EveryAction

JULY 12, 2023

Digital ads For example, say you’re interested in buying a TV, or a really cool new toy for your children. Digital ads have had an interesting few years in the nonprofit world: despite conversations among digital thought leaders about the effect Apple’s iOS 14 and 14.5

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Channel Work Fundraising Movie 224

sgEngage

MARCH 8, 2024

It’s a reliable touchstone to identify giving trends as well as shifts in sustainer and email engagement in the nonprofit digital space. When looking at online benchmarks and digital revenue, we saw that any growth or ground held was due to increases in sustainer metrics. Unsubscribe rates did not change much.

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Benchmark Blackbaud Report Online 79

DipJar

NOVEMBER 15, 2022

In this sense, impact metrics are the specific measures of the positive and negative effects of an intervention, action, or project on individuals, communities, or the environment. In this guide, we’ll answer the most frequently asked questions about nonprofit impact metrics, including: . Why Are Impact Metrics Important?

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Metrics Impact Guide Literacy 52

Bloomerang

NOVEMBER 12, 2021

Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . Dear Charity Clairity, We have some high-tech folks on our board, and some think we’re not doing enough digitally. The road to digital analytics maturity. Number two is revenue.

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Analytics Digital Tools Measure 108

Nonprofits Source

APRIL 3, 2024

In this guide, we’ll review how you can harness the power of digital marketing to promote your membership-based organization. Understand Digital Engagement Metrics Before you launch your digital recruitment marketing campaign, you need to understand how digital engagement works so you can fine-tune your strategies accordingly.

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Organization Online Influence Metrics 52

Nonprofits Source

FEBRUARY 24, 2023

Digital marketing is essential for reaching new customers, raising brand awareness, and maintaining sustainable growth in the modern age of technology. Studies show that people spend an average of eight hours and five minutes interacting with digital media per day. Doing so will help drive a high ROI for your small business.

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Map Digital Business Marketing 52

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. Define your metrics of success. The end of the year is a critical time for nonprofit fundraising.

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Practice Fundraising Guide Channel 244

Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. Spring & Summer 2022.

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Strategy Fundraising Social Media Nonprofit 278

Nonprofit Tech for Good

APRIL 20, 2020

By Dana Bakich , founder and CEO of Positive Equation – a digital consultancy focused on equipping nonprofits with the tools and resources to build impactful digital strategies. With in-person events postponed for the foreseeable future, digital opportunities own the stage. . Are you ready to innovate? .

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Raise Fund Phase Audience 325

Pamela Grow

MARCH 7, 2024

Closeup Woman hand using Laptop pc with email icon, Email concept Creating your nonprofit’s digital strategy comes with its own set of challenges, from creating engaging campaigns to standing out in donors’ inboxes. But the good news is that nonprofits benefit from higher open rates compared to regular marketing emails.

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email Storytelling Newsletter Nonprofit 69

Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. And while that may sound low, it is double the rate of Facebook Pages. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts.

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Linkedin Practice Social Media Sponsor 363

Candid

OCTOBER 17, 2022

By filling out your Candid nonprofit profile on GuideStar, you can ensure your digital presence is up to date and prioritize creating content to share on GivingTuesday. Add metrics that demonstrate effectiveness, like individuals served, community members reached, animals adopted, etc. But, there is a way to simplify this.

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Campaign Digital Profile Social Media 75

Neon CRM

MAY 31, 2023

Fundraising metrics are the key to unlocking your most effective, generosity-encouraging strategies. That’s why it’s important for fundraisers to stay up to date on nonprofit organization statistics and use metrics to inform their fundraising strategies and decisions. Here are 10 fundraising statistics worth noting.

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Statistics Fundraising Metrics Mail 97

Care2

JUNE 19, 2017

Open rates. Click-through rates. These are often the key metrics a nonprofit uses to determine the success of their digital program. Page views. Dollars donated. However, it’s not the most important one.

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Metrics email Rate Nonprofit 65

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.”

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Analytics Google Digital Marketing 100

M+R

JULY 6, 2021

Discussion of the digital space is often quite dominated by a US-centric perspective, but the kind of data we share in Benchmarks is only useful to the extent that it’s relevant to your experience. UK groups increased spending on digital ads, increasing by 62% in 2020. Other stories required a bit more in-depth reporting.

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Benchmark Headline FAQ Rate 97

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. Digital engagement is now the norm for political and nonprofit communications. Most individual email metrics have continued to decline. Email fundraising response rates are down 13%.

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Benchmark Digital Report Learning 81

.orgSource

APRIL 25, 2023

The Bureau of Labor Statistics projects that the unemployment rate will remain low, at 3.9% I frequently encounter similar situations on digital transformation projects. According to a survey by LinkedIn, 61% of U.S. workers are considering leaving their jobs in 2023. Robert Half found that 46% of U.S.

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Application Statistics Culture Job 221

Everyaction

AUGUST 23, 2018

When sending a fundraising email, nonprofit Digital staff are keenly aware of the metrics that they need to achieve; a high open rate means the most people are actually seeing the content of the email, and a high click rate indicates that the email's messaging was persuasive enough to move people to donate.

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Metrics Spam Fundraising Rate 49

Nonprofits Source

FEBRUARY 22, 2024

Keep an eye on the following metrics for your site: Web traffic. This metric measures the overall visits to your site, helping you gauge the success of your outreach efforts. This metric shows you where your visitors are coming from, whether a search engine results page, social media post, or email newsletter. Bounce rate.

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WordPress Content Strategy Create 52

M+R

APRIL 16, 2024

Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA? It’s not accurate to compare UA pageview data to GA4 pageview data since the metric logic has also changed. This year we aren’t reporting on YOY comparison metrics, for all the same reasons we’ve mentioned (UA to GA4 changes!).

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Benchmark Analytics Google Comparison 40

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes. This is where EveryAction comes in!

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Benchmark Digital Trend Report 62

Nonprofits Source

JUNE 22, 2017

Does your nonprofit have a digital marketing plan ? Creating a digital plan does that by aligning strategies to support your marketing goals. Digital Marketing Plan Chapters. Chapter 3: Digital Promotions. Why Nonprofits Need A Digital Marketing Plan. How To Build A Nonprofit Digital Marketing Plan (That works).

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Digital Marketing Guide Chapter 111

Qgiv

JUNE 10, 2022

The short answer: Digital advertising and marketing. The long(er) answer : You’ll need a comprehensive digital marketing strategy to create and publicize successful virtual fundraising events. What is Digital Marketing? Digital marketing is one of the fastest growing types of marketing. Why Do You Need It?

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Digital Marketing Online Fundraising 52

Forum One

DECEMBER 22, 2022

What parts of your digital strategy are working well? This year, the need to check in is even more critical, as 2023 will usher in a whole new paradigm for a core part of digital strategy: web metrics. Investigate what’s required to mimic any vital reports or data you’re pulling in UA, and experiment with new metrics in GA4.

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Time Metrics Analytics Adopt 72

Neon CRM

MAY 22, 2023

In fact, matching gift emails sent in the first 24 hours after a donation result in 2-3 times higher than the average nonprofit email open rate ! Enlist Your Organization’s Branding Style One of the most essential components of any matching gift outreach you send (digital and physical alike) is a consistent branding style.

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Gift Results email Metrics 97

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

” given by Rory MacPherson, principal, Trudel | MacPherson and Jai Sen,digital media strategist, Sen Associates. The always thoughtful and inspiring, Avinash Kaushik, suggests that there four social media metrics that we should focus on measuring across channels. Of course, you need to start with.

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Metrics Facebook Data Measure 96

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. Note, I borrowed this from Paull Young who heads up digital at charity: water). What are your bounce rates, time spent on site, etc? Here are more meaningful metrics to focus on that I''ve written about here on Frogloop.

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Metrics Social Media Media Social 77

Bloomerang

AUGUST 16, 2021

Investing in digital-first fundraising and marketing communications. One of the biggest problems nonprofits face is improving their low donor retention rate. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. This is part five in a six-part series.

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Analytics Strategy Fundraising Benchmark 122

M+R

JULY 27, 2023

That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks. If too little cultivation was a real problem, we’d have seen it show up in fundraising metrics, right? Well, in the last few years, email metrics did start to decline. Okay, back to the results… ???

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Fundraising Test Advocacy Metrics 52

Nonprofits Source

MAY 25, 2023

However, locating and attracting new customers within this competitive landscape can pose further challenges such as patient satisfaction rates and patient retention. It gives an inside look into your patient experience and can help your team identify potential areas to improve overall patient satisfaction rates.

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Goal Tips Review Map 52

sgEngage

JANUARY 17, 2024

Ensure you regularly track metrics such as reviews, listener numbers, audience growth rate, and the conversion rate from listeners to donors. You can monitor these metrics in native data analytics hubs on podcasting platforms such as Spotify, Apple Music, SoundCloud, and Stitcher.

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Audio Podcast Content Phase 76

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Engage new donors from the start with compelling digital marketing. Let’s get started! Learn More!

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Fund Donor Strategy Search 52

Cloud 4 Good

AUGUST 5, 2021

This migration couldn’t have come at a better time, according to Director of Digital Strategy Evan Thrailkill: “Marketing Cloud remedied internal communication challenges and replaced an email system that had become basically unusable.” . We’ve seen really great response rates from these comms.” . The Digital 360 Advantage.

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Alabama Student University Application 113

Pamela Grow

JUNE 28, 2023

According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. And while those numbers might seem modest, when you compare them to social media engagement rates, they become truly impressive. So, what do you think?

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email Rate ROI Social Media 52

The MatrixFiles

FEBRUARY 23, 2024

.” – 2024 Edelman Trust Barometer A couple of weeks ago, I facilitated a discussion through UST Education about trust and associations with Melanie Gottlieb, CEO of the American Association of Collegiate Registrars and Admissions Officers (AACRAO) and Tara Puckey, Executive Director of the Radio Television Digital News Association (RTDNA).

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Associations Industry Government Education 130

DNL OmniMedia

MAY 25, 2022

Team DNL provides Digital Nonprofit Leadership to mid-sized and large nonprofit organizations. Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. There are virtually unlimited metrics you can track— if you can collect the data, you can analyze it. However, not all metrics will be useful for your organization’s strategy.

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Analytics Org Adwords Metrics 52