EveryAction

JULY 12, 2023

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

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Channel Work Fundraising Movie 224

Candid

AUGUST 25, 2021

grantee organizations led by people of color rated the Packard Foundation significantly lower than respondents at white-led organizations across several measures, including our awareness of organizational challenges, understanding partner context, transparency, and communications about our commitments to DEIJ.

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Data Conversation Demographics Profile 105

NetWits

APRIL 2, 2013

The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. And that’s what the conversation should be around: constituent engagement, not open and click-through rates. The San Diego Zoo’s recent email performance analysis supports this position.

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Rate San Diego Open Benchmark 139

Achieve

MAY 3, 2024

Here are some metrics to watch for that can be tracked through most professional email delivery services: Open Rate The open rate is the percentage of emails opened out of the total number of emails sent. The average nonprofit email open rate is around 25%. The average nonprofit email click-through rate is about 3%.

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Analytics Data Spam Fundraising 98

.orgSource

MARCH 18, 2024

I’ve always regarded Garth as a forward thinker, but during our conversation, he revealed a futurist credential that surprised me. Association professionals are seeking a support group to help them face challenges and to gain the skills to stay ahead of trends. But then the conversation started to shift. Exactly,” Sharon said.

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Associations Jordan Industry Podcast 221

Nonprofit Tech for Good

JANUARY 19, 2024

But it’s worth it, because when you optimize your content, it acts as a kind of sleeper agent working to bring more awareness and support your way. Over time, a high exit rate signals to search engines that your content is not helpful to visitors, which can negatively affect your ranking.

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Action Practice Tips Seattle 248

Nonprofit Tech for Good

OCTOBER 1, 2020

By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. 1) Keep the Conversation with Donors Going. Frequent communication is vital in cultivating donor relationships, especially with new supporters. First impressions are essential.

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Retention Donor Gift Rate 339

Bloomerang

JUNE 6, 2024

Compelling storytelling does just that by transporting your supporters into the lives affected by their donations. This emotional journey can profoundly influence their decision to donate, as they see a direct link between their support and positive change. Bloomerang simplifies the process of securing legacy gifts.

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Donor Giving Storytelling Platform 81

Neon CRM

MAY 31, 2023

The Average Nonprofit Has a 29.58% Email Open Rate In our latest research, The Nonprofit Email Report: Data-Backed Insights for Better Engagement , we analyzed over 37,000 nonprofit email campaigns sent by Neon One clients. What does this huge conversion boost reveal to fundraisers? For the average nonprofit, that bounce rate is 1.72%.

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Statistics Fundraising Metrics Mail 97

Bloomerang

FEBRUARY 5, 2024

Personal acknowledgments, impact reporting, and a strong monthly giving program are some of the cornerstones to a high donor retention rate. But there’s one unsung strategy that can elevate your donor retention rates, while expanding mid-level and major giving: multi-year gift agreements. Does this r eally improve donor retention?

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Retention Gift Donor Pledge 100

Achieve

OCTOBER 6, 2023

billion social media users around the world, there’s a wealth of potential supporters just waiting at your fingertips—all it takes is a coordinated approach and a computer to engage them. This is where your social media engagement rates come in. After all, with 4.9 Let your data lead the way. Then, multiply that number by 100.

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Social Media Metrics North Carolina Media 52

Candid

JUNE 4, 2024

In the 2021 New York City municipal elections, low-propensity voters who were engaged by nonprofits providing support and services in their communities and therefore seen as trusted messengers turned out at double the rate of those who were not. GoVoteNYC is a funder collaborative housed at the New York Community Trust.

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New York New York City Issue Poll 64

Top Nonprofits

FEBRUARY 18, 2021

Take a look at all of your numbers, did open or click through rates increase or drop? These can help you tell the difference between building a more focused email list vs. losing potential supporters. Teeny Conversation on Feb. If your email subscribers dropped in 2020, don’t assume that was because you emailed too much.

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Conversation Mexico Museum Europe 52

Nonprofit Tech for Good

JANUARY 16, 2022

When you’re able to set the stage with analytics and donor attributes – like their wealth rating, public giving records, and personal interests – you can strengthen your understanding of each donor segment, and position your asks to speak to specific audiences. This guide is meant to help you prepare for each season in your fundraising year.

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Strategy Fundraising Social Media Nonprofit 253

Nimble AMS

JULY 18, 2023

Personalization efforts are being extended across multiple channels and touchpoints, including webpages, mobile apps, social media, email marketing, and customer support, to provide a consistent and seamless user experience. Voice and conversational personalization. User-generated personalization. Social media integration.

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Personal Associations Trend Experiment 130

Nonprofits Source

FEBRUARY 22, 2024

Usually, the main goal of nonprofit websites is to gain the support of web visitors. With it, you’ll shape the rest of your website to drive conversions If your nonprofit is already well-established, you may be able to glean audience information from your constituent relationship management system (CRM). Bounce rate. About page.

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WordPress Content Strategy Create 52

Get Fully Funded

JANUARY 24, 2024

Donations The first and most important way your nonprofit can use QR codes is to direct supporters to your donation page. Providing supporters with this QR code makes it more convenient for them to access your landing page and follow through on their intention to donate. Matching and recurring gifts. Ticket purchase page.

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Fundraising Evaluation Rate Gift 59

NonProfit Hub

OCTOBER 25, 2016

For nonprofit marketers in particular, tracking conversion metrics on supporter behavior is what you should probably be focused on — versus just viewing vanity metrics of how many people have visited your website. Setting Goals in Google Analytics is an easy way to track these conversion metrics on your supporters.

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Analytics Goal Conversation Rate 28

Nonprofit Tech for Good

OCTOBER 29, 2022

Also, a s mobile traffic increases , embedded giving is an incredible tool to help simplify the mobile donation experience and urge supporters to complete their donations. Delight new donors with embedded giving, and offer a reliable process that long-term supporters are happy to come back to. What Is Embedded Giving? People like easy.

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Giving Paypal Gift Mobile 317

Bloomerang

MAY 15, 2024

Conversely, a toxic, dysfunctional, or low-performing board can destroy your nonprofit. There are lots of meaningful ways for folks to leverage their engagement, support your organization, and attract more donors without occupying a board seat. Make time for networking, fun, games, play, and strategic conversations.

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Nashville Fun Celebrate Leadership 82

Get Fully Funded

DECEMBER 12, 2022

It’s frustrating to spend precious time and effort drafting a request for support only to hear crickets. Maybe you check your open rate and see that only 25% of your audience bothered to open the email you spent hours writing. Still, we all want better open rates. We have trained our supporters to ignore us. . Write that!

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email Fundraising Sound Sample 126

sgEngage

APRIL 17, 2024

By marrying design principles with insights from behavioral science, nonprofits can create more engaging and efficient donation platforms that enhance the donor experience and boost conversion rates. Welcome series Direct mail and email/video reinforce donor impact with messaging that appeals to both fast and slow systems of thinking.

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Donation Online Canada System 103

Nonprofit Tech for Good

NOVEMBER 15, 2019

There is a higher website conversion rate and donors stay on the website longer because of more opportunities to engage with the software. Kindful places a heavy focus on data, giving the user access to donors’ giving history, wealth details, and rating for likelihood to give. Bloomerang is super conversion friendly.

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Relationship Software Management Pledge 231

Nonprofit Tech for Good

JUNE 22, 2021

Adding donor support contacts to each campaign. Successful nonprofits not only understand what’s offered in their fundraising platforms, but they are smart about using each and every feature to enhance supporters’ experiences. Nonprofits can also adjust the frequency of recurring gifts to best fit their supporters’ needs.

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Action Fundraising Nonprofit Gift 280

sgEngage

JANUARY 17, 2024

Your nonprofit relies on storytelling to forge emotional connections with potential supporters and spread awareness of your mission. The conversational nature of podcasts makes them a digestible way for supporters to learn about your nonprofit. Interactive. This practice will guarantee that you always have content to post.

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Audio Podcast Content Phase 81

Nonprofit Tech for Good

JANUARY 24, 2021

By Laura Bucher , Storyteller at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Now your team can boost your open rates to 37% just by adding video! Round up a list of your major donors and task your team with sending them a personal video to thank them for their continued support!

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Donor Ideas Social Nonprofit 328

Qgiv

NOVEMBER 7, 2023

Instead of charging organizations, the platform asks donors to add an additional 10-20% to their donation as a “tip” to support their services—not the nonprofit’s work. This eliminates any surprises at checkout, leading to a better giving experience for donors and no impact on conversion rate for nonprofits.

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Model Practice Donation Tips 59

Nonprofit Tech for Good

MAY 13, 2022

Are your conversion rates different for different audiences? Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate? They are universal, so many tools track them or support adding them automatically.

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Donor Track Facebook Campaign 272

EveryAction

AUGUST 25, 2022

Digital advocacy forms are tools used to move nonprofit supporters to take action in support of your mission—no matter where they live. Building stronger supporter connections—even in economic uncertainty. Building stronger supporter connections—even in economic uncertainty. Overcome barriers to connect with supporters.

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Digital Advocacy Fundraising Channel 130

Bloomerang

JUNE 5, 2024

This isn’t about filling seats; it’s about enriching your organization’s culture and capabilities with new perspectives to support your mission and drive growth. Make it as smooth as a great conversation. Keep the conversation going: Develop relationships with potential members through regular updates and check-ins.

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Director Guide Metrics Nonprofit 84

The NonProfit Times

MAY 23, 2024

A matching grant pledge prior to the big day encouraged supporters to dig deep, resulting in a 40% revenue increase compared to the previous year’s total by the time the day drew to a close. Supporters took advantage of the second chance. Average 2023 clickthrough rates were nearly identical to what they were in 2022 for GivingTuesday.

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Test email Spam United States 52

Bloomerang

FEBRUARY 13, 2023

In their survey, they asked nonprofits what their current donor retention rate was: about 60% said they didn’t know and the rest had an average donor retention rate of 45%. On average, donor retention rates increase based on the average gift amount. For donors who give gifts under $100 the average retention rate is 25%.

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Donor Strategy Retention Help 104

Cloud 4 Good

JULY 22, 2021

Increasing website conversion rates is a perpetual priority for both higher education institutions and nonprofit organizations. One of the most reliable methods of increasing your website visitor conversions is through the use of forms. The post How to Increase Conversion Rates Using Pardot appeared first on Cloud for Good.

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Rate Conversation Websites Track 122

AccelEvents

DECEMBER 6, 2021

The global events industry is growing at a rate of more than 20% year over year and a 2021 research report showed that 85% of marketers believe online events and experiences are here to stay. Here’s how marketing teams, event teams, sales teams, and customer support teams can use the Accelevents Integration with HubSpot.

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Management Virtual Registration Integration 96

Neon CRM

MAY 22, 2023

Email marketing has emerged as a powerful tool for nonprofits to drive supporter engagement and boost their overall fundraising efforts. In fact, matching gift emails sent in the first 24 hours after a donation result in 2-3 times higher than the average nonprofit email open rate !

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Gift Results email Metrics 97

Connection Cafe

SEPTEMBER 30, 2013

Among those listed were a lack of necessary information, uncooperative staff, and a lack of institutional support for promoting memberships. Conversations started as part of these points: Lack of necessary information: Make sure you define what is necessary. This will let you identify how to have the conversation about membership.

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Conversation Rate New York City Arts 35

sgEngage

MARCH 15, 2024

Some examples: Employee retention rate Absenteeism rate Employee satisfaction, quantified on a questionnaire or survey Free Guide Development Plan Toolkit Download Now Utilizing Effective Data Tools Many nonprofits started out as a grassroots group with a dream and some bootstraps.

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Measure Help Analysis Metrics 97