Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes. This is where EveryAction comes in!

Benchmark 62

Benchmark Digital Trend Report 62

Whole Whale

SEPTEMBER 8, 2023

Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. This could involve: Running digital ads on a consistent daily/weekly basis to stay top-of-mind. Lean into what works.

Lesson 59

Lesson Fundraising Digital Test 59

Nonprofits Source

SEPTEMBER 1, 2017

In this weekly nonprofit marketing link roundup , we’re taking a look at articles that are all about digital fundraising strategies. We rummage through troughs of data to tweak campaigns, make minor adjustments to landing pages, and obsess over A/B testing email subject lines all in the name of incremental improvement.

Digital 68

Digital Marketing Strategy Adwords 68

Forum One

FEBRUARY 23, 2023

AI can help diagnose diseases, analyze test results more efficiently, and scan x-rays, MRIs, and CAT scans to find anomalies. It can also help predict who is at risk of heart attacks, strokes, dementia, and mental health issues based on family and personal histories, test results, and even the way people speak.

International 71

International Develop Help Disaster 71

Saleforce Nonprofit

FEBRUARY 11, 2022

This isn’t a surprise — the world was becoming more digital prior to the pandemic — but the shifts we’ve all made in the past two years have really accelerated digital adoption for the impact sector. Now is the time to take hold of this opportunity to embrace digital strategies in order to raise more funds with less effort.

Online 103

Online Tips Fundraising Nonprofit 103

M+R

FEBRUARY 5, 2021

And so, too often, the magic of mid-level giving is lost, especially in digital channels. One of the most astonishing things we’ve found in our digital marketing to these high-value audiences is that just a very small lift in performance among them can yield significant increases in revenue. However, digital can be a bit trickier.

America 105

America Digital Audience Channel 105

Beth's Blog: How Nonprofits Can Use Social Media

MAY 8, 2019

Adam traced the history of how fundraising practices, from face-to-face, direct mail, telemarketing, digital, mobile, and AI. Test, Iterate, Learn: Successful AI-Driven fundraising requires skills to test, iterate, and learn – all based on data. He also mentioned Quilt.Ai

Campaign 113

Campaign Fundraising Adobe Test 113

.orgSource

SEPTEMBER 5, 2023

Is digital transformation dead? At this point, any group missing the digital gene is probably extinct. The focus has gone beyond whether or not you will have digital platforms. The focus has gone beyond whether or not you will have digital platforms. Well, for the majority of organizations, the transformation is over.

Trend 221

Trend Digital Gartner Virtual 221

sgEngage

SEPTEMBER 28, 2021

Take your online fundraising beyond email by leveraging other channels like texting, digital ads, and DRTV (direct response TV). Include personalization such as giving history, targeted donation amounts, sustainer status, and contact preferences in both your emails and online donation forms. Optimize Online Giving.

Online 95

Online Fundraising Benchmark Adwords 95

Achieve

MAY 24, 2024

Use gamification tools: Send polls or quizzes that test supporters’ knowledge of your mission to keep them tapped into your organization and eager to learn more. With the right text messaging software, you can easily add in multimedia elements like pictures and videos to inspire audiences.

Retention 52

Retention Rate Donor Campaign 52

Whole Whale

MARCH 30, 2023

Giving history : Understanding your donor’s giving history can help you segment your donors and target your fundraising appeals more effectively. This can include demographic information, giving history, communication preferences, and other relevant data points. How are donor personas usually created?

Donor 52

Donor Build Demographics New York City 52

Nonprofit Tech for Good

NOVEMBER 15, 2019

Kindful places a heavy focus on data, giving the user access to donors’ giving history, wealth details, and rating for likelihood to give. Nonprofits can easily track in-depth information regarding the number of meetings, relationships ties, and giving history. Also of exceptional value is the Neon Web Studio.

Relationship 231

Relationship Software Management Pledge 231

Forum One

SEPTEMBER 15, 2023

Here at Forum One, we have been busy helping organizations prepare for GA4 , and even though our partners have now had time to test it out, GA4 still poses a steep learning curve, and frankly, prompts a lot of complaints. As of July, it is officially gone, replaced by GA4. Key issues of concern (i.e.,

Analytics 75

Analytics Museum University Google 75

Forum One

JUNE 8, 2022

Forum One received 11 awards in seven categories in this year’s awards for excellence and distinction in website design, development, and digital strategy across the categories of government, DEI, education, arts, health, cultural institutions, and annual reports for corporate communications. Truman Scholarship Foundation.

Award 69

Award Communication Arkansas Drupal 69

sgEngage

JANUARY 30, 2024

Your team tests the new solution with new data points to see how it responds and the accuracy of its outputs. You’ll further test and refine the tool over time the more you use it to support your fundraising. You add the data to a machine-learning solution, which uses the information to learn about your donor base.

Tools 87

Tools Donor Fundraising Survey 87

sgEngage

OCTOBER 9, 2023

These technologies can do everything from poetry to code to digital art to research to essay writing. Adaptive learning models can empower teachers to customize instruction for each student’s needs, and students can even personalize a digital tutoring experience. Generative AIs have the power to transform education.

Generation 97

Generation Education Blackbaud Model 97

Get Fully Funded

AUGUST 4, 2023

The letter should be personalized with each donor’s name and ask amounts calculated according to their unique giving history Outer window envelope with tease text, logo, and return address Pre-addressed reply envelope with a code to track the mailing. Test 1 printout of each item, then 10-25 before sending 100s through.

Money 98

Money Tips Time Mail 98

Bloomerang

MAY 6, 2021

In the early 2000s, companies such as Google and Facebook, communication, and sharing in the digital world took off, connecting people around the planet with each other. As exciting as those early years were, inevitably, there were unforeseen events that happened as the world became almost entirely digitized. Perhaps privacy is dead.

Donor 138

Donor Law Data New York 138

DNL OmniMedia

AUGUST 1, 2023

With this in mind, we’ll highlight four digital healthcare technology trends that your organization may benefit from tracking: Artificial Intelligence Cloud Integration Enhanced Data Privacy Security Personalized Healthcare Before discussing each trend in detail, it’s important to acknowledge the role of these technologies.

Trend 52

Trend Technology Analytics Integration 52

DNL OmniMedia

NOVEMBER 14, 2023

As the digital landscape continues to evolve, nonprofits are increasingly turning to technology to streamline operations, engage with donors and volunteers, and improve their ability to further their missions. Building and testing: Translate the solution into programmed code, which will then be tested in a mirror or copy system.

Consultant 52

Consultant Nonprofit Integration Review 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2018

Take for example the # AskACurator hashtag created by a digital expert who works with museums almost five years ago and still active today. Someone sent out a tweet wondering if London’s Natural History Museum and Science Museum went to war, which would win. One museum said they have dinosaurs; the other said they have robots.

Twitter 141

Twitter Poll Museum Charlotte 141

sgEngage

APRIL 19, 2023

Maybe it’s because we’re starting to struggle with the AI Mirror Test or we’re getting close to a successful completion of the Turing Test. Naturally, this led to a ton of consternation about Carroll’s play-calling (“worst play-call in Super Bowl history.”)

Model 72

Model Italy Test Generation 72

Bloomerang

AUGUST 28, 2023

Giving histories, gift amounts, and frequencies can reveal a lot about future willingness to give. Once you have information about your supporters’ interests, engagement histories, and past interactions with your organization, you can reach out to them with more personalized messages that speak to their motivations.

Profile 91

Profile Software Nonprofit Donor 91

Amy Sample Ward

JANUARY 26, 2011

Perhaps around passing one of the most important legislative bills in your organization’s history? " Great example of digital storytelling and community engagement. Progress requires testing, trialing and constant iteration – in short, many failures. ." Twitter beta-tested a spine."

Web 180

Web Contest Philanthropy Bookmarking 180

Bloomerang

JUNE 28, 2021

In the first article of this three-part series, I explored why digital transformation must be an immediate priority and looked at some ways to get there. You still have money to raise, and years of testing and research shows donors are central to your mission —not just a means to an end. Donor experience. What they value matters.

Culture 111

Culture Strategy Nonprofit Philanthropy 111

Amy Sample Ward

AUGUST 28, 2011

For example, when I travel to a new neighborhood or city, I open the app as I walk down the street to explore photos and stories of my exact location across history. Looking for more resources for turning your organization’s stories into digital engagement? So join me in saying , “I’ll try that, please!&#.

Story 222

Story Tools Help Online 222

Allegiance Group

FEBRUARY 2, 2024

Note what both of these communication channels have in common: they’re digital. In the internet age, nonprofits need to have a prominent digital presence. Digital marketing also promotes higher retention and engagement by establishing more donor touchpoints. What are the benefits of digital marketing for nonprofits?

Digital 52

Digital Marketing Channel Nonprofit 52

Qgiv

JUNE 15, 2022

After some sleuthing we came across Qgiv, got a demo and the rest has been history. Instead of that, here’s a success that might seem unexpected but epitomizes one of our key tenets and is pretty typical of what happens when our team deploys our digital strategies. Q: What makes Oneicity different? O: Great question.

Seattle 52

Seattle Relationship Fun Team 52

Whole Whale

SEPTEMBER 20, 2022

While Whole Whale offers support for a specific kind of digital fundraising , there is a wide world of fundraising services that these companies can offer. Previously, CAP has served clients in education, human services, youth serving organizations, religious organizations, and arts, culture, history, and environmental. Online Course.

Consultant 52

Consultant Fundraising Phoenix Atlanta 52

Saleforce Nonprofit

JULY 21, 2021

According to Salesforce.org’s Nonprofit Trends Report (3rd Edition), 71% of organizations surveyed had to accelerate their move to digital programs or events last year due to the pandemic. The giving history on her actual record is now understated. Discrete segments can be tested based on timely nuances in supporter behavior.

Integration 120

Integration System Los Angeles Picture 120

Everyaction

APRIL 30, 2018

Don't miss the first installment, covering how Student Activities offices are using digital tactics to increase engagement on campus ! Digital communication that stands out. If your digital program is still struggling to boost engagement, ask alumni what they want to hear about from you!

University 40

University Practice Tech Mail 40

Everyaction

APRIL 30, 2018

Don't miss the first installment, covering how Student Activities offices are using digital tactics to increase engagement on campus ! Digital communication that stands out. If your digital program is still struggling to boost engagement, ask alumni what they want to hear about from you!

University 40

University Practice Tech Mail 40

Forum One

AUGUST 31, 2021

Web accessibility refers to the design and implementation of digital products and services (i.e., While technology will always have room for improvement, we are already at the point in history where no website in the world needs to have severe accessibility problems. Test whether or not it works. Because we can—and should.

Beginner 46

Beginner Accessibility Web Lesson 46

Nonprofit Tech for Good

MAY 25, 2024

Marketing Automation for Nonprofits Modern digital marketing platforms offer a range of tools to help you do your job better. 2) Segmented Communication Nonprofits can segment their donor and supporter lists based on various criteria such as donation history, demographics, and interests. Test both! Which email copy is best?

Marketing 197

Marketing Fundraising Test Nonprofit 197

Amy Sample Ward

JUNE 21, 2011

Ruth Cohen – American Museum of natural History. Research libraries have been facing daunting challenges in the digital world, but not everything is digital in research and the library really wants to connect people with the curators and staff that can help them. Ruth Cohen – American Museum of natural History.

Game 140

Game Culture Museum Change 140

Whole Whale

MAY 20, 2021

While Whole Whale offers support for a specific kind of digital fundraising , there is a wide world of fundraising services that these companies can offer. Previously, CAP has served clients in education, human services, youth serving organizations, religious organizations, and arts, culture, history, and environmental. Online Course.

Consultant 52

Consultant Fundraising Phoenix Atlanta 52

Tech Soup

AUGUST 19, 2014

Our Storymakers 2014 challenge kicks off August 26, so to get you inspired, I've compiled some great examples of digital storytelling in crowdfunding campaigns. " The blue whale enthusiast schools him on some basic facts of how seismic testing and off-shore oil drilling are affecting the species.

Storytelling 58

Storytelling Campaign Chicago Minneapolis 58