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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Step 1: Build the top of your funnel SImply put, building the top of the funnel means participating in activities designed to create awareness about your association. Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility.

Create 169
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Get Cybersecurity Right for Your Low-Code/No-Code Projects

sgEngage

Every piece of software has a software development lifecycle (SDLC) that typically involves discovery, requirements gathering, design, implementation, testing, deployment, and ongoing maintenance. How can your organization embrace the speed and power of low-code development and still have the peace of mind that your data is protected

Project 67
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Designing for Nonprofits: Our Commentary + Experience

Media Cause

Within Media Cause’s Creative, Brand, and Design team, one of our favorite things to do— besides creating incredible work for our clients—is sharing inspirational and educational resources with each other: articles, POVs, webinars, classes, books, case studies, blogs, tutorials, cheese. Creative-problem solving on a small budget.

Design 52
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Diversity in Design: Inclusion Won’t Fix a Broken System

Media Cause

The other day I attended an information session for a new initiative centered around increasing diversity in design. It was created and hosted by one of the largest design firms in the world, and because of their reputation and great PR team, the call was filled with designers, architects, and executives all ready to join the cause.

Design 52
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The 5 Rules of Successful Annual Appeal Fundraising Letters

The Fundraising Authority

The reason for this is that it gives the charity a good reason for contacting donors for general operating funds as opposed to asking for designated dollars, and it is a great opportunity to cast a wide net through an easily scalable medium (direct mail). Write professional drafts with A.I.

Mail 321
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Testing Your Donation Form Part 2: Designing Your Test

Connection Cafe

Note: This is the second in a series of posts about usability testing your website from guest author Brandon Granger, Senior Interaction Designer for Blackbaud. In the first part of this series , we talked about why you should test your website and donation form with real supporters. Makes sense, no?

Test 38
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Study the Data, But Eat the Cake—Put the Human Factor Forward

.orgSource

Industry giants are investing millions to tap the large data sets that give them competitive insight into their customers’ hearts and minds. Algorithms can be designed to be objective and unbiased, reducing the risk of human error and judgment in decision-making. Caveat here—that depends on the human’s perspective.

Data 221