Reaching Gen Z on social media: Expert advice vs. Gen Z opinion
Candid
JUNE 7, 2023
For example, our preference for video content rings true. As I dug into the advice, I couldn’t help but reflect on the way I engage with nonprofit social media: Is the use of humor and short-form video crucial for brands to grab my attention? Has a shorter attention span, which requires content that is skimmable.
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