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Level Up Your Marketing with Analytics

Association Analytics

By having tags in place, you can start building personas around your member’s behaviors and demographics and begin to learn what types of products and services they are interacting with and when. Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. Attribution.

Analytics 169
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If a Metric Changes on a Spreadsheet and No One Notices, Does it Show Impact?

Amy Sample Ward

This post originally appeared on the NTEN blog – you can also read the full post and join the conversation on the NTEN.org website. Give me an interactive map, a pivot table, even a plain old pie chart and I’m happy. When it comes to focusing on the right data, I like to ask myself these two questions.

Metrics 158
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Major Gift Metrics: What You Need to Know

DNL OmniMedia

Using that knowledge, we’ve created this guide to help your team understand major gift KPIs, the metrics you should be tracking, and the top tips to do so successfully. You’ll explore major gift metrics through the following guide: Overview of Major Gift Fundraising Data. 3 Tips to Track Major Gift Metrics More Effectively.

Metrics 52
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The Power of Podcasting: Making Audio Content for Nonprofits

sgEngage

The conversational nature of podcasts makes them a digestible way for supporters to learn about your nonprofit. Establish the fundamental aspects of your podcast by answering the following questions: What is the primary goal of the podcast? After you’ve answered these questions, you can determine the funnel position for your podcast.

Audio 75
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Social CRM, part 2: Metrics vs. CRM

Zen and the Art of Nonprofit Technology

From Wikipedia : Customer relationship management is a broadly recognized, widely-implemented strategy for managing and nurturing a company’s interactions with clients and sales prospects. Now we could easily translate that into “managing and nurturing an organizations’ interactions with donors and constituents.&#

Metrics 154
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4 Tips to Create a Nonprofit Content Strategy for WordPress

Nonprofits Source

To help you figure out your goal and audience, answer the following questions: Why do you want to start a WordPress site? Who do you want to see and interact with your content? Branding immediately creates an association between your nonprofit and your website, allowing visitors to feel at ease about interacting with your site.

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How to Make Analytics a Priority – Finally!

Association Analytics

Ask your colleagues questions. We suggest that you have a conversation and not send a survey. Use softer, more open-ended questions to get detailed information that you will capture in writing for your plan. What questions do you want answers to from data? Be sure to ask stakeholders in different departments.

Analytics 169