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10 Digital Marketing & Fundraising Trends for Nonprofits in 2022

Nonprofit Tech for Good

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. They focus your nonprofit on tracking and reporting impact which is essential for fundraising success. Unengaged contacts hurt your sender reputation and should be deleted.

Trend 316
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List of Donor Wealth and Lead Tracking Software

Whole Whale

Lead tracking software is common in the business-to-business (B2B) world where sales teams need to know the when/where/who of companies checking out their online resources. The ability of these tools to connect web behavior, third-party data, and CRM integrations ensure these tools pay for themselves when used correctly.

Track 52
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Integration: The Ultimate Solution for Nonprofit Data Silos

sgEngage

Let’s take a look at how these organizations and other nonprofits can overcome data silos with integration. There are two solutions for integrating your data — either build an in-house centralized data platform or research an analytics vendor to outsource data collection and analysis. Manage and streamline patient outreach efforts.

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Integrating Digital & Direct Mail Fundraising: 3 Strategies

Get Fully Funded

Omnichannel marketing refers to the integration of both digital and offline touchpoints with consumers as they move through the marketing funnel, all while keeping branding and messaging consistent for a seamless user experience. Track web traffic from any QR codes used on direct mail.

Mail 75
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4 Time-Saving Benefits of a CRM Integration for Nonprofits

Saleforce Nonprofit

An integration between your customer relationship management (CRM) platform and online fundraising platform is a simple time-saving solution that can help you collect all of your donor data in one place. HOPE Atlanta did just that with the integration to create more time for donor stewardship. “As

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Five reasons you need text-to-give technology at your association

Nimble AMS

Whether discussing the latest industry trend on your online community platform or registering for your annual event, members want to connect with their organization from the convenience of their mobile devices. With text-to-give campaigns, givers are prompted to fill out the donation form with their contact information.

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Advocacy for everyone: 6 ways to help your supporters take action

EveryAction

Contacting elected officials and other decision-makers Your supporters hold many identities: they’re legislative constituents from the federal level down to the municipal level; they’re consumers and customers; they’re community members. If possible, include a photo of the stakeholder!

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