sgEngage

MARCH 8, 2024

It’s also a valuable tool to help nonprofits evaluate their results by giving them a comparison point for their performance against organizations of similar sizes and issue areas. When looking at online benchmarks and digital revenue, we saw that any growth or ground held was due to increases in sustainer metrics.

Benchmark 82

Benchmark Blackbaud Report Online 82

Achieve

OCTOBER 6, 2023

In this guide, we’ll walk through three key social media fundraising metrics, as well as how you can improve them: Social Media Engagement Rate Conversion Rate Social Media Return on Investment Ready to tap into the full potential of social media fundraising? This helps viewers better understand your daily operations and impact.

Social Media 52

Social Media Metrics North Carolina Media 52

Volunteer Hub

DECEMBER 30, 2020

Here are 4 ways to measure volunteer program ROI and ensure you are getting the highest amount of value. Leveraging volunteerism can, and probably is, helping your nonprofit fill critical roles and take steps towards obtaining its mission. Measure Volunteer Value. Measure Community Reach.

ROI 98

ROI Measure Volunteer Program 98

Association Analytics

APRIL 8, 2021

SMART is an acronym people use to remember the five aspects of a well-articulated goal: SMART goals are specific, measurable, achievable, relevant, and time bound. For example, knowing that you want to increase a specific type of membership can make all the difference in measurement, analysis, and strategy. Formulate SMART Goals.

Goal 192

Goal Data Articulate Analysis 192

Amy Sample Ward

JANUARY 20, 2011

DIY Community Engagement Metrics. So often I find that we are too quick to say that because a website doesn’t have our domain, a tool is downloaded to our computer, or a platform doesn’t have our developers working on it that we can’t be responsible for measuring and analyzing the way we use it. Metrics Tracking. >>

Metrics 219

Metrics Community Map Template 219

Bloomerang

JUNE 5, 2024

Make it as smooth as a great conversation. Keep the conversation going: Develop relationships with potential members through regular updates and check-ins. Platforms like Korn Ferry, BoardSource , Cowen Partners, and Caldwell Partners offer sophisticated matching services to help you find the perfect fit for your board.

Director 76

Director Guide Metrics Nonprofit 76

DNL OmniMedia

NOVEMBER 12, 2020

Because of this, it’s important to carefully measure major gifts key performance indicators (KPIs) to understand the success of your program as a whole and specific strategies individually. You’ll explore major gift metrics through the following guide: Overview of Major Gift Fundraising Data. Overview of Major Gift Fundraising Data.

Metrics 52

Metrics Gift Track Tech 52

Amy Sample Ward

SEPTEMBER 20, 2013

This post originally appeared on the NTEN blog – you can also read the full post and join the conversation on the NTEN.org website. Is data helpful if you aren’t using it? Is data helpful if you can’t change it? Why are you measuring or tracking something that you can’t (or don’t want to) impact?

Metrics 158

Metrics Impact Change NTEN 158

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. Running Facebook fundraising ads is an excellent way to reach your target audience and optimize for donations while generating data that allows you to measure your success. 1) Set up a conversion event and create a campaign.

Facebook 228

Facebook Fundraising ROI Virginia 228

sgEngage

MARCH 19, 2024

In a culture that supports innovation, everyone feels encouraged and confident to brainstorm, introduce new ideas, ask questions, and start conversations in order to identify opportunities for enhanced impact. Creativity and curiosity: Curiosity can lead to creativity, which, in turn, will help your nonprofit to innovate.

Culture 83

Culture Create eBook Attitude 83

.orgSource

MARCH 6, 2023

Our goal was to provide a great forum for networking and meaningful conversations. We asked Nancy MacRae, MS, CEO of the Emergency Nurses Association , to help us frame this conversation by sharing her group’s commitment to that idea. Sharon is summarizing the notes from all the CoLAB conversations.

Associations 221

Associations Leadership Question Wisconsin 221

Beth's Blog: How Nonprofits Can Use Social Media

MAY 11, 2016

When I heard about Guidestar’s plans to measure high performance at scale, I invited Jacob Harold, CEO and fellow ambassador to share a guest post about it on my blog. GuideStar Platinum: Measuring Nonprofit Performance at Scale by Jacob Harold. And sometimes it can feel that measuring social change is even harder.

Measure 50

Measure Metrics Nonprofit Ratio 50

sgEngage

JANUARY 17, 2024

The conversational nature of podcasts makes them a digestible way for supporters to learn about your nonprofit. Plus, inviting thought leaders, influencers , and other guest speakers that your audience cares about helps secure your place as a trustworthy nonprofit. This answer can help you establish your approach to podcast content.

Audio 79

Audio Podcast Content Phase 79

Nonprofits Source

FEBRUARY 22, 2024

To help you figure out your goal and audience, answer the following questions: Why do you want to start a WordPress site? With it, you’ll shape the rest of your website to drive conversions If your nonprofit is already well-established, you may be able to glean audience information from your constituent relationship management system (CRM).

WordPress 52

WordPress Content Strategy Create 52

sgEngage

APRIL 17, 2024

Most humans absorb information through written or spoken words and images that help them connect and synthesize chunks of information. Think about the last time you heard someone mention a safety deposit box and compare that to the last conversation you heard about creating, managing, or forgetting login credentials. How urgently?

Chart 87

Chart Map Data Attention 87

Association Analytics

FEBRUARY 14, 2022

We can help you move analytics to the top of the list by giving you tips to build a business case and how to articulate it to others. In addition to keeping it safe and secure, think of how you can leverage it to gain insights to help run your association more effectively. We suggest that you have a conversation and not send a survey.

Analytics 169

Analytics Language Associations Case Study 169

Nimble AMS

AUGUST 23, 2022

Gauge how your association measures up by surveying your staff to identify key trends in your organization. Get the conversation started by asking the following questions: . Focus groups offer great value because they encourage in-depth conversation about your organization. The next step is learning more about your member data.

Data 139

Data Organization Associations Analytics 139

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 13, 2011

. Last week public relations and measurement professionals met in Lisbon for a Summit hosted by AMEC (The International Association for Measurement and Evaluation of Communications). 2: Measuring the Effect on Outcomes is Preferred to Measuring Outputs : Measure your results, not just numbers.

Measure 115

Measure Social Media Media Metrics 115

Care2

MAY 31, 2013

During our discussion, Jessica and I talked about nonprofit and political campaigns obsession with vanity metrics. Because engaging people and mobilizing supporters to advocate for social justice and policy change is how we help move the needle. Are we fostering meaningful conversations with target audiences? Focus on Influence.

Metrics 75

Metrics Brain Social Media Social Network 75

Nonprofits Source

MAY 15, 2024

Whether you own a pet-care business , bookstore, or flower shop, these five tips will help put your small business on the digital map. This database will reveal your customers’ traits, preferences, buying patterns, and more, helping you develop donor-driven engagement strategies. Perform market research. Create customer personas.

Map 52

Map Digital Business Marketing 52

sgEngage

MAY 30, 2024

Retaining top performers is likely a measure of your effectiveness and success in your role. Of course, many diverse factors contribute to retention or conversely, turnover, and the past several years have been rocky in this regard. It’s also objectively measurable through concrete KPIs. Gather feedback and communicate openly.

Retention 84

Retention Management Tips Nonprofit 84

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The panel was on social media, adoption, and measurement. It was clear from the presentations that measurement is a critical piece of the puzzle. Measurement is a learning process that uses research and data to help make improvements, and is not just counting things up – “We have 5,000 fans!”

Metrics 96

Metrics Facebook Data Measure 96

Top Nonprofits

AUGUST 17, 2021

It can help you measure your performance, refine your fundraising strategies, and ultimately boost the effectiveness of your campaigns. These predictive scores and metrics can then directly guide your fundraising strategies, pointing you straight to the individual donors who’ll be most likely to take your target action.

Learning 52

Learning Help Metrics Technique 52

NonProfit Hub

OCTOBER 25, 2016

Google Analytics can be overwhelming and confusing, but setting up Goals in your Google Analytics account helps to narrow down what you need to be looking at. Forget the hundreds of metrics that are being spat out and focus on what matters most for your nonprofit. Google Analytics is helpful at suggesting common goal types.

Analytics 28

Analytics Goal Conversation Rate 28

Bloomerang

AUGUST 16, 2021

Another reason you need to embrace this type of strategy is because it will help you understand why your efforts succeeded or failed. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. You identify key metrics by which you’ll determine if your programs are successful.

Analytics 126

Analytics Strategy Fundraising Benchmark 126

Nimble AMS

MARCH 25, 2022

Goals and success metrics. To ensure your goals clearly define what you’re trying to accomplish, consider using the SMART approach to goal setting: Make sure each goal is Specific, Measurable, Achievable, Relevant, and Time-bound. Regularly review metrics to find opportunities for improvement?? . Learn more.

Community 133

Community Online Strategy Guidelines 133

Bloomerang

FEBRUARY 1, 2023

Fundraising apps are helpful tools that drive your nonprofit’s fundraising campaigns by empowering you to pull in more donations, and there are hundreds to choose from. This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success.

Org 87

Org Raise Tools Help 87

Beth's Blog: How Nonprofits Can Use Social Media

MAY 27, 2015

Methods and Metrics for Assessing Civic Tech, Guest post by Anne Whatley, Network Impact. One thing that stood out in our conversations is that the civic tech field is ready for a deeper dive on outcomes. Seeing how others are doing this work can help you develop or improve your assessment plan and lead to improved results.

Metrics 50

Metrics Method Tech Government 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

One of the posts that got a lot of engagement and contributed to the uphill trend in the metrics was about editorial calendars. So we want to make sure that we getting conversions from our content — which, depending on the content type, is a variety of next actions.” I also use specific metrics on the channel to guide me.

Content 101

Content Measure Organization Strategy 101

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. Last week during the Salsa Conference, I was asked this very question, why is social media data important - by Adrianne Burke, of Salsa Labs, during our panel Measuring Your Social Media. Why is Social Media Data Important?

Metrics 77

Metrics Social Media Media Social 77

Forum One

APRIL 20, 2010

So you're tracking your web analytics, and your metrics are going up in all categories. To help with this, Convio has released their Online Nonprofit Benchmark Study , which shares 2009 data from over 500 of their clients. Email Conversions: When Convio's clients sent emails, users opened them 20 percent of the time, but only 3.3

Metrics 53

Metrics Measure Web Convio 53

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

Social Media 113

Social Media Measure Action Media 113

Candid

MARCH 1, 2023

To overcome these challenges, Candid, in coalition with a growing number of partners , set out to build a demographic data-led movement to meaningfully and measurably advance equity in the social sector. For example, Dawn shared how her organization offers nonprofits practical resources and tools to help to get started.

Demographics 98

Demographics Build Social Green 98

Qgiv

APRIL 9, 2024

From sharing your mission to advertising fundraising campaigns, social media offers plenty of opportunities to help you boost your fundraising efforts. Social media provides plenty of tools to help you create an effective strategy that can make a huge difference in your organization and help you meet the goals you set.

Social Media 52

Social Media Media Guide Social 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Measurement Challenges.

Summary 94

Summary Social Media Measure Media 94

Nonprofits Source

APRIL 3, 2024

Marketing campaigns dedicated to membership recruitment can help you build brand recognition, reach the right audience, and grow your networking opportunities — increasing your membership’s value in the process. Stay aligned on what success means for your campaign by tracking and sharing engagement metrics with them.

Organization 52

Organization Online Influence Metrics 52

Bloomerang

NOVEMBER 12, 2021

They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. In fact, a study by Salesforce found the number one most valuable metric of success for service organizations is customer satisfaction. How can these tools help you track meaningful data?

Analytics 116

Analytics Digital Tools Measure 116