TechImpact

JULY 16, 2014

According to a 2013 study conducted by Blackbaud , overall donations to nonprofits increased in 2013 by 4.9%, and digital donations increased 6.4%. In another 2013 study conducted by Blackbaud found that “response and click through rates in nonprofit email campaigns declined by 16% and 18.7%, from 2012.” Generation demographic.

Donor 237

Donor Effective Fundraising Blackbaud 237

sgEngage

JULY 24, 2023

As birth rates decline and populations age, the effects on enrollment numbers, funding, and institutional sustainability become increasingly pronounced. With fewer young individuals entering the age cohort traditionally associated with college attendance, institutions face the risk of lower enrollment rates.

Education 84

Education Student Award University 84

Nonprofit Tech for Good

AUGUST 9, 2021

That said, organic reach has been dropping slightly for LinkedIn Pages over the last year and will likely continue to do so, but the recent growth in its popularity, the demographics of its users, and the ability to connect with donors and engage corporate sponsors and foundations have made LinkedIn a must-use social network for nonprofits.

Linkedin 360

Linkedin Practice Social Media Sponsor 360

Volunteer Hub

FEBRUARY 14, 2022

When older adults were asked why they volunteered, in a study conducted by Home Instead Senior Care, the most common responses were: To provide assistance to causes they care about (99%). Seniors are the fastest growing demographic on the internet according to recent research. Million older adults contributed more than 3.3

Volunteer 90

Volunteer Software Management Registration 90

ASU Lodestar Center

JUNE 15, 2022

However, if boards and upper management do not prioritize human capitol recruitment and retention with proper funding, then the result is often high turnover rates and lack of skilled leaders. A byproduct of low overhead spending and reduced recruiting efforts is demographically underrepresented leadership in the sector. “As

Skills 52

Skills Colorado Retention Rate 52

Care2

JULY 26, 2013

Millennials are often the target demographic for many nonprofits, as they are known to be the most technologically-savvy with high adoption rates of smart phones, their value of entrepreneurship, and the belief that they can make a local difference, according to the Telefonica Survey.

Global 78

Global North America Difference Studies 78

Nimble AMS

DECEMBER 11, 2022

While not quite as large a demographic as Millennials , Gen Z is historically the most racially and ethnically diverse generation to date. The Community Brands 2022 Association Trends Study found 69% of Generation Z prefer connecting on TikTok, 82% on YouTube, and 82% on Instagram. Statista estimates there are 68.6

Associations 135

Associations YouTube Generation Mobile 135

Nonprofits Source

MAY 15, 2024

Studies show that people spend an average of almost eight and a half hours interacting with digital media per day. Then, tailor your communications according to each persona’s demographics, behaviors, preferences, and motivations. For example, if your goal is to increase sales, you’ll need to track the campaign’s conversion rate.

Map 52

Map Digital Business Marketing 52

Allegiance Group

APRIL 15, 2024

Studies show that 63% of Gen Z consumers were more excited about direct mail in 2022 than they had been in previous years. On average, direct mail has an open rate of 57.5% Then, pair those motivations with demographic descriptors to paint a more detailed picture of the audience your direct mail fundraising efforts will target.

Mail 52

Mail Fundraising Nonprofit Channel 52

Nimble AMS

JULY 19, 2022

According to a Community Brands Association Trends Study , 78% of professionals reported higher than average workloads. Try keeping your questions as specific as possible and offer ratings like 1-10 as an answer. When selecting a focus group try to pick a demographically diverse and representative group of employees.

Survey 119

Survey Associations Tips Interview 119

Bloomerang

SEPTEMBER 27, 2023

Sometimes a surprise donation request has value A study of around 6,000 participants from the Journal of Public Economics found that alerting the participants to the upcoming ask for a donation decreased click-through rates. Send something, even if it’s just a thoughtful email and an online post asking for their support.

Gift 107

Gift Celebrate Goal Donor 107

Nonprofits Source

FEBRUARY 24, 2023

Studies show that people spend an average of eight hours and five minutes interacting with digital media per day. Then, tailor your communications according to each persona’s demographics, behaviors, and motivations. Send surveys.

Map 52

Map Digital Business Marketing 52

Nonprofits Source

NOVEMBER 7, 2023

That means you must have a comprehensive understanding of your supporters’ demographics and interests Leverage tools like your CRM platform and previous social media analytics to pinpoint who your audience is and what they care about. Studies show that successful social media brands tend to post around 3-5 times a week.

Social Media 52

Social Media Media Build Social 52

Whole Whale

AUGUST 25, 2021

Direct mail response rate (to house): 4% Postage per letter: $0.49. Direct mail response rate: (to house): 5% Postage per letter: $0.47. Direct mail response rate: (to house): 5% Postage per letter: $0.49. Direct mail response rate: (to house): 9% Postage per letter: $0.50. Foundation giving was $58.46 Mail stats.

Stats 96

Stats Trend Mail Fundraising 96

Whole Whale

SEPTEMBER 8, 2023

The 5 key points from “Ogilvy on Advertising” Do your homework – Study the product, its competitors, and research consumers’ views before developing advertising. Learn from direct response – Study annual appeals, door knocking, and other methods that inspire immediate action. Thorough understanding leads to big ideas.

Lesson 59

Lesson Fundraising Digital Test 59

ASU Lodestar Center

JUNE 22, 2022

Even though higher rates of BIPOC staff report aspirations of being in leadership positions while also having similar qualifications as their white peers, there is still a racial gap in board and staff leadership. Utilizing hiring technology that hides applicant demographics. Lack of representation.

Leadership 52

Leadership North Dakota Minneapolis Minnesota 52

Bloomerang

AUGUST 30, 2021

The Fundraising Effectiveness Project (FEP) noted that while 2020 saw an overall increase in giving, that year’s donor retention rate dropped by 4.1 Check your belly: Donors are still giving up at rapid rates. The overall donor retention rate was 43.6% , a 4.1% drop from the 2019 rate of 45.4%. . You can do it! .

Donor 102

Donor Giving Retention Gift 102

BoardAssist

JUNE 27, 2017

A recent study shows that, for every 1000 email subscribers, nonprofit organizations have 13 mobile subscribers. When you consider that texts have a 45 per cent response rate , it makes sense for nonprofits to invest in expanding their SMS database. Use Demographics to Send Targeted Messages. Text-to-Give Case Studies.

Giving 49

Giving Libya Demographics Adopt 49

Qgiv

APRIL 9, 2024

Facebook Facebook , one of the Metaverse social media platforms, is one of the largest social media platforms and has a diverse user base that spans all demographics, but depending on your community, you may find more interactions with older audiences on the platform. Where do they spend their time on social media? Higher reach.

Social Media 52

Social Media Media Guide Social 52

Saleforce Nonprofit

AUGUST 30, 2021

Sometimes, third-party evaluation, which includes rigorous study design and statistical analysis, is required to properly understand a program’s impact. Other times, programs can achieve rigor in collecting evidence with simpler methods, such as discussing learning questions that will lead to insights on one part of an intervention.

Integration 69

Integration Impact Practice Management 69

The Science Behind Engaging your Supporters

OCTOBER 24, 2018

As the End-of-Year fundraising season approaches and strategic planning for 2019 looms, technological advances, donor demographic shifts and nonprofit workloads all pose challenges for nonprofit fundraising professionals. Rising email spam rates Many nonprofits depend on email as the backbone of their digital fundraising programs.

Fundraising 66

Fundraising Spam Database Social Media 66

Bloomerang

MAY 3, 2021

One place I worked saw appeals with notes get a 30%+ rate of return vs. a 4% return from appeals without notes! . Also, monthly donors are retained at an average rate of 80 – 90% vs. 43% for one-time donors. . Add a handwritten note to your annual appeal. I know of no other strategy that lifts response as remarkably as this one.

Action 130

Action Donor Tips Fundraising 130

Care2

FEBRUARY 17, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Direct Mail typically generates a 0.5%

Demographics 45

Demographics Social Media Online Advocacy 45

3rd Sector Labs

MAY 14, 2014

And we wonder why retention rates are falling, and why donor acquisition efforts fail too often. Giving patterns, gift potentials, areas of interests and demographics represent starting points for analyzing your database. Study, re-think, revise. What do to? Your donor database is a gold mine. What can smaller organizations do?

Analytics 170

Analytics Data Fundraising Database 170

Cloud 4 Good

MAY 31, 2022

Additionally, more than a third are parents or caregivers, more than triple the systemwide rate. Calbright College caters to an incredibly diverse student body in need of modern tools to complement its student experience. 92% of Calbright’s students are 25 or older, compared to 42% across the California Community Colleges system.

Student 59

Student California Application Classroom 59

Candid

APRIL 13, 2021

Census Bureau estimates , however, that at the current rate, it will take until 2059 for the pay gap to disappear, so there is still a long way to go.) Indeed, the date has steadily crawled earlier over time, and last year was the first time U.S. Equal Pay Day moved from April to March. On the other hand, perhaps we should not be surprised.

Nonprofit 98

Nonprofit National Trend Report 98

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2012

If after reading these tips, you want to want some more case studies and indepth resources, please see this post: ” How A Small Nonprofit Used Facebook Ads Effectively “ Six Things Nonprofits Should Know About Facebook Ads – guest post by Taryn Degnan. 3. Determine your ideal audience. 08 CPC, and $.002

Facebook 130

Facebook Los Angeles San Francisco Demographics 130

Qgiv

JUNE 23, 2021

By itself, this data is helpful to know about how many users fit your target demographic. Click-Through-Rate (CTR): This is a measure of the number of times those who view your ads click on the ad and get taken to your website. You want your conversion rate to be as high as possible. Send save-the-dates, invites, and reminders.

Practice 52

Practice Marketing Fundraising Social Media 52

Care2

FEBRUARY 17, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Direct Mail typically generates a 0.5%

Demographics 34

Demographics Social Media Advocacy Online 34

Tech Soup

DECEMBER 16, 2013

According to a new study by the Indiana University Lilly Family School of Philanthropy and Jumpstart Labs , nearly three-quarters of U.S. There are few differences in giving rates among different religions or denominations. In other words, different religious traditions give at similar rates to one another.

Charity 50

Charity Donation Share Indiana 50

DNL OmniMedia

APRIL 1, 2024

To fully analyze your audience’s behavior, demographics, and preferences, you could use your data warehouse to look at data from events, online interactions, giving histories, and more. For a holistic view of your programs’ performance, you might pull together information about program outcomes and participant demographics.

Data 52

Data Guide Proposal Nonprofit 52

Everyaction

JUNE 11, 2018

At the current rate, mobile traffic is set to exceed desktop traffic to nonprofit websites within a few years, making it more urgent than ever that nonprofits of every size and sphere to feature content that is not just passable, but optimized for mobile use. Mobile users, however, had just an 8% conversion rate.

Mobile 65

Mobile Technology Social Media Phone 65

Nonprofits Source

JUNE 22, 2017

A study by Ahrefs found that only 5.7% Click Through Rate (CTR). Email Opt-In Rate. Leveraging Facebook audience insights goes even deeper by providing the demographics, interests, likes, and behaviors of your audience. Once the demographic information populates you’ll gain access to audience insights.

Digital 111

Digital Marketing Guide Chapter 111

Greater Giving

FEBRUARY 25, 2021

Studies have shown websites that include a video message are 53 times more likely ( Insivia ) to reach Google’s front page than those who don’t, and video can boost conversion rates by up to 80% ( Unbounce ). Tailoring it to your main donor demographic will make sure it reaches the viewers you want to connect with most.

Video 87

Video Nonprofit Images Awareness 87

ASU Lodestar Center

JUNE 17, 2011

As part of a continuing weekly series, each Friday we invite a nonprofit expert from our academic faculty to highlight a research report or study and discuss how it can inform and improve day-to-day nonprofit practice. Seniors, in particular, are an especially important age demographic to learn more about. What did the study find?

Arizona 69

Arizona National Research Volunteer 69

Care2

OCTOBER 1, 2012

Smith, also added that Boomers not only drive the economy with their purchasing power, recent studies show that Baby Boomers now boast the highest growth rate of entrepreneurship in America. They have a desire to pass wealth to charity vs.their children. 84% of internet users 50 and over use social networking sites.

Social Media 72

Social Media Media Social Statistics 72

BoardAssist

APRIL 12, 2016

In order to understand the incidence and success of formal nonprofit collaborations , The Bridgespan Group and The Lodestar Foundation collaborated in a 2014 research study. According to the Bridgespan study, funders “need to tread cautiously” when recommending partners because they would not want their word to be taken as “dictate.”

New York 40

New York Collaboration Nonprofit Analysis 40