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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

While there are many things vying for your attention, when it comes to digital growth there are only five critical metrics you should look at to help you get the most out of your budget and drive long-term sustainable growth. It needs to be combined with the other metrics to provide value. 1) Traffic. 2) Conversion Rates.

Metrics 319
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3 Rules to Create Awesome Content that Gets More Engagement

Association TV

If you’ve searched for the secret to creating engaging content, if you’ve googled “how to increase followers” or ever asked the pros how to make great content marketing, then chances are you’ve come across a whole corral of click-worthy advice. So here’s how to write great content, every time. Feels good, doesn't it?

Content 294
professionals

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Let Data Drive Your Decisions

Bloomerang

Will you bring in enough money to survive during these uncertain times? Sometimes, less is more, especially when your organization needs to streamline its processes to save time, money, and resources. Think about what metrics you will use. Metrics are defined as the “Parameters your organization will use to measure performance.”

Data 98
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Are your online campaigns raising or losing money?

Get Fully Funded

To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). Metrics like these measure your digital marketing campaigns in different ways, but they all seek to answer the same question: “Are your campaigns raising or losing money?” .

Raise 59
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Level Up Your Marketing with Analytics

Association Analytics

These tools help you see how your campaigns are doing in real-time, so you can optimize your marketing budget by spending your money on what’s working best. Are you tagging your content, products and events? You can learn more about content tagging and taxonomy in this blog. What content and formats are most effective?

Analytics 169
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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

That said, it’s important to understand that the type of content that performs best on LinkedIn is a bit different than Facebook and more similar to Twitter. Content that focuses on thought leadership, rather than inspirational storytelling, best serves the tone of the LinkedIn community. Curated content relevant to your mission.

Linkedin 363
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Turning Low-dollar Fundraisers Into Money Raising Superstars

NetWits

Have you ever thought to yourself, “ hummm, I wish I could turn my non-fundraising participants or low-dollar fundraisers into money raising superstars! ”? Create a communications plan that delivers relevant content to each segment. Teams provide a great support system that is conducive to enjoying the event and raising more money.

Raise 209