Saleforce Nonprofit

APRIL 19, 2021

When I talk with nonprofit leaders about digital transformation , I get responses that range from excitement and optimism to skepticism and overwhelm. It can sound big and murky, but digital transformation simply means integrating technology into your organization in a way that enhances your ability to deliver on your mission.

Digital 116

Digital Question Mentoring Michigan 116

Nonprofit Tech for Good

JUNE 24, 2021

The key to building a digital strategy that works is DATA. What social media metrics matter for your nonprofit. Did you scroll through content on Instagram today? Or maybe watch a live video on Facebook? Ever wonder what made you pause on that post, hit like to engage, or donate?

Social Media 356

Social Media Data Free Media 356

Nonprofit Tech for Good

OCTOBER 17, 2023

In our current digital landscape, having a strong social media presence is essential for nonprofit organizations. For social media content, focus on metrics like likes, shares, comments, click-through rates, and follower growth. In influencer campaigns, measure reach and impressions.

Social Media 330

Social Media Media Social Influence 330

DNL OmniMedia

NOVEMBER 12, 2020

Using that knowledge, we’ve created this guide to help your team understand major gift KPIs, the metrics you should be tracking, and the top tips to do so successfully. You’ll explore major gift metrics through the following guide: Overview of Major Gift Fundraising Data. 3 Tips to Track Major Gift Metrics More Effectively.

Metrics 52

Metrics Gift Track Tech 52

EveryAction

JULY 12, 2023

Digital ads For example, say you’re interested in buying a TV, or a really cool new toy for your children. Digital ads have had an interesting few years in the nonprofit world: despite conversations among digital thought leaders about the effect Apple’s iOS 14 and 14.5

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Channel Work Fundraising Movie 224

Nonprofits Source

FEBRUARY 24, 2023

Digital marketing is essential for reaching new customers, raising brand awareness, and maintaining sustainable growth in the modern age of technology. Studies show that people spend an average of eight hours and five minutes interacting with digital media per day. Doing so will help drive a high ROI for your small business.

Map 52

Map Digital Business Marketing 52

Association Analytics

SEPTEMBER 13, 2023

Going Beyond Basic Metrics Learning analytics goes beyond basic metrics to offer you a deeper understanding of course performance and learner engagement. By going beyond basic metrics and digging deeper, you can uncover insights that will lead to more satisfied learners and more successful educational programs.

Analytics 169

Analytics Education Program Impact 169

Nonprofits Source

APRIL 3, 2024

In this guide, we’ll review how you can harness the power of digital marketing to promote your membership-based organization. Understand Digital Engagement Metrics Before you launch your digital recruitment marketing campaign, you need to understand how digital engagement works so you can fine-tune your strategies accordingly.

Organization 52

Organization Online Influence Metrics 52

Byte Technology

APRIL 16, 2021

When you are in the process of growing your online business, there are essential metrics you will need to track to ensure that your business is expanding. One of those crucial metrics is your website’s conversions. Website conversions enable you to determine whether or not you are succeeding in your digital marketing campaign.

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Rate Conversation Websites Metrics 246

Association Analytics

JUNE 21, 2023

8: Your Organization Doesn’t Have KPIs and Metrics Challenge : Without key performance indicators (KPIs) or metrics, your organization is missing out on vital information about your members. Set up your KPI and metrics! 7: Your Taxonomy Isn’t Organized In a Useful Way Challenge : Digital closets are a lot like physical closets.

Associations 319

Associations Challenge Data Taxonomy 319

sgEngage

MARCH 8, 2024

It’s a reliable touchstone to identify giving trends as well as shifts in sustainer and email engagement in the nonprofit digital space. When looking at online benchmarks and digital revenue, we saw that any growth or ground held was due to increases in sustainer metrics. We look forward to this report every year.

Benchmark 78

Benchmark Blackbaud Report Online 78

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. Define your metrics of success. The end of the year is a critical time for nonprofit fundraising.

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Practice Fundraising Guide Channel 244

Whole Whale

APRIL 5, 2024

By identifying potential partners, ensuring compliance, and measuring impact, nonprofits can maximize the effectiveness of their digital advertising efforts. Measuring impact Some ad libraries provide performance data, such as impressions or engagement metrics.

Library 104

Library Influence Demographics Nonprofit 104

Forum One

MARCH 18, 2021

So, it makes sense that something as all-encompassing as digital transformation feels herculean. For many organizations, digital transformation is still nothing more than a buzzword. So, how do we get our colleagues to see the importance of updating the way they work and buy into a digital transformation strategy?

Digital 88

Digital Demonstration Colorado Leadership 88

M+R

MARCH 11, 2024

The annual M+R Benchmarks Study will once again explore the labyrinth of nonprofit digital fundraising, advocacy, and marketing metrics. This year’s M+R Benchmarks will feature a virtual candyland of useful information about digital ads, email, mobile messaging, social media, web performance, and more.

Mail 73

Mail Results Benchmark United States 73

Nonprofit Tech for Good

APRIL 20, 2020

By Dana Bakich , founder and CEO of Positive Equation – a digital consultancy focused on equipping nonprofits with the tools and resources to build impactful digital strategies. With in-person events postponed for the foreseeable future, digital opportunities own the stage. . Are you ready to innovate? .

Raise 325

Raise Fund Phase Audience 325

Candid

OCTOBER 17, 2022

By filling out your Candid nonprofit profile on GuideStar, you can ensure your digital presence is up to date and prioritize creating content to share on GivingTuesday. Add metrics that demonstrate effectiveness, like individuals served, community members reached, animals adopted, etc. But, there is a way to simplify this.

Campaign 75

Campaign Digital Profile Social Media 75

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.”

Analytics 100

Analytics Google Digital Marketing 100

Nonprofit Tech for Good

MAY 8, 2019

By Maria De La Guardia , design director and brand strategist at Bureau for Good , a design agency that helps nonprofits explain why they matter across digital and print media. Race Forward’s digital footprint now includes four main properties, including Colorlines , a daily news site.

Online 248

Online Hunger Metrics Drupal 248

Media Cause

JUNE 22, 2021

Some people might even call them the peas and carrots of digital engagement. In the world of digital marketing, action begets action, making recent activists excellent prospects for a potential donation. Direct fundraising asks are part of a well-rounded digital calendar. Yes, those people are us). Email Cadence. Going forward.

Advocacy 101

Advocacy Digital Fundraising Global 101

Care2

JUNE 19, 2017

These are often the key metrics a nonprofit uses to determine the success of their digital program. Open rates. Page views. Click-through rates. Dollars donated. However, it’s not the most important one.

Metrics 65

Metrics email Rate Nonprofit 65

Care2

MARCH 23, 2022

The Digital Strategy Summit (March 28-April 1) is five days of online content bringing you and your team the latest trends in digital strategies for nonprofits, charitable campaigns, and advocacy movements. In addition to workshops, the Digital Strategy Summit will also feature lively and insightful panel discussions.

Digital 41

Digital Strategy Learning Online 41

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. Digital fundraising professionals face a significant new challenge when it comes to fundraising on Facebook. For your copy, consider which appeals have worked best in other digital channels.

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Facebook Fundraising ROI Virginia 245

NTEN

DECEMBER 29, 2014

Your website, blog, social media, and other digital platforms are doing really well, and you even have metrics to prove it. Data google analytics nonprofit digital strategy Organizational Culture web metrics IT Staff' That’s awesome! But now what? How do you know if your efforts are worthwhile?

Metrics 40

Metrics Digital Web Analytics 40

Qgiv

APRIL 22, 2024

Digital marketing Nowadays, people are becoming more and more focused on digital media. Digital marketing is more and more common because that’s where the people are. Digital marketing is often a cost-effective option for organizations because there are many free online tools to help you create content and track your campaigns.

Marketing 52

Marketing Guide Nonprofit Channel 52

Qgiv

JUNE 10, 2022

The short answer: Digital advertising and marketing. The long(er) answer : You’ll need a comprehensive digital marketing strategy to create and publicize successful virtual fundraising events. What is Digital Marketing? Digital marketing is one of the fastest growing types of marketing. Why Do You Need It?

Digital 52

Digital Marketing Online Fundraising 52

NTEN

JANUARY 5, 2015

Your website, blog, social media, and other digital platforms are doing really well, and you even have metrics to prove it. Data google analytics nonprofit digital strategy Organizational Culture web metrics IT Staff' That’s awesome! But now what? How do you know if your efforts are worthwhile?

Metrics 36

Metrics Digital Web Analytics 36

Nonprofits Source

JUNE 22, 2017

Does your nonprofit have a digital marketing plan ? Creating a digital plan does that by aligning strategies to support your marketing goals. Digital Marketing Plan Chapters. Chapter 3: Digital Promotions. Why Nonprofits Need A Digital Marketing Plan. How To Build A Nonprofit Digital Marketing Plan (That works).

Digital 111

Digital Marketing Guide Chapter 111

Everyaction

AUGUST 23, 2018

When sending a fundraising email, nonprofit Digital staff are keenly aware of the metrics that they need to achieve; a high open rate means the most people are actually seeing the content of the email, and a high click rate indicates that the email's messaging was persuasive enough to move people to donate.

Metrics 49

Metrics Spam Fundraising Rate 49

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. Digital engagement is now the norm for political and nonprofit communications. Most individual email metrics have continued to decline. Digital ad budgets grew by a whopping 144% in 2018.

Benchmark 81

Benchmark Digital Report Learning 81

DipJar

OCTOBER 28, 2022

We’ll discuss creating a strategy with objectives and metrics, developing lead generation and scoring models, creating donor journeys and prospect warming campaigns, and designing the infrastructure to make it all work. About the Speaker. This collaboration was arranged through a listing on Nexus Marketing’s HAPO (Help a Partner Out) page.

Program 98

Program Giving Podcast Metrics 98

Forum One

JANUARY 30, 2024

The judging panel for these prestigious awards is the International Academy of Digital Arts and Sciences (IADAS), a diverse assembly of social impact leaders and experts dedicated to rebuilding our world. This innovative project offers comprehensive data on 36 metrics for all 435 U.S.

Award 73

Award Captivate Celebrate Voice 73

Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. LinkedIn Analytics offer an important key metric that Facebook, Twitter, and Instagram do not – the ability to view clickthroughs on organic posts.

Linkedin 363

Linkedin Practice Social Media Sponsor 363

M+R

APRIL 16, 2024

Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA? It’s not accurate to compare UA pageview data to GA4 pageview data since the metric logic has also changed. This year we aren’t reporting on YOY comparison metrics, for all the same reasons we’ve mentioned (UA to GA4 changes!).

Benchmark 40

Benchmark Analytics Google Comparison 40

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes. This is where EveryAction comes in!

Benchmark 62

Benchmark Digital Trend Report 62

Forum One

DECEMBER 22, 2022

What parts of your digital strategy are working well? This year, the need to check in is even more critical, as 2023 will usher in a whole new paradigm for a core part of digital strategy: web metrics. Investigate what’s required to mimic any vital reports or data you’re pulling in UA, and experiment with new metrics in GA4.

Time 72

Time Metrics Analytics Adopt 72

Connection Cafe

JANUARY 28, 2020

In fact, companies with digitally literate board members significantly outperformed their peers on key metrics: “ Doing business in the digital era entails risks ranging from cybersecurity breaches and privacy issues to business model disruptions and missed competitive opportunities.

Museum 44

Museum Digital Benefit Massachusetts 44