visual Example of Chat-First Search Sometimes a picture (of a search result) is worth a thousand words, so let’s show exactly what we are seeing in a chat-first search.

Search 52

Search Grant Organization Voice 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , I thought I'd share how I look at my Facebook page data. Your Facebook Page is like a garden that needs regularly tending.

Social Media 113

Social Media Measure Action Media 113

Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process. Methodology.

Analytics 37

Analytics Design Research Process 37

Amy Sample Ward

JULY 29, 2011

A great example of this is when we talk about working with our communities. Some are using tools like Twitter or Facebook to invite listeners to a post-segment conversation with reporters, moving them from a passive action (listening) up the ladder of engagement to an active action of commenting and discussion. Metrics Template.

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Social Media Public Media Community 178

Nonprofits Source

MAY 25, 2023

For example, you might improve your follow-up methods for both first-time and experienced patients. Additionally, analytic reporting tools like Arcadia’s healthcare dashboards can help you visualize your organization’s quality performance and determine its efficiency per patient type. That said, let’s explore these tips in more detail.

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Goal Tips Review Map 52

AccelEvents

NOVEMBER 5, 2020

However, with the right event planning software , an event planner can stay highly organized, streamline all of the content through one platform, and collect lead and analytics data along the way. . Clear Analytics for Tracking Audience Funnels, Lead Retrieval and Conversion, and ROI Measurement. Here’s how: 1. Event design and setup.

Software 59

Software Virtual Integration Analytics 59

NTEN

MAY 17, 2011

By Brett Meyer, Communications Director, NTEN As part of our effort to build the subscriber base for NTEN:Change , our quarterly journal for nonprofit leaders , we purchased advertising space – on Facebook, LinkedIn, and in GrantStation 's weekly newsletter. from Facebook. Let's use Facebook as the example. from LinkedIn.

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ROI Linkedin Online Analytics 91

Whole Whale

SEPTEMBER 3, 2021

Most email marketing platforms will automatically add UTM tags to any links in your email, but you’ll want to make sure you have Google Analytics set up so you can understand which emails are driving clicks and revenue to your site. The Nonprofit Organization’s Guide to Email Marketing. A/B Test Email Content.

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email Marketing Test Mail 104

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 14, 2011

Yesterday, I blogged about the &# Valid Metrics Framework &# from the AMEC that provides a suggested guide post for selecting the right metrics to measure social media in the context of an integrated communications campaign. . Source: HBR = Branding in a Digital Age.

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Measure Storytelling Metrics Phase 103

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

There have been a lot of questions about customized Facebook landing pages and my business partner at Zoetica, Kami Huyse, wrote this fantastic summary of the resources shared. This post harvests some of the insights shared about social media measurement and nonprofits. Ymca of Metro Chicago Facebook Case Study. or ow.ly.

Measure 101

Measure Social Media Media Benchmark 101

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2013

You should also have a spot where you can plugin your key metrics later once content has been published. List of most popular “Evergreen” content based on your web analytics. Then it is time to create content. For the idea dashboard to work, you need to use it regularly and that takes making it habit.

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Content Ideas Calendar Plugin 108

NetWits

NOVEMBER 11, 2010

My point is that it CAN happen (In fact, I saw some examples today of non-profits achieving results like this), but a lot of non-profits shoot them selves in the foot by forgetting to do the basics of email marketing correctly. In fact, I’d probably not get much traffic or have many people share it on Twitter or Facebook. “5

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email Profit Registration Review 212