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Digging Into Data: 7 Key Metrics to Track + Common Data Questions

Allegiance Group

To truly understand the health of your organization, there are seven key metrics you should track in your database: Year-on-year revenue Donor file growth Donor retention Gifts per donor Average gift Revenue per donor Cost to acquire Data can be overwhelming. Then, go one level deeper to look at trends. We can help.

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10 Digital Marketing & Fundraising Trends for Nonprofits in 2022

Nonprofit Tech for Good

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. They focus your nonprofit on tracking and reporting impact which is essential for fundraising success. Unengaged contacts hurt your sender reputation and should be deleted.

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List of Donor Wealth and Lead Tracking Software

Whole Whale

Lead tracking software is common in the business-to-business (B2B) world where sales teams need to know the when/where/who of companies checking out their online resources. This is fine for identifying macro trends and user flows. Discover your ideal accounts and leads with complete contact info.

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6 Donor Behavior Trends to Guide Your 2024 Fundraising

Allegiance Group

When we asked respondents what changes they saw, we noticed six trends: Fewer Donors, Higher Average Gift Decrease in Donations Shift in Giving Patterns Increased Caution and Engagement Impact of External Factors Changes in Fundraising Strategies Let’s dig into each trend to see what nonprofits are saying about their donor behavior.

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6 Generations of Giving: Who Gives the Most and How They Prefer to Give

Nonprofit Tech for Good

Below is a breakdown of overall giving behaviors, some statistics about each generation’s giving, how they like to be contacted, and their preferred giving method. They often prefer to support traditional, well-established organizations with a proven track record of impact. organizations** 11.8% organizations** 23.6%

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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

In order to track trends year-over-year, IAEE will repeat many of the same questions, adding in three or four additional questions about programs or services the team is testing. When you’re looking to identify trends and areas to improve member engagement at your association, it can feel overwhelming.

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8 Fundraising Tools to Watch in 2022

Nonprofit Tech for Good

From accepting stock donations online to using TikTok for fundraising, these tools represent current trends in fundraising that will continue to mature throughout 2022. GivePanel empowers nonprofits to better use Facebook Fundraising Tools by providing an easy way to thank all fundraisers, collect contact details, and track results.

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