Nimble AMS

MAY 13, 2022

According to the Deloitte Global 2021 Millennial and Gen Z Survey , 35% of millennials and 40% of Gen Z respondents volunteered at a non-profit, charity, or community organization, w hile 55% of millennials and 52% of Gen Z respondents donated to charities. . According to Gallup , millennials seek managers who take on a mentoring role.

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Associations Mentoring Industry Professional 113

Greater Giving

JUNE 8, 2023

This data helps identify the most effective fundraising methods and areas for improvement in future events. Understanding Attendee Profiles Collect demographic information like age, gender, and occupation, along with data on how attendees learned about the event (e.g., social media, word of mouth, email marketing).

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Survey Method Profile Demographics 45

Greater Giving

JULY 20, 2022

In 2021, we found that the majority of nonprofits used social media campaigns to connect and engage with their donors (73% of those surveyed). Multi-channel marketing means spreading the word about a specific event or campaign through many different methods of communication. Donor Engagement Through New Communication Channels.

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Action Money Raise Donor 52

Forum One

AUGUST 19, 2021

Audience research can take many forms but usually looks like a mix of quantitative (concerned with discovering facts about social behaviors) and qualitative (concerned with collecting perspectives about behaviors and attitudes) collection methods.

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Test Audience Research Interview 85

Achieve

JUNE 1, 2023

You might send surveys or host meetings with high-level supporters to get their input on your organization’s strategies. Review your donor demographics. Review your donor demographics. Assessing demographic-related giving patterns can help you understand who is supporting your cause and how you can better connect with them.

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Donation Donor Giving Demographics 52

Nimble AMS

APRIL 18, 2022

One simple method to ensure you avoid common DEI mistakes at your association is to create a volunteer group for DEI initiatives. To assist with your recruitment efforts , survey your members and be sure to include questions addressing basic demographic data.

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Group Volunteer Create Tips 130

Greater Giving

DECEMBER 15, 2022

First, let’s go over the basics of the main methods your organization can use as a part of your marketing plan. Demographics like gender, age, and location. Preferred method of communication. For a more direct approach, you can also survey supporters about the effectiveness of your strategies. When they donate.

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Digital Marketing Donor Channel 75

sgEngage

APRIL 10, 2023

Along with using data from previous campaigns, analyze your donors’ demographics, such as age group and average income. Another helpful factor to keep track of is donors’ preferred communication methods. Based on all of this information, determine what kinds of events your supporters would want to participate in.

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Donor Community Tips Fundraising 74

DNL OmniMedia

MAY 25, 2022

For example, if it seems like supporters respond well to social media, you would create survey questions asking supporters to confirm whether they like (or don’t like) your current social media strategy. Step 3: Design your market research survey. Demographics. Designing Your Survey Method.

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Research Marketing Survey Nonprofit 52

The Modern Nonprofit

APRIL 18, 2023

Break down your goals into objectives and strategies: Objectives are the specific steps or milestones needed to achieve your goals, while strategies are the methods or tactics you’ll use to accomplish your objectives. These methods can help you gain insights into potential supporters’ preferences, motivations, and concerns.

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Guide Donor Fundraising Social Media 52

Neon CRM

SEPTEMBER 1, 2023

Evaluation and Impact Measurement: Methods for assessing the effectiveness and impact of nonprofit programs. Surveys can be a great tool for this. You know that few of them use TikTok and that even fewer of them fit into the demographic that enjoys the platform. You know better because you work with your constituents every day.

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Guide Business Support Metrics 52

ASU Lodestar Center

MAY 5, 2020

Raymond Flandez writes that “ of the 61 [major] institutions they surveyed, 17 percent of fundraisers were members of minority groups. These figures do not mesh with the trending demographics in today’s America. But very few blacks, Hispanics, and others were working directly with donors, the researchers noted.”.

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San Jose United States Fundraising Arizona 52

sgEngage

MAY 2, 2022

Depending on the demographics of your volunteers, certain communication platforms will be more effective than others. . You want to use the most effective method of communication to deliver important messages at the right time. Create and distribute volunteer surveys to gather feedback from supporters after any event.

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Retention Volunteer Challenge Roles 69

CauseVox

JANUARY 31, 2022

In CauseVox’s 2021 PNPL Survey , respondents indicated that not only do they prefer an installment option for donations, but this option would lead them to give larger gifts more frequently. This lets donors spread their donation out over months, in the way that works best for them, an easy and convenient method works best for everyone.

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Pledge Campaign Fundraising Florida 52

Whole Whale

SEPTEMBER 8, 2023

Survey existing donors on what compelled them to support you before. Learn from direct response – Study annual appeals, door knocking, and other methods that inspire immediate action. Survey existing donors on what spurs them to give quickly when appealed to. Remember your goal is persuading consumers. Apply those lessons.

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Lesson Fundraising Digital Test 59

DipJar

JUNE 20, 2023

Develop new methods of donor outreach? You can also survey prospective members for a new membership program! Member management software not only keeps track of your members, but also member demographics, preferences, and their history with your organization. Are you trying to reach a certain fundraising target?

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FAQ Program Guide Arkansas 52

Achieve

APRIL 28, 2022

You should track your donors’: Demographics. such as lifetime value, method of giving, gift amount, and frequency of giving. We have one word for you: Surveys. ! But you’re likely limiting your engagement opportunities by not collecting. donor data. such as age, gender, location, income, employment, education, and religion.

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Donor Tips Online Gift 59

Saleforce Nonprofit

AUGUST 30, 2021

Other times, programs can achieve rigor in collecting evidence with simpler methods, such as discussing learning questions that will lead to insights on one part of an intervention. It was more effective and equally appropriate to right-size an assessment with a survey from a statistically significant number of respondents.

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Integration Impact Practice Management 69

Qgiv

AUGUST 4, 2023

Provide multiple contact methods to your volunteers in case someone needs help getting to a volunteer location or has questions about what needs to be done. Your data tells you which volunteer demographics prefer different volunteer opportunities and what they’re more likely to sign up for. Accessibility.

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Retention Volunteer Management Practice 95

Connection Cafe

JANUARY 9, 2014

Jen initially wrote this post for me to share a highlights from a webinar we hosted: Are you asking the right questions in your post event survey? In July we sent out a survey to over 6,000 donors, participants, and team captains and got about 1,000 responses. We involved IT, Marketing, and Fund Development to help craft the survey.

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Survey Question Fundraising Social Media 34

Media Cause

JANUARY 10, 2023

Marketing has only gotten more complex over the years as nonprofits need to consider digital promotional methods such as SEO , social media presence, and targeted online advertisements. . Specifically, for your nonprofit merchandise, assess your audience by: Reviewing demographic data. Who are your supporters?

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Product Marketing Nonprofit Audience 52

Neon CRM

DECEMBER 13, 2023

There are a few methods you can use to get to know your target audience, including… Data: What can your past supporters tell you about who may be interested in your cause or services? Use the information in your database—such as your nonprofit CRM —to analyze the demographics (gender, location, occupation, age, etc.)

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Model Florida Nonprofit Benefit 52

Connection Cafe

SEPTEMBER 27, 2017

Last month, the Blackbaud Institute released a report entitled “ Share of the American Wallet ,” which uses the Bureau of Labor Statistics’ Consumer Expenditure Survey data to explore how demographic attributes and discretionary spending patterns relate to philanthropy. Or, what if 90% of your database meets all five criteria?

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Gift Research Lesson United States 44

Get Fully Funded

MARCH 2, 2023

As you proceed, you’ll have concrete methods for measuring the efficacy of your changes. Assemble and track collected data from surveys, assessments, and interviews all in one place to efficiently manage your foundational impact statistics and more. Demonstrate value and impact to funders, donors, board members, and more.

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Statistics Stats Program Management 52

Neon CRM

OCTOBER 31, 2023

Donor engagement is what your organization does to build and strengthen donor relationships and the methods you use to keep donors active and involved. You can try: Sending donor surveys. How can you connect with your donors despite all the other ads, social messages, texts, and emails that are vying for their attention?

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Donor Strategy Nonprofit Phone 98

Achieve

NOVEMBER 15, 2016

Last year I spoke at more than 75 events and I can always guarantee at least one of the questions will be: “Please tell me what issues the 80 million people in the United States who represent some of the largest and most diverse opinions and demographics want to spend their time, activism, and dollars with.”.

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Issue Brain United States Participatory 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 18, 2019

In the survey, they found most nonprofits plan to focus on social media & advertising, fundraising and email marketing to build out their marketing strategy over the next three to five years. The research discovered that organizations often have audience data to make communication more relevant and personalized.

Studies 17

Studies Gartner Marketing Integration 17

Connection Cafe

JANUARY 28, 2015

The nature of the research question will determine the content of your research, and the method you use. However, the most valuable data for your non-profit must be collected yourself, but this is do-able using common market research methods, which I describe below. Choose a method. This will help you focus your research.

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Research Marketing Method Attitude 20

ASU Lodestar Center

APRIL 10, 2017

Qualitative yet empirically-based impact evaluation bridges the gap left by other evaluative methods providing the context of mission fulfillment for a nonprofit organization. These instrumental effects are such quantifiable elements as: number of participants, academic success, economic impacts, general demographics of participants, etc.

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Evaluation Arts Story Impact 56

Connection Cafe

NOVEMBER 21, 2013

Even though personas have different demographic descriptions, the key factor that differentiates one persona from the next is what the person needs from your organization. Whatever method you use, be sure that folks get excited about them. Surveys and Interviews. Deliverables. Get excited! Other Posts in this Series. Card Sorts.

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Design Process Web PowerPoint 32

Connection Cafe

AUGUST 12, 2013

Even though personas have different demographic descriptions, the key factor that differentiates one persona from the next is what the person needs from your organization. Whatever method you use, be sure that folks get excited about them. When we create personas for a nonprofit, we try to limit the number to 5 or 6.

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Phase Articulate Research Design 33

Qgiv

NOVEMBER 13, 2023

Donor segmentation is a method of splitting your donors into multiple groups based on shared characteristics. Or you can survey your donors and discover their preferences and interests regarding your cause. Volunteers and event attendees can provide further data through registration, conversations, and surveys as well.

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Effective Donor Guide Social Media 109

Eric Jacobsen Blog

AUGUST 15, 2012

As a leader or a manger, if you’re not using storytelling as a method to rally your troops and convince others of your ideas , you’re missing out on one of the most powerful tools you have at your disposal,” says Smith. Lead With A Story explains why storytelling is so powerful and why it's back in favor within the business world.

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Storytelling Captivate Story Structure 75

Connection Cafe

NOVEMBER 7, 2013

When launching your marketing campaign you have a segmented audience with clear social and demographic information it would be easy to measure your impact and your strategy would be build based on a specific set on factors. The offer a viable tool for conducting surveys, interviews and other data collection methods you can think of.

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Data Management Nonprofit Survey 38

Connection Cafe

MARCH 11, 2014

The shifting demographics of the population will have a great impact on the creative economy. This means that board leaders and staff members must represent the community at large, and reinforces the need to survey community members for their opinions. Eliminate Barriers to Participation.

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Arts Culture Audience Wisconsin 39

Achieve

FEBRUARY 9, 2024

For example, younger generations prefer interacting via social media, while older demographics tend to use email more often. Conduct audience research using your donor database to determine your supporters’ demographics and preferred communication platforms. Bring supporters into the conversation.

Digital 52

Digital Communication Tips Poll 52

Achieve

JANUARY 31, 2022

Younger generations prefer interacting via digital platforms like social media, while older demographics tend to use email. . Conduct audience research using your donor database to determine your supporters’ demographics and preferred communication platforms. Pre-event surveys and research. Post-event surveys and follow-ups.

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Digital Communication Tips Virtual 105