[PODCAST] Broaden Your Message With Influencer-Driven Campaigns | Ft. Jeanette Russell

NonProfit Hub

We talked to Jeanette about her tips for what kind of impact a social media influencer and influencer-driven campaigns can make for your nonprofit. It’s a way to measure your online impact and you can easily find these influencers. You have VIP’s, media and everyday influencers.

Instagram for Nonprofits — How Your Org Can Get Onboard

Connection Cafe

Instagram will be a major player for organizations within the next 2-3 years, given its strength in key groups, such as rural locations and most 18-34 year olds, with other demographics likely to follow. Engaging with supporters + influencers goes a long way.

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Purchase Power: Translating Buying Behaviors into Potential Donor Dollars

Byte Technology

Communication managers for non-profit organizations often find themselves struggling with one inherent problem of fundraising: determining what avenues and channels best attract the different elements of a varied demographic base.

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Weekend Reading: 2012 Trends and Young Adult Programs

Museum 2.0

The content is pretty US-specific (especially regarding tax status and education) but the blend of issues makes it more broadly relevant than other reports that focus solely on demographics or technology. Quick Hits Unusual Projects and Influences visitors

Social Media’s Double-Edged Sword Can Cut Your Way Twice

Connection Cafe

And while this, itself, is a useful finding, after learning that our priorities are not on everybody’s mind, we still want to learn what they think about it. To find the best influencers, I like using RightRelevance.com. Sometimes double-edged swords cut both ways in your favor.

The One-Size-Fits-All Donor Model Is so Last Century

Connection Cafe

At bbcon 2015 , some of the top minds in the nonprofit industry came together to present Big Idea sessions. From a demographic perspective, census data projects that the United States will become a more diverse country by 2044 with Hispanic and Asian-American populations doubling by 2060.

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Confessions from a Donor: I Didn’t Donate for 10 Years, but Now I’m a Sustainer.

Connection Cafe

Even though I get my news every morning from the great Morning Editions hosts, Steve Inskeep, Renee Montagne and David Greene and spend my days listening to This American Life, Wait Wait Don’t Tell Me and TED Radio hour, it’s never really crossed my mind to donate. What influenced me to become not just a one-time donor but a monthly donor—a sustainer? It was created with one demographic in mind: Millennials. I have a confession.

How to Prepare Your Pitch for New Technology Investments

Connection Cafe

How we get and share information, and our fundamental behaviors as human beings, are all being disrupted by the influence that technology and the internet are having on our lives and the world around us. Share current donor demographics in support of your case. Keep that in mind as your present your case for support.

How to Train and Develop Millennials


Since millennial buyer behavior is so vastly different than what traditional advertising channels can influence, understanding the demographic completely, is vital. How to Train and Develop Millennials.

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The Importance of a Connected Hospital

Connection Cafe

“A mind is like a parachute. It was a chance to have an open conversation on the technological, social, demographic, and marketplace changes coming fast and furious to the healthcare sector – and apply them to the healthcare marketing space.

Understanding the Reasons for Nonprofit Donor Churn

Connection Cafe

Some of these reasons are outside of your nonprofit’s sphere of influence, especially when it comes to bringing donors back for a repeat donation. A donor’s personal or professional background, which influences their choice of beneficiaries.

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The Fail-Safe Guide to Pitching Technology to Your Nonprofit Stakeholders

Connection Cafe

Demographics & Donor Trends. It’s also important for the leadership and development teams to take a look at threats and opportunities influencing current efforts. Addressing shortcomings now is important, but keep in mind that the Board is responsible for the long term success of the organization so capacity building is top of mind.

Non-Technology Trends for the CIO, 2014 Edition

Connection Cafe

So, I wanted to focus on the market trends and influences that will inform how nonprofits implement and leverage this technology. Analytics no longer just nice to have : The ongoing demographic shift in the U.S.

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Hyper-Personalization: Using Donor Data to Inspire Loyalty to your Healthcare Foundation

Connection Cafe

However, given that most annual giving programs are vestiges of heavy direct mail programs where costs are tied intrinsically with the cost of printing, this has deeply influenced how we view personalization.

How the Web Makes Direct Mail Better

Connection Cafe

It’s more accurate to say that they complement and influence the other, and can enhance campaign effectiveness when considered as part of a whole. Consider designing your direct mail with the following in mind: 1. Cross-channel influence is already the norm. Surprisingly, the relative age of the tech doesn’t matter; Apple’s year-old iPad appeals as much to seniors as to younger demographics. Author: Cheryl Black.

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The Diversity Question in the Arts Blogosphere

Museum 2.0

Diane Ragsdale responds with some thoughts on how funders could influence these issues, whether they should, and how organizations might respond. The Center for the Future of Museums maintains a good list of top ten resources on demographic change as related to museums.

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What are Effective Strategies Nonprofit Organizations Use to Improve Diversity and Inclusion?

ASU Lodestar Center

With this research in mind, it can be concluded that diversity and inclusion leads to effective board governance, innovative employees, employee well-being and organizational affinity in nonprofits. posted by Hira Ismail Graduate Alumna, ASU Master of Nonprofit Leadership & Management.

3 Tips You Can’t Ignore in Connecting with Gen Z

NonProfit Hub

What influences your decisions? Much has been written about millennials and how to reach this key demographic. Sarah Chain is an account director with Gavin™ , a digitally minded public relations and marketing agency based in York and Harrisburg, Pennsylvania. Marketers are constantly striving to understand the habits of their target audience. What are your habits? What do you like? What do you believe?

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How to Train and Develop Millennials Today?


Since millennial buyer behavior is so vastly different than what traditional advertising channels can influence, understanding the demographic completely, is vital. How to Train and Develop Millennials.

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8 Research-Backed Ways To Improve Marketing For Nonprofits

Nonprofits Source

Back in 2011, Google Panda was released with one purpose in mind. These tools will help to better understand the search analytics of your site, including demographics, location, and behaviors. Marketing can feel like an uphill battle.

The Ultimate Guide To The Google Ad Grants

Twenti - Digital Marketing For Nonprofits

There are three main factors which affect whether your ads will appear in search results; The way you target your ads (such as by location or demographic). Let’s break down the key factors which influence when your ads are shown: Targeting. Archives. by Zoe Allen.

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Five Common Donation Form Mistakes and How to Avoid Them

ASU Lodestar Center

You have to keep in mind that your donors are busy individuals, and donating to your organization is like taking a portion of their valued time. That means you should pay attention to their demographic as this would give you an idea what their passions and hobbies might be.

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Nonprofit Feasibility Studies: 6 Game-Changing Best Practices

Connection Cafe

Your nonprofit may not be able to influence every donor opinion to your liking, but you can at least address their concerns by listening and responding. An opening with a potential new audience or target demographic.

Guest Post: Infusing “Social” into Social Justice Organizations

Beth's Blog: How Nonprofits Can Use Social Media

Time Magazine provocatively named “The Protester” as its 2011 “Person of the Year” for its riveting influence on last year’s social and political events.

Research Friday: Out-of-School Time Programs for Latino Youth

ASU Lodestar Center

These programs are often developed to meet the needs of the youth they serve, and demographic shifts throughout the US suggest most programs will serve Latino youth, if they are not already doing so. posted by. Ariel Rodríguez, Ph.D. Assistant Professor.

Using Email to Engage Activists


Have a mission or clear goal in mind. Influence a decision maker? Keep this simple formula in mind: one email = one action. Even simply trying to create “buzz&# is can be difficult due to the fickle nature of the demographic. I recently watched a really informative webinar produced by the folks at Care2 and Oceana on the subject of how to use email communications to engage with activists and to cultivate donors.

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10 Ways to Make Your Nonprofit’s Fundraising More Social

Nonprofit Tech for Good

For example, if you want to target younger demographics more creatively, you could try out Instagram, Snapchat or TikTok if you want to be more engaging with your message to grab their attention.

Your organization's social networking strategy doesn't have to be like mastercard - you don't have to be everywhere!

Beth's Blog: How Nonprofits Can Use Social Media

Perhaps you need to look existing secondary research on demographics and characteristics of users (see this post for some places to start finding free information). But, it isn't a black and white question in my mind. This is a screen from Ivan Boothe's slideshow.

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Guest Post: Next Generation of Donors Meet the Next Generation of Nonprofit Leadership at NTEN


Anecdotally and intuitively, you know that changing demographics and technology are driving a shift in your engagement with donors, volunteers, event participants and other people your organization relies on to fulfill your mission. Tad Druart, Convio.

Creating Your Organization's Social Media Strategy Map

Beth's Blog: How Nonprofits Can Use Social Media

The key thing that is different with setting a social media objective is that it is not about reaching a mass audience and blasting your message out, it is more about reaching the influencers, developing relationships, having a conversation, and getting insights.

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Beaconfire’s New Year’s Resolutions: Know Yourself and Your Audience

Beaconfire Wire

Michael had a suggestion for keeping your constituents close in mind. Too often the design process is seen as something foreign & mystical, with designers wielding special mind-reading powers & creating magical visuals out of thin air. If you see active tweeters with lots of followers, you may want to consider them influencers, and try to develop a relationship with them. Facebook lets you learn more about your fans on a demographic level.

Who is the Audience in Your Head?

Museum 2.0

Or a demographic to whom you need to sell more tickets? Ze Frank recently posed this question to several designers, filmmakers, and artists here , asking: When you make things with an audience in mind, do you have internal representations of that audience to help guide you in the process?

Is Direct Mail Dying or Dead? Hogwash! - Online Fundraising, Advocacy, and Social Media - frogloop


Here are a few of the basic facts to keep in mind when you think about this question: (1) Fundraising online, even according to its most outspoken boosters, accounted for little more than 2 percent of total funds raised by U.S.

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Notes from Craigslist Foundation Nonprofit Boot Camp

Have Fun - Do Good

The target audience is the people who can influence your campaign target. It will be redesigned as a green building and have offices for like-minded nonprofits such as Global Exchange and Mother Jones , affordable housing, event space, a Green-mart showroom, retail space and a digital broadcasting studio. They sign a sexual harassment policy document, fill out a demographic profile, and sign an agreement between themselves and Project Open Hand.