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How Nonprofits Can Use Instagram for Fundraising

Nonprofit Tech for Good

Here are four strategies your nonprofit should keep in mind when using Instagram for fundraising: 1. Work With Influencers. Influencers are prominent online figures with sizable, dedicated followings. You will need to choose the influencer you work with carefully based on what you want your campaign to accomplish.

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Best Practices for Donor Acquisition and Retention Through Direct Mail

Bloomerang

Although some people think that all communication should happen online in this digital age, sending appeals through direct mail continues to be a critical fundraising strategy. Instead, they found that appeals made via traditional mail and appeals made via online tools can be effective at communicating fundraising messages.

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5 Tips For A Winning Nonprofit Digital Advertising Program

Bloomerang

Which business or organization comes to mind first? Whether it’s one of the big dogs or a smaller brand you love, they have surely advertised to you online. We’ve come to realize that just like for-profit brands, nonprofits are businesses that need to spend money to make money online. Think of a brand , any brand.

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5 Game-Changing Marketing Tips to Maximize Auction Exposure

DNL OmniMedia

Understand your audience When planning your marketing strategy, it’s helpful to start with the end in mind—who are you trying to reach? Demographics. Look into your audience’s giving history, previous event attendance, in-kind donation support, or online engagement with your cause to understand how to best reach them.

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How to Build a Social Media Following: Top Secrets Revealed

Nonprofits Source

That means you must have a comprehensive understanding of your supporters’ demographics and interests Leverage tools like your CRM platform and previous social media analytics to pinpoint who your audience is and what they care about. The content you post should be crafted with your platform and audience in mind. Let’s dive in!

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Nonprofit Merchandise: How to Market Your Products

Media Cause

Marketing has only gotten more complex over the years as nonprofits need to consider digital promotional methods such as SEO , social media presence, and targeted online advertisements. . With that in mind, let’s start by exploring how to assess that audience. . Encourage supporters to show off their purchases online.

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What’s Your Transformational Fundraising Strategy?

Greater Giving

For donors who occasionally offer a contribution, the transformational approach can lead to a commitment to regular donations that could grow overtime and the possibility the nonprofit’s message will be shared with other like-minded friends and family. Fundraising online also gave donor engagement a boost.