Amy Sample Ward

JANUARY 20, 2011

We covered how to do Community Mapping (identifying the segments and goals of the community), Content Mapping (creating a plan for which content goes where, and why), and Data Tracking (pulling all the numbers together). DIY Community Engagement Metrics. Content Mapping. >> Step 1: Identify all the content.

Metrics 219

Metrics Community Map Template 219

Association Analytics

OCTOBER 10, 2022

Are you tagging your content, products and events? You can learn more about content tagging and taxonomy in this blog. Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. This is important for conversion metrics or click-through success metrics.

Analytics 169

Analytics Marketing Taxonomy Module 169

EveryAction

SEPTEMBER 20, 2016

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. I also tried out a lot of math jokes on her - check out the video to see how they landed, or read on for the highlights of our conversation.

Metrics 100

Metrics Social Media Measure Media 100

Association Analytics

FEBRUARY 20, 2024

You can track metrics that will help you identify what’s working, including social media engagement, impressions and reach, database growth, event registration and attendance, and website visits and sessions. Will you send them additional content resources? Ask them to sign up for a new learning course?

Create 169

Create Strategy Associations Registration 169

sgEngage

MARCH 8, 2024

When looking at online benchmarks and digital revenue, we saw that any growth or ground held was due to increases in sustainer metrics. Open rates have become overinflated due to machine opens and, for the first time in 16 years of producing this report, we have determined that open rates are no longer a metric we can include.

Benchmark 77

Benchmark Blackbaud Report Online 77

Nonprofits Source

APRIL 3, 2024

Understand Digital Engagement Metrics Before you launch your digital recruitment marketing campaign, you need to understand how digital engagement works so you can fine-tune your strategies accordingly. Ensuring your website is accessible to all web visitors increases the amount of potential members who can view your content.

Organization 52

Organization Online Influence Metrics 52

Nonprofit Tech for Good

APRIL 20, 2020

Introducing Nonprofit Digital Sponsorships: Creating a live or on-demand co-branded online content series that provides value and shares impactful stories for viewers. . Phase 2: Content, Cost & Creation. Phase 1: Identify Your Audience, Partner(s) & Content. For example, if you’d like to see 10,000 views on each video.

Raise 325

Raise Fund Phase Audience 325

Forum One

JULY 6, 2023

Whether it’s determining what content leads to conversions, or tracking the CX experience among a complex system of different branded websites, there are some unique challenges that mission-driven organizations face when it comes to tracking customer satisfaction.

Measure 66

Measure Websites Metrics Track 66

Achieve

MAY 3, 2024

Here are some metrics to watch for that can be tracked through most professional email delivery services: Open Rate The open rate is the percentage of emails opened out of the total number of emails sent. These can include surveys, one-on-one conversations, or anonymous comment cards. The average allowable spam rate is 0.1%.

Analytics 88

Analytics Data Spam Fundraising 88

Nimble AMS

MARCH 25, 2022

Goals and success metrics. In addition to goals, establish a set of online community metrics to help you track progress toward your goals and find opportunities for improvement. These metrics tell you how many of your members have joined the online community and how many are using it. Content strategy ?.

Community 134

Community Online Strategy Guidelines 134

Association Analytics

SEPTEMBER 27, 2023

However, the trick is to shift the conversation from the process to the outcomes. These could be qualitative or specific metrics or KPIs. Current State – use specific metrics to describe the current state of the business area like limitations, challenges, inefficient processes that relate to data, integrations and reporting.

Analytics 169

Analytics Analysis ROI Associations 169

.orgSource

MARCH 6, 2023

Perhaps it’s content that’s missing the mark. Our goal was to provide a great forum for networking and meaningful conversations. We asked Nancy MacRae, MS, CEO of the Emergency Nurses Association , to help us frame this conversation by sharing her group’s commitment to that idea. Is technology tying your audience in knots?

Associations 221

Associations Leadership Question Wisconsin 221

Care2

MAY 31, 2013

During our discussion, Jessica and I talked about nonprofit and political campaigns obsession with vanity metrics. The other problem with relying on vanity metrics is that it dilutes social media’s real purpose – to be social. Are we fostering meaningful conversations with target audiences? Focus on Target Audiences.

Metrics 75

Metrics Brain Social Media Social Network 75

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

One of the posts that got a lot of engagement and contributed to the uphill trend in the metrics was about editorial calendars. I asked fans on Facebook, “Does your organization use an editorial calendar and “editorial meetings” to get ideas and manage content for a content strategy?” My answer: Yes!

Content 101

Content Measure Organization Strategy 101

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. 3) Tweet content that inspires engagement. To get engagement on Twitter, you need to tweet the right kind of content.

Twitter 355

Twitter Practice Social Media Nonprofit 355

EveryAction

JULY 12, 2023

Digital ads have had an interesting few years in the nonprofit world: despite conversations among digital thought leaders about the effect Apple’s iOS 14 and 14.5 This means now you’re probably getting email targeting you with more content and reminders about the item you were looking for.

Channel 224

Channel Work Fundraising Movie 224

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. 1) Set up a conversion event and create a campaign. The very first step before you even open Ads Manager is to have your web developer set up a conversion event that’s triggered when someone makes a donation on your website.

Facebook 243

Facebook Fundraising ROI Virginia 243

Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. Learn how your organization can take full advantage of social media in this guide!

Social Media 52

Social Media Media Guide Social 52

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. Are people sharing your content with their friends and inspiring them to get involved with your organization? Track these conversations each week and put them in a spreadsheet; this will allow you to track your growth over time.

Metrics 77

Metrics Social Media Media Social 77

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The always thoughtful and inspiring, Avinash Kaushik, suggests that there four social media metrics that we should focus on measuring across channels. Of course, you need to start with. We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) Social media is evolving at an incredible pace.

Metrics 96

Metrics Facebook Data Measure 96

Tech Soup

JULY 19, 2017

For the Professional Social Media class I teach at Sonoma State University , I created an exercise designed to help folks practice both content creation and looking at metrics. Content Creation. Ask folks to think about the people in the group and what content would appeal to them. The totals are then tallied.

Exercise 55

Exercise Social Media Offline Content 55

Media Cause

JULY 11, 2023

Personalized Content Automation doesn’t mean one-size-fits-all. Modern email marketing tools allow you to segment your audience and send targeted content based on interests, past donations, or engagement levels. For instance, you can segment different content to first-time donors, recurring donors, or volunteers.

email 52

email Service Marketing Metrics 52

Pamela Grow

OCTOBER 30, 2023

Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Engagement with content. Analyze which types of content, stories, and communication techniques resonate most with your donors. Understand donors’ giving behaviors. Monitor data and adjust your appeals.

Analytics 52

Analytics Data Giving Metrics 52

Whole Whale

MAY 3, 2023

Chat-first search, where people use conversation interfaces like chatbots to find information, is poised to overtake traditional search engine usage sooner than you might expect. Notice how Whole Whale’s same content is now pushed into a footnote, while the full answer is provided. Maybe Sooner Than You Think | PCMag ).

Search 52

Search Grant Organization Voice 52

Whole Whale

MAY 3, 2023

Chat-first search, where people use conversation interfaces like chatbots to find information, is poised to overtake traditional search engine usage sooner than you might expect. Notice how Whole Whale’s same content is now pushed into a footnote, while the full answer is provided. Maybe Sooner Than You Think | PCMag ).

Search 52

Search Grant Organization Voice 52

Allegiance Group

FEBRUARY 27, 2024

These insights can give you a clear picture of what parts of your website — pages, images, forms, buttons — are working to drive conversions and which ones need some help. Predictive Metrics: This feature can help you predict points like the number of donations you can expect in a certain period. You’ve Switched to GA4 — Now What?

Analytics 52

Analytics Google Fundraising Track 52

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), That said, below is selection of metrics to track and a brief explanation as to why. Other Metrics. eNewsletter Subscribers.

Track 234

Track Mobile Media Fundraising 234

NTEN

NOVEMBER 8, 2011

This week, as part of Member Appreciation Month, we're talking about technology that supports communications and information, so I thought I'd share some of the metrics we use to track our effectiveness that don't really warrant a complete blog post in-and-of themselves. We'd also love to hear about your favorite metrics. Social Media.

Metrics 78

Metrics Communication Widget Aggregator 78

Association Analytics

FEBRUARY 14, 2022

We suggest that you have a conversation and not send a survey. Drive strategy by using data to inform your association’s strategy and departmental strategies as well as drive business metrics and KPIs. This will align the organization by having clear success metrics and KPIs. Ask your colleagues questions.

Analytics 169

Analytics Language Associations Case Study 169

Neon CRM

MAY 22, 2023

It requires a strategic approach that encompasses well-thought-out timing, personalization, actionable content, and more. Mention Matching Gifts in Your Subject Line Your email marketing subject line sets the stage for the entirety of your messaging content.

Gift 97

Gift Results email Metrics 97

Bloomerang

AUGUST 16, 2021

Mastering relevant content marketing. If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. Here are some of the questions you might ask in order to understand what metrics to track: . Let’s say you’re a food bank.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Forum One

JULY 15, 2021

A step-by-step approach to personalization allows organizations to start delivering unique content sooner than later. As individuals, we’re served targeted content and ads based on our previous online behavior or social media profiles (e.g., Utilize website analytics to inform content creation.

Personal 101

Personal Test Demographics Analytics 101

Allegiance Group

APRIL 15, 2024

Craft a conversion journey. When the entire donor journey is addressed in your plan, conversion rates for donor acquisition are much stronger. Conversely, amplify the strategies or messages that lead to the most conversions. Audit your content to evaluate how well your website meets user search intent.

Fund 52

Fund Donor Strategy Search 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

Professional: This content generally includes sharing trade craft, resources, and other items related to professional skill sets. Facebook Rolls Out New Metric: People Talking About. “People Talking About This” will be the new Facebook metric, both for page owners and Facebook users.

Metrics 129

Metrics Facebook People Change 129

DipJar

SEPTEMBER 12, 2022

Producing irrelevant content. This small touch of personalization builds rapport and loyalty to your organization, increasing engagement and the likelihood of conversion. TikTok has always been about video, but platforms like Instagram and Facebook are now also prioritizing this interactive content—because it works! .

Marketing 52

Marketing Social Media Nonprofit Integration 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

Metrics 81

Metrics Social Media Strategy RSS 81

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), That said, below is selection of metrics to track and a brief explanation as to why. Other Metrics. eNewsletter Subscribers.

Track 186

Track Mobile Media Fundraising 186