Bloomerang

JUNE 1, 2022

31% of offline-only first-time donors are retained for over a year , versus 25% of online-only first-time donors. Build your case for support around individual stories and compelling examples of how your nonprofit is making an impact. For example, you might invite them to an educational event or volunteer opportunity.

Guide 110

Guide Giving Nonprofit Metrics 110

DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. For example, you can compare this year’s year-end giving campaign to last year’s. For example, you can understand what impact, if any, a new communication channel had on fundraising outcomes. However, not all metrics will be useful for your organization’s strategy.

Analytics 52

Analytics Org Adwords Metrics 52

Connection Cafe

AUGUST 13, 2012

But lately, I've noticed an interesting trend: I post something on Facebook that I think is fascinating, hilarious, or some deep revelation into the mysterious world of Miriam Kagan, and my social sphere reacts in.dead silence. So we start with the industry-wide best practices: How many people like you on Facebook? How many should?

Facebook 51

Facebook Ratio Influence Social Media 51

Beth's Blog: How Nonprofits Can Use Social Media

JULY 26, 2011

At minimum, this application lets people air their concerns to legislators and policy makers easily through Twitter and can amplify more traditional tactics such as email campaigns and signing online/offline petitions. In this example of using grassroots organizing to influence grass tops debates, how do we measure it?

Twitter 95

Twitter Google Facebook Broadcast 95

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2017

Bots needs to be designed increase engagement, support and inspire offline action. Right now it is difficult to discover bots, but after a bit of research I found a few examples of nonprofits making use of Facebook Messenger platform. Climate Reality is using a bot on its Facebook Brand Page.

Script 103

Script Ethiopia Nonprofit Facebook 103

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. pick the right metrics.

Social Media 102

Social Media Map Strategy Media 102

Beth's Blog: How Nonprofits Can Use Social Media

MAY 23, 2017

Some points and examples we shared in response to questions: Fundraisers need to be experts in transmedia storytelling techniques and exploring new possibilities for sharing stories. I gave the example of charity:water that tells the story about how clean drinking water can change people’s lives in development country.

Learning 86

Learning Donor Online Fundraising 86

Qgiv

AUGUST 21, 2023

While you may be more familiar with Facebook and Instagram, TikTok and Threads have both increased in popularity and are great platforms for reaching younger audiences. Because of the increase in donations, GivingTuesday is a great opportunity for your organization to boost your acquisition metrics.

Template 98

Template Retention Stream Social Media 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2013

You should also have a spot where you can plugin your key metrics later once content has been published. I use this to capture ideas when I’m offline. I use a Evernote to keep lists, ideas, and outlines online, especially to incorporate curated resources. Then it is time to create content. Idea Dashboard: What Type of Tool?

Content 108

Content Ideas Calendar Plugin 108

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2012

Once you have defined your organization’s ladder, then you start to identify key metrics that will tell you whether or not someone has moved up the ladder. Facebook Ladder of Engagement. How To Build A Ladder of Engagement by MixTape. … Read More

Measure 98

Measure NTEN Social Media Metrics 98

Amy Sample Ward

JULY 29, 2011

A great example of this is when we talk about working with our communities. The people who donate, listen in, connect with our programs by calling in, reading or commenting online, and coming to our offline events are our community. Metrics Template. Google Analytics for Facebook Pages. DIY Community Engagement Metrics.

Social Media 178

Social Media Public Media Community 178

Amy Sample Ward

JUNE 6, 2011

Before exploring the questions around limitations and needs, I want to share a couple examples of things happening right now to remind us that even though it will take a lot of work, and honestly a good bit of time, that we are already moving. Instead, they are examples of what it looks like when we double down on our focus to make change.

Build 220

Build Community Technology Action 220

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement. So, for these organizations, their content pyramid also includes integrating offline w/online channels. On the Ground Engagement: What will you ask people to do offline? Learning and Metrics.

Social Media 97

Social Media Training Train Network 97

Amy Sample Ward

SEPTEMBER 20, 2010

I have always been proud to support WWT both during the telesummit and during the rest of the year with other offline meetups, online content, and more. Tip: You can also get Google Analytics for your Facebook Page! Facebook Insights. These analytics are part of having a Facebook Page. URL Shorteners – [link].

Tools 162

Tools Tech Map RSS 162

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

I used David Hood as an example. Take for example the SFSPCA Facebook Page, a stellar example of engaging fans that David discovered for me. The presentation takes the audience through my Principles for Effective Social Media with examples from the audience and others. Example: Red Cross.

Social Media 115

Social Media Media Social San Jose 115

Care2

AUGUST 26, 2011

This guide integrates many of the tips and best practices you’ve read about here, into a detailed overview, with frequent reminders of the benefits of online vs. traditional donor relationships, suggestions for the types of tools you’ll need, some metrics that will help you to set goals for your program, and real-world examples.

Tips 68

Tips Online Fundraising Poll 68

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 20, 2012

What are the transaction and transformation metrics? The first is easy – dollars raised, # of volunteers, etc. Think about all those marathons or walking events for social causes that have been around before Facebook. But collective action isn’t enough unless there is collective impact. How does one measure that?

National 120

National Giving Afghanistan Iraq 120

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

Chapter 6 of Measuring the Networked Nonprofit focusing on examples of how you measure engagement which begins with formulating your engagement model. In the book, we share a couple of case studies and examples of engagement models. grist.org’s key results are: Footprint: The reach of their activities, both online and offline.

Social Media 108

Social Media Network Media Free 108

Nonprofits Source

MARCH 10, 2019

Further, Rand Fishkin shared a recent study of business engagement rates on platforms like Facebook, Twitter, and Instagram. The organic reach is awful and the engagement rates for businesses have fallen from 10% at its height to an abysmal 0.09% across all industries in 2019 on Facebook alone. Guess what?

Linkedin 49

Linkedin Marketing Strategy Work 49

Nonprofits Source

APRIL 3, 2019

Further, Rand Fishkin shared a recent study of business engagement rates on platforms like Facebook, Twitter, and Instagram. The organic reach is awful and the engagement rates for businesses have fallen from 10% at its height to an abysmal 0.09% across all industries in 2019 on Facebook alone. Guess what?

Linkedin 40

Linkedin Marketing Strategy Work 40

Connection Cafe

JUNE 25, 2010

How much is your online fundraising augmenting offline efforts? While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Define success metrics before starting campaigns. Specific and easy to assess.

ROI 51

ROI Social Media Measure Metrics 51

Care2

SEPTEMBER 7, 2012

Social Change Anytime Everywhere: Best Practices to Build a Multichannel Campaign Plan From your website to social media, email to mobile messages, online to offline, multichannel strategies require coordination and creative thinking across teams and departments, and a focus on the core of your work beyond any one specific call to action.

NTC 51

NTC Minneapolis Facebook Audience 51

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Success Metrics for Your Social Fundraising Plan. Using Metrics for Continuous Learning.

ROI 50

ROI Widget Metrics Cambodia 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

Free agents use social-media channels like Facebook and Twitter and can create social movements in the palms of their hands. Its true impact has yet to be measured, but Twitter, Facebook, Foursquare, and every other social media platform have already caused a revelation in how people want to communicate. They want to connect.

Comment 97

Comment Artist Social Media Hype 97

Amy Sample Ward

MAY 14, 2009

Facebook General Growth data: More than 200 million active users. billion minutes are spent on Facebook each day (worldwide). A couple of examples: GreenPeace didn’t have everything they needed to conduct an email campaign so they set up a Myspace profile. A couple of examples: Recently, Rep. More than 3.5

Tools 100

Tools Tech Map Case Study 100

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2009

Tom and Cecile shared a rich story about culture change, loosing control, building relationships, story telling, multi-channel strategies, engagement techniques, online/offline metrics, and more. Says Tom, "We don't talk about Facebook or Twitter. For example, John Cass, in his post " Measuring Engagement in Social Media."

Story 90

Story Platform Build Organization 90

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

How Networked Nonprofits Use Facebook Smart.ly. My Facebook page is a focus group or channel for research. This post summarizes the knowledge shared by many nonprofit folks on how to use Facebook effectively. 1: Create a Facebook culture inside your organization. Organizational and Community Facebook Guidelines.

Facebook 101

Facebook Network Metrics Nonprofit 101

Amy Sample Ward

NOVEMBER 17, 2011

I was presenting on the way we can identify metrics in social media that help us reach our mission and how to use those metrics strategically. I have done a few webinars and presentations about social media tracking and metrics and frequently used the phrase “actionable data.” Strategic Data.

Social Media 240

Social Media Media Help Metrics 240

Nonprofit Tech for Good

JULY 5, 2019

Facebook doesn’t try to hide its overwhelming favor for personal posts over branded content. Treat your ambassadors as insiders who are doing much more than growing vanity metrics – they are helping to steer a movement. . There are numerous examples of Giving Tuesday or other campaign-specific toolkits you can find online.

Social Media 274

Social Media Effective Program Media 274

Care2

MAY 15, 2009

Facebook General Growth data: More than 200 million active users The fastest growing demographic is those 35 years old and older More than 3.5 Facebook General Growth data: More than 200 million active users The fastest growing demographic is those 35 years old and older More than 3.5

Social Media 34

Social Media Tools Online Advocacy 34

Connection Cafe

AUGUST 1, 2017

For more interesting industry metrics, check out these 50 fascinating philanthropy stats —Danielle . For an offline welcome I would work with your database coordinator to pull an updated list of new in-kind donors every month, then send out the letters on the 1 st. Where can you find good examples of actual mailing campaigns?

FAQ 49

FAQ Giving Fundraising Campaign 49

Nonprofit Tech for Good

JULY 10, 2019

For example, you can use social media at different stages of your fundraising journey. Not everyone who follows you on Facebook is necessarily following you on other channels too. Also, not everyone who signed up to your email newsletter is following you on Facebook or other social media channels. 3) Pick the right platforms.

Fundraising 280

Fundraising Social Social Media Channel 280

DNL OmniMedia

FEBRUARY 16, 2022

For example, a website can be used to share educational and scheduling information, social media can be used for broadcasting updates widely, and text messaging and email marketing software can both be used to share specific information with individual supporters. Analyze key metrics in your database. Offline goals and campaigns.

Digital 98

Digital Strategy Create Phase 98

CauseVox

JUNE 1, 2021

Here’s a couple examples pulled from recent CauseVox campaigns. 5) Fundraising Metrics. Data derived from key fundraising metrics is great for driving decisions at an organizational level but for the sake of simplicity here are two metrics you should include on any public-facing fundraising page: Funds Raised.

Websites 52

Websites Fundraising Site Create 52

Amy Sample Ward

FEBRUARY 24, 2011

We sought out case studies or examples that reinforced much of how we already operated. For example, knowing that a certain message or call to action, or even type of service, worked for one organization in one community translated to other organizations as a packaged up and ready to repeat solution. Analog Strategies.

Slides 213

Slides Nptech Digital Case Study 213

Nonprofits Source

MARCH 21, 2018

That’s why we’ve taken the guesswork out of the equation by curating only the best strategic marketing resources for Facebook, Twitter, YouTube, Instagram, Snapchat, and Pinterest. The way Make-A-Wish win at social media is through their Facebook account. Facebook Statistics For Nonprofits. Facebook updates per day.

Social Media 109

Social Media Resource Marketing Media 109

Achieve

JANUARY 31, 2022

However, perhaps you’ve noticed your online engagement metrics are declining, and you’re looking for fresh ways to engage with your audience. . Even these digital-savvy individuals need a screen break from time to time, and direct mail can provide the perfect opportunity for offline connections. . Whether you’re hoping to better.

Digital 105

Digital Communication Tips Virtual 105