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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

An aggressive email campaign was the foundation. It began with an email appeal leading into GivingTuesday and continued with three more heading into the afternoon and evening. A second matching grant offer enabled leaders to extend the giving via two more fundraising emails the next day. Research backs this up.

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Nonprofit Email: The Rules of Engagement

Pamela Grow

It’s time to shift gears and give email the attention it truly deserves. According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! That means for every dollar you invest in email campaigns, you can expect an average return of $44. Test your subject lines. billion by 2025.

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The Best Giving Tuesday Email Subject Lines Of 2022

Bloomerang

Was your inbox flooded with emails this Giving Tuesday? If your emails didn’t get opened there’s one thing to blame: your subject line. I have healthy obsession with email subject lines so Giving Tuesday is kind of like my Christmas morning or Super Bowl. . In the end I reviewed 200 Giving Tuesday emails. .

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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Once the team aggregated the data and they were able to form a hypothesis, test it and confirm a need. Once you’ve identified what’s working, you can reinvest, and promote those projects. Both are important to consider because often, what people say and what they do won’t match up.

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Cookie Deprecation: 1 Thing You Need To Do, and 3 Things You Need To Think About

M+R

Third-party cookies are the core technology that allows media companies and advertisers to follow people around the internet. Google has removed 1% of cookies to test their cookie alternative, and are planning to fully remove support for them in Q1 2025. For a preview of what we’ll be discussing, read on… Back up.

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Is Your Association Using Data to Increase Event Revenue?

Association Analytics

Which types of people are attending in high numbers? Situation : We’ve looked at the trend analysis and it indicates that we are not projecting to make our registration goal. We test our assumption by designing a targeted A/B email test for this group. Do your repeat event attendees also renew at higher rates? ).

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Best practices for a successful AMS implementation and launch

Nimble AMS

Your organization needs to do its research before deciding on the right technology for your staff and members. Additionally, you need to prepare for a successful project implementation and the launch of your new AMS. “Client involvement and testing has been great from the Phi Kappa Phi team.

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